Here are five mistakes brands are making and how to fix them: Stop focusing on major markets There are more than 320 million people in the U.S., and about 5 percent of them have access to experiential marketing projects. This a lot to leave on the table when experiential has proved to be the most…
Com inversão de papeis, filhos relatam histórias reais de suas próprias mães
O post Dia das Mães: Natura convida filhos a contarem histórias especiais para suas mães apareceu primeiro em B9.
It’s time once again for Ad Age’s prestigious Women to Watch nominations.
Our Women to Watch list celebrates executives in media, marketing and advertising who have had notable accomplishments within the past year. These are the visionaries, rainmakers, role models and business catalysts who are reshaping the marketing landscape. Over the years, our list has recognized hundreds of inspirational women leadersand now we’re seeking the industry’s next generation.
Over the last two decades we have identified incredible visionaries already at the top of their games, such as Rita Ferro, president ad sales for Disney ABC; Karyn Rockwell, CEO of FCB New York; and Karin Timpone, global marketing officer, Marriott International from last year’s class. But in this era of #MeToo and #TimesUp, we want to bring a broader focus to Women to Watch by recognizing women who are contributing to the industry’s drive for diversity, equal pay and safe work environments.
Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
Domina is a shopping mall whose positioning statement is “The most comfortable shopping in Riga”. This clip was meant to capitalize this claim.
Lincoln Financial Group announced that it has launched the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York– its agency-of-record – on this campaign.
This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.
Lincoln Financial Group announced that it has launched the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York– its agency-of-record – on this campaign.
This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.
Her debut album, “Invasion of Privacy,” opened at the top of the Billboard chart with the equivalent of 255,000 sales.
No one at Google envied Mark Zuckerberg last week as he was being grilled by Congress. But for years, they certainly coveted the personal data that made Facebook a formidable digital ad player. And the strategies they set to compete have now placed Google squarely in the line of fire against the world’s largest social-media company.
The House and Senate questioned Zuckerberg for about 10 hours after revelations that data on millions of Facebook users got into the hands of Cambridge Analytica, a consulting firm that worked on President Donald Trump’s 2016 presidential campaign. The hearings centered on the digital information and machinery Facebook built up to serve targeted ads. No company has a bigger business doing thatexcept Google.
When the grilling ended, Democrats and some Republicans called for broad privacy regulation, putting Google on the hot seat next to Zuckerberg.
Volkswagen Group has launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW’s image in wake of the 2015 emissions scandal.
The review, which is expected to be held at the holding company level, could threaten Interpublic Group’s hold on the brand in the U.S., where Deutsch Los Angeles has held the account since 2009. IPG will likely be battling with Omnicom, whose DDB is the longtime VW agency in major portions of Europe. Omnicom’s BBDO also has VW in some global markets, including Brazil.
Global VW Chief Marketing Officer Jochen Sengpiehl outlined his vision for a more centralized agency model organized around regional hubs at a press briefing today in Berlin, according to the German magazine Horizont.
With the transformation of one word from the past to the present tense, Schweppes hopes to change its brand positioning–and maybe even its destiny. From the long-standing “What Did You Expect?,” its new “What Do You expect?” positioning debuts with the following spot by BETC Paris. Schweppes is a bit of a weird brand. It’s…
In 2000, Harriet Pearson became IBM’s first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at the Washington, D.C.-based firm Hogan Lovells, is an expert in corporate data privacy and cybersecurity and now consults with companies on…
Four months into the legalization of cannabis in California and consumer sentiment is positively high. A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze customers about their thoughts on marijuana post-legalization. More than half (52 percent) said that legalization has made it easier to talk about using cannabis; 65…
Volkswagen Group has launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW’s image in wake of the 2015 emissions scandal.
The review, which is expected to be held at the holding company level, could threaten Interpublic Group’s hold on the brand in the U.S., where Deutsch Los Angeles has held the account since 2009. IPG will likely be battling with Omnicom, whose DDB is the longtime VW agency in major portions of Europe. Omnicom’s BBDO also has VW in some global markets, including Brazil.
Global VW Chief Marketing Officer Jochen Sengpiehl outlined his vision for a more centralized agency model organized around regional hubs at a press briefing today in Berlin, according to the German magazine Horizont.
To bring yourself up to speed on the conversation surrounding former FBI Director James Comey’s new memoir, “A Higher Loyalty: Truth, Lies, and Leadership,” you could read something in-depth and thoughtful about it, such as Michiko Kakutani’s review in The New York Times.
Or you could read something less in-depth and thoughtful, such as “6 things you should know about the Comey book and the media frenzy around it.”
Or, screw it, you could just skim this morning’s front pages of New York City’s leading tabloids and be done with it:
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Hennessy tells the story of lengendary track cyclist Marshall Walter “Major” Taylor in an ad that asks “What are you chasing?” A State Farm commercial starring Chris Paul and Oscar Nuez examines what we mean when we say two people have “chemistry.” And an Apple spot for its new red iPhone (background: “Seeing Red: Apple’s iPhone 8 gets new hue”) has an insanely catchy soundtrack: “That’s It (I’m Crazy),” by New York duo Sofi Tukker.
Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the relatively recent advent of voice recognition tools like Amazon Echo and Google Home, however, brand voice is becoming decidedly more literal. By 2019, the voice recognition market will be worth $601 million. And…
Actors portray days of the week–Monday through Thursday specifically, with a quick cameo by Friday–in MGM National Harbor’s new ads from McCann. The work is designed to boost early- and midweek visits to the Maryland entertainment and gaming destination. After all, why wait until the weekend to blow your money on craps? (Kidding, of course….
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