Tech We’re Using: Following the Trail of Online Ads, Wherever It Leads
Posted in: UncategorizedSapna Maheshwari, who covers advertising for The Times, discusses how she tracks the online ads that track us.
A Device That Alerts Your Phone When the Light Turns Green? It’s a Hoax With a Message
Posted in: UncategorizedTexting while driving is universally recognized among people who are not idiots as a terrible, very dangerous, no good idea. Texting while driving but stopped at a red light is still a bad one, even though it’s technically legal in New York. But what if you had another device to help you know when the…
Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused
Posted in: UncategorizedTo understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live performance consisted of the two robots perched atop an enormous pyramid of screens, blaring lights…
Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It
Posted in: UncategorizedMother London has launched a new campaign as the latest in its “Wonderful Everyday” positioning for Ikea, with a new ad titled “Ghosts.” Directed by Blink’s Douglas Wilson, the spot opens on a solitary specter peeking around a corner of an empty house. The ghost, wearing a classic white sheet–which seems to be in vogue…
With Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth Opportunity
Posted in: UncategorizedJo Coombs quits OgilvyOne
Posted in: UncategorizedJo Coombs, the chief executive of OgilvyOne, is leaving the agency after 15 years.
Snapchat launches shoppable AR Lenses
Posted in: UncategorizedSnapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat.
With Sorrell gone, WPP could shed assets, analysts say
Posted in: UncategorizedWith Martin Sorrell out the door, takeover vultures could soon circle, eyeing portions of WPPs business ripe for the taking.
At least that is the opinion of multiple financial analysts, who on Monday began speculating that the world’s largest ad agency holding company could soon start selling off some of the sprawling businesses Sorrell built up over decades. Clarity probably won’t come until WPP names a new CEO. But multiple analysts say the timing could be right for the company to begin paring down, or even to be sold entirely, as it battles financial headwinds.
“Sir Martin could arguably be called the glue that bound much of WPP together. With his departure, we think the chances of significant chunks of the business being sold off have dramatically increased,” analysts from U.K.-based Liberum Capital Limited stated in a report Monday. French-based equity research provider Natixis piled on: “WPP now looks even more likely to be broken up or taken over.”
MysteryVibe: Vulva Maze
Posted in: Uncategorized
‘Vulva Maze’ — in a recent study, 25% of men were unable to even identify the clitoris, the centre of female pleasure, and only just over half could identify the vulva (61%).[3] With only 25% of women able to orgasm from penetration alone, this lack of pleasure knowledge is detrimental to healthy relationships. Sex education preaches reproduction rather than pleasure, which inherently favors the easier-to-attain male orgasm. By highlighting the lack of knowledge in a playful way, MysteryVibe hopes to encourage more partners to focus on the clitoris, helping to close the orgasm gap.
MysteryVibe: Fake Lips
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‘Fake Lips’ highlights the fact that 76% of women admitted to having faked at least one orgasm.[4] Sexuality journalist and researcher Peggy Orenstein says that “by faking an orgasm women are denying themselves the sexual satisfaction they deserve,” making men think they have satisfied their female partner through penetration alone, which we know is only true for 25% of women.[5] Orenstein found that 60% of girls see male orgasms as the primary focus, and ‘faking it’ becomes a way to please him, while robbing themselves of pleasure in the process.
MysteryVibe: Self-Love
Posted in: Uncategorized
‘Self-Love’ exemplifies the fact that only 38% of women regularly masturbate, while male masturbation is reported at around 96%.[6] MysteryVibe’s own UK study in 2017 found that men masturbate twice as much on average than women.[7] Since self-pleasure is a leading driver of sexual knowledge for women, that gap in experience and confidence also drives the orgasm gap. With the campaign, MysteryVibe hopes to get people to talk more openly about female masturbation, so that it becomes as socially acceptable as it is with men.
Josh Groban and Sara Bareilles to Host Tony Awards
Posted in: UncategorizedThe two, who recently made their own Broadway debuts, will host the ceremony on June 10; much of it will be broadcast on CBS.
Watch Colbert's blissed-out reaction to the Hannity scandal
Posted in: UncategorizedOn last night’s “Late Show,” Stephen Colbert graciously ceded Monday’s big reveal, for viewers who might have been a little behind the curve, regarding Fox News anchor Sean Hannity: “CNN, you’ve earned this,” Colbert said as he cut to a clip from the Fox News rival reporting that Hannity secretly shares a lawyer, Michael Cohen, with President Trump. When the brief video ended, Colbert was nowhere to be founduntil the camera panned over and found him leaning back in a leather chair, eyes closed and blissed out while sipping from a glass of red wine.
Coming to, he stood up and spoke into the camera, addressing his old “Daily Show” colleague and fellow Fox News antagonist: “Jon Stewart, after the show I’m going to come over and we’re just gonna spoon! Just spoon!”
He then spoke to his viewing audience: “This is craaaaazzzzzzzy! Cohen only has two other clients, and all he does for them is pay off mistresses! Which raises the obvious question: Who did Sean Hannity have sex with?”
Sad day for attractive folks: Both People and The Hill end their 'Most Beautiful' franchises
Posted in: UncategorizedAre you an incredibly attractive person who works in entertainment and/or politics? I’m so sorryI know this must be a difficult day for you.
Take a close close at the People magazine cover, above, which was released on social media this morning. It says “The Beautiful Issue” instead of “World’s Most Beautiful.” As People Editor-in-Chief Jess Cagle explained in a teaser post yesterday (in which he declined to reveal that Pink would land his latest cover, saving that reveal for today),
This week we will be unveiling our annual issue celebrating Hollywood’s most beautiful stars. We’ve been doing it every year since 1990 when Michelle Pfeiffer was on the coverand picking the cover subject of our “World’s Most Beautiful” issue has always been one of the best parts of my job. … Over the years the name of the issue has evolved (“50 Most Beautiful,” “Most Beautiful Woman,” etc.), but the words “Most Beautiful” have always been part of the title. This year we’re renaming it “The Beautiful Issue” to make clear that the issue is not a beauty contest. Nothing else has changed.
Postmates Is Trying to Impress Picky New Yorkers With Its Minimalist Out-of-Home Campaign
Posted in: UncategorizedPostmates has declared its delivery abilities to New Yorkers with a new minimalist out-of-home campaign tailored for the city. Want ros? at 4 a.m. or shampoo in at 10 p.m.? Not an issue. Meatball Shop for lunch? You’re covered. As an extension of its “We Get It” campaign, which launched in Los Angeles in January,…
Beyoncé’s Awe-Inspiring Coachella Performance Sets YouTube Livestreaming Record
Posted in: UncategorizedLeave it to the Beyhive to nearly break YouTube. Beyonc?’s performance on Saturday ranks as the most-viewed Coachella performance ever and the most-viewed live music festival on YouTube, a spokeswoman for YouTube said. Her performance alone garnered 458,000 simultaneous viewers around the globe. Her fans, who quickly dubbed the performance, “Beychella,” took to Twitter to…
How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing
Posted in: UncategorizedYou’d think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures of ourselves and our loved ones. Whether it’s the view from the balcony, the first cocktail, a celebrity they…
Patrick Bousquet-Chavanne to leave M&S in latest marketing rejig
Posted in: UncategorizedMarks & Spencer’s top marketer, Patrick Bousquet-Chavanne, will leave the retailer at the end of May, after it fully separates the marketing for its two businesses.
Ecover launches café that only accepts recyclable plastic as payment
Posted in: UncategorizedEcover, the eco-friendly cleaning brand, is creating a café with a “zero-waste” menu that will only take recyclable plastic as payment.