Hasta La Creative!

The world has changed a lot since Priceline started disrupting the hotel market two decades ago. Now it’s the one being disrupted as parent Booking Holdingsand competitors such as Expediaget squeezed by Google and Airbnb. So Priceline is spending more on direct-to-consumer advertising in order to stay top of mind with travelers, who are increasingly turning to Google as a viable planning source.

Part of that outlay will go to a new campaign to support its “Tweniversary” with longtime spokesman William Shatner, offering 20 days of savings it expects to total $50 million for consumers.

In a 30-second ad, Shatner eats a cake shaped like a phone that was hidden inside a larger cake that was hidden (with him) inside a very large cake. (It’s all very dessert heavy.) The commercial will air nationally beginning on Monday and the campaign will also air on digital channels, including Google. The discount deals will last from April 30 through May 19.

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The publishing industry’s creation of Pamco demonstrates that news and magazines are in rude health in terms of reach and the ability to deliver scale, Wavemaker’s head of print brands argues.

Michael Richards has left his post as international managing director of VCCP to join Unlimited Group as its group managing director.

The director who has worked with The Chemical Brothers since their first gig shares his tips for successful creative collaborations.

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Web surfers will start to see surprising new notices come May 25, when the European Union’s General Data Protection Regulation takes effect. “Welcome to BuzzFeed,” one might say. “May we use your data to tailor ads for you? Our partners will collect information and use cookies for ad personalization and measurement. You can say no.”

It will be a new world for everyone who has long “consented” to publishers’ terms as a condition of usea condition that’s banned under GDPR. Perhaps ironically, however, publishers are now the ones feeling coerced.

That’s because Google said on March 22 that publishers will need to share with it any data they get if they want to keep using its software to sell ads. Google won’t disclose to publishers exactly how it uses that data, and should any GDPR violations occur, the liability will rest with publishers, not Google. Not everyone wants to say yes, but the alternative is daunting.

Continue reading at AdAge.com

Too many brands make the mistake of treating video like radio, and ignore the real power of the medium, writes the chief marketing officer of Confused.com

DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

Abhisek Biswas is a Mumbai based illustrator , currently working with a studio as a storyboard artist. He is a professional 2D animator and a stupendous story teller through various form of art like flipbook, doodling. His interests are skateboarding, listening music, traveling , watching movies. He tries to put an impact over the society through his creation over the world of art.

Why are you an Illustrator?
Art has many beautiful ways to express creativity and I have found illustration is one of the most creative and powerful way to explore. Beside its my passion to frame a bunch of feelings in one image.

Did you attend school for fine art or design?
I have completed 1 year diploma course of 2D animation from Webel animation academy.

You have a distinct style of illustration. How long did it take you to develop your style?
Illustration for me is not just a single image, it’s more than that. Whenever I create a new one, I try to play with the theme by expressing emotions along with that enhance the mood with some added drama if required. The challenges that I meet daily gets better day by day due to practice and experimentation which makes it progressive. Finally I have developed a unique style that in actuality grows from my own work in every step.

Were there any particular role models for you when you grew up?
Mario de Miranda, yes, he’s that great person from whom I am influenced. His illustrations and art works actually gave the wings to my dreams to become an illustrator.

Who was the most influential personality on your career in Illustrations?
My batch mate Ritaban Das was the influential personality of my career. I got stimulated by this great artist in my career his contribution for my creativity is immense.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I usually don’t do freelance much unless I don’t find any challenging project. So mostly I wait till I get a very interesting project. So far I haven’t done any illustrations for advertising.

Was there any time when you wanted to quit Illustrations?
Nope, never.

How did you decide on animation?
Like I said before art has many expressions. So beside illustrations, I also like exploring the fun of 2d animation. Another reason is, from my childhood I was very fond of cartoons. So joining 2d animation was my dreams come true.

Tell us something about your animation work…
I have worked in several Indian 2d cartoon series. I have taken part in international 2d animation competitions. Mostly I have spent my time in exploring more new styles in 2d animation.

Any other Indian Illustrators who you admire?
There are plenty of good and talented illustrators, but Sameer kulavoor , Rohan Jha , Abhinav Kafare , Abhilash Menon they are my favorite ones.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
Honest effort towards the work is necessary. Definitely there would be barriers which have to be faced with efficiency to meet the success.
If someone’s dream is to earn money through this career, then don’t just choose this field as an option. To gain a platform in one’s career he or she should work hard. Imagination, creativity are the innate quality that an illustrator must have but to put them together through hard working will always give monitory success. There are studios to satisfy the financial needs but the illustrator has to earn it through labor.

Whats your dream project?
I would like to do a 2d flipbook animation, which is based on culture of Mumbai.

Mac or PC?
I grew up with PC but would like to jump for Mac.

Who would you like to take out for dinner?
My fiancée of course ..:)

What’s on your iPod?
Ah, that’s my favorite part ” music”. Coldplay, Imagine dragons, Kodaline, One Republic are always on my ipod. Oh, how can i forget the smell of metal.

Bullet for my valentine, that awesome band.

Whats your Twitter Handle?
My twitter handle @abhisekmis2 and my insta handle @abhisek.mis2

”ME AND JUJU” one of my coolest experiment with live-action and 2d digital animation.

The post Abhishek Biswas : Illustration and Animation appeared first on DesiCreative.

“One-sided.” “Inconclusive.” “Immense shortcomings.” The ad world’s response to an anonymously sourced 2016 study on media transparency conducted by the ANA, K2 Intelligence and analytics company Ebiquity was almost universally negative. As Publicis Media CEO Steve King put it, “The whole industry was tarred by one or two rogue players.” Yet the report, which focused…