Hasta La Creative!

As we get ready to limp into May, we’re going to close out the month that just was with a bit of nostalgia. In particular, remember that time Facebook CEO Mark Zuckerberg testified on Capitol Hill? It seems so long ago* that the version of the proceedings above, from the geniuses at the Bad Lip Reading channel on YouTube, now seems more or less accurate through the fog of memory. The video has it all: Robot-deer-caught-in-headlights Zuckerberg smiling mechanically and attempting to sip water. Tech-illiterate lawmakers asking him clueless questions. Senator Lindsey Graham singing “Judy Moonlight.” OK, maybe not all of the above actually happened. But “Interrogating Zuckerberg: A Bad Lip Reading” has been going wildly and deservedly viraland damn it, this is the way we want to remember how it all went down

BTW, if you’re not familiar with the Bad Lip Reading channel’s oeuvre, here’s a good place to start: “This New Trump Video From the Bad Lip Reading Channel Is Your Best Belated Christmas Present.”

*It was actually April 10 and 11

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If you think about it, brands connect with Generation Z (and some of the rest of us) in the most unusual places–in bed, after a shower, at the gym and, yes, in the bathroom. Gen-Z discovers content just about anywhere–as well as the ads and other communications that come with it. This presents brands with…

As a nearly 40-year-old brand, Adweek has a rich history of following the key trends shaping the businesses and careers of the people we write about. We pride ourselves on being nimble and scrappy enough to change along with them to stay relevant and valuable to our audience. We have adapted along the way and…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: In a move that will shake up the U.S. wireless market, T-Mobile agreed Sunday to acquire rival Sprint for $26 billion. Ad Age’s George Slefo reports that the combined company, under the T-Mobile brand name, will be valued at $146 billion, including debt. The companies, currently the third- and fourth-largest carriers in the U.S., promise that the merger will accelerate deployment of 5G technology, lower prices for consumers and create new jobs.

Both companies will operate independently until the deal receives approval from regulators.

The brands are both major advertisers — T-Mobile U.S. reported ad spending of $1.8 billion in 2017 abnd Sprint $1.1 billion. Publicis Seattle has been T-Mobile’s agency of record for more than a decade, and helped create its “Un-Carrier” campaign. Sprint has an in-house agency, but also works with Droga5 and Horizon Media.

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Film
Baskin Robbins

Advertising Agency:22 Squared, USA
Executive Creative Director:Al Patton
Creative Director:Curt Mueller
Copywriter:Curt Mueller, Alex Lukacs
Associate Creative Director:Alex Lukacs
Senior Art Director:Pete Kehr
Executive Producer:Matt Silliman, Jack Bradley, Buddy Hall
Production Coordinator:Patrick Clarici
Executive Director Account Management:Annette Sally
Account Director:Ashley Keetle
Production Companies:Psyop, Oona Media
Directors:Georgia Tribuiani, Trevor Conrad
Chief Executive Producer:Justin Booth-Clibborn
Executive Producers:Monica Reimold, Josh Courtney
Producer:Desiree Laufasa, Max Petrek
Post Production Producer:Nathan Lupetow
Music Composition:Hifi Project
Music Supervisor:Jack Bradley
Composer:Max Petrek
Writer:Max Petrek
Audio Engineering SFX:Bare Knuckles
VO?Record:Bare Knuckles
Mix:Bare Knuckles
Sound Designer:Chris Nicholson (C2)
Engineer:Chris Nicholson (C2)

Outdoor
KFC

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success.

KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.

Media
Unicef

The world has changed a lot since Priceline started disrupting the hotel market two decades ago. Now it’s the one being disrupted as parent Booking Holdingsand competitors such as Expediaget squeezed by Google and Airbnb. So Priceline is spending more on direct-to-consumer advertising in order to stay top of mind with travelers, who are increasingly turning to Google as a viable planning source.

Part of that outlay will go to a new campaign to support its “Tweniversary” with longtime spokesman William Shatner, offering 20 days of savings it expects to total $50 million for consumers.

In a 30-second ad, Shatner eats a cake shaped like a phone that was hidden inside a larger cake that was hidden (with him) inside a very large cake. (It’s all very dessert heavy.) The commercial will air nationally beginning on Monday and the campaign will also air on digital channels, including Google. The discount deals will last from April 30 through May 19.

Continue reading at AdAge.com