Hasta La Creative!

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.”

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.”

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.”

One of the benefits of having a Smart is finding a parking space whenever and wherever you want. So, we showed a funny solution in situations that nobody likes to go, but they have to.

One of the benefits of having a Smart is finding a parking space whenever and wherever you want. So, we showed a funny solution in situations that nobody likes to go, but they have to.

Dice, the job website for technology professionals, has a novel proposition to help job seekers get noticed: We’ll put you on a billboard—if you can hack your way into it.

On April 5th, Dice activated seven mobile billboards in an interactive hack-a-billboard competition. Successful hackers will win bragging rights and their name showcased on the billboard itself, plus some serious geek swag. The Can You Hack It campaign, created by independent creative agency Barkley, is targeting tech corridors in NYC, San Francisco, Atlanta, Salt Lake City and Charlotte. The actual trucks will target those markets but a large media buy will bring people into the mix from all over the nation. The banner ads have the tag “hackthisad.com” which takes the user to the game center where people outside of those markets learn that there are actual trucks driving around.

Initially, the mobile billboards appear to be advertising somewhat outlandish products and services of four fictitious companies, like Sal’s Scissor Doors who will put scissor doors on anything or WheelFree commutes for those who choose to commute by air, but the ads appear to have technical glitches that will ultimately reveal the ‘Can You Hack It’ message and the URL, www.hackthisbillboard.com.

This website takes the user into the game center, designed to replicate a mobile truck’s content management system (CMS). The CMS can be hacked by guessing the correct passwords for all 13 levels, with each level offering a series of challenges that include informational search, crypotogy, decoding, mathematical problems and more than a few broken lines of code that need to be fixed.