Wieden & Kennedy and KFC win Campaign of the Year at Ad Age's A-List & Creativity Awards
Posted in: UncategorizedLee Holley, Cartoonist of Teenage Life in ‘Ponytail,’ Dies at 85
Posted in: UncategorizedHe was helping with “Dennis the Menace” when he created “Ponytail,” about a spirited girl in a postwar suburban world of boys, burgers and phone chats.
Toxicologists Clash on Drug in Cosby Sex Assault Trial
Posted in: UncategorizedWhat does diphenhydramine do, and is that what was in the pills Bill Cosby gave his accuser, Andrea Constand?
WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Posted in: UncategorizedThe World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.
IPA calls for suspension of micro-targeted political ads
Posted in: UncategorizedThe IPA is calling for a moratorium on micro-targeted political advertising following the recent data scandal involving Facebook and Cambridge Analytica.
Amazon Prime chega aos 100 milhões de assinantes pagos
Posted in: UncategorizedResultado mostra que número de assinantes fora dos Estados Unidos está aumentando
O post Amazon Prime chega aos 100 milhões de assinantes pagos apareceu primeiro em B9.
AT&T Chief Attacks Lawsuit to Block Time Warner Merger
Posted in: UncategorizedRandall Stephenson, AT&T’s chief executive, defended his deal to buy Time Warner and said a combined company would be no different than those that already exist in Silicon Valley.
Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO
Posted in: UncategorizedReddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time’s COO and president of digital from 2016 until leaving the company earlier this year after it was acquired by the publishing conglomerate Meredith Inc. Prior to Time Inc., Wong spent four years as…
OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It
Posted in: UncategorizedWith nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be “Pass the Heinz Mayochup.” The question? “Want #mayochup in stores? 500,000 votes for ‘yes’ and we’ll release it to you saucy Americans.” While clearly it was the total pro-mashup vote count that mattered rather than the percentage, Team…
The Last Days of Reality
Posted in: Uncategorized
On 1 May, readers of The Australian woke up to a story that seemed more appropriate for the pages of a dystopian sci-fi novel: ‘Facebook is using sophisticated algorithms to identify and exploit Australians as young as 14, by allowing advertisers to target them at their most vulnerable, including when they feel “worthless” and “insecure”, secret internal documents reveal.’ A 23-page Facebook document seen by The Australian marked ‘Confidential: Internal only’ and dated 2017, outlines how the social network can target ‘moments when young people need a confidence boost’ in pinpoint detail.
Generation #FUCKITALL
will abandon Facebook
in droves…
By monitoring posts, pictures, interactions and internet activity in real time, Facebook can work out when young people feel ‘stressed’, ‘defeated’, ‘overwhelmed’, ‘anxious’, ‘nervous’, ‘stupid’, ‘silly’, ‘useless’ and a ‘failure’, the document states. That evening, the panel on Ten’s nightly current affairs show The Project reflected a national mood of revulsion and anger at the exploitation and targeting of a population that was both unworldly and emotionally vulnerable. It might continuously proclaim its mission to ‘help everyone share’, but Facebook had been revealed in a new and inimical light.
Facebook quickly issued a press release: the social media giant would work to ‘understand the process failure and improve our oversight’. The relief was temporary. It soon came to light that the original document had been written by two of Facebook’s senior Australian executives. It seemed deliberate emotional monitoring and exploitation might be central to the entire rationale of Facebook. ‘In its statement to The Australian, Facebook refused to disclose if the practice exists elsewhere.’
— Mark Pesce
The post The Last Days of Reality appeared first on Adbusters | Journal of the mental environment.
Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack
Posted in: UncategorizedThe advertising industry M&A market was red-hot in the first quarter of 2018. It just didn’t come from the usual suspects. A new report from consultancy R3 found that the global value of such deals soared 126 percent in the first three months of the year, led by “non-traditional buyers” like the consulting behemoths disrupting…
Amazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands
Posted in: UncategorizedFor the first time in Amazon Prime’s 13 year history, the membership numbers are in CEO Jeff Bezos’ annual shareholder letter, along with other statistics around the Prime business that show the company’s dominance in ecommerce. Amazon Prime’s 100 million (and counting) worldwide members shipped more than 5 billion products with the service in 2017….
Sete anos depois de ser banido, Lars von Trier está de volta ao Festival de Cannes
Posted in: UncategorizedHá quase sete anos, o cineasta dinamarquês Lars von Trier se viu banido do Festival de Cannes após fazer comentários antissemitas no evento. Na época na competição pela Palma de Ouro com seu “Melancolia”, o diretor polemizou na coletiva de imprensa do filme ao afirmar ser um nazista e que “agora entendia e simpatizava com …
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Deepening price war weighs on P&G and puts ad budget under pressure
Posted in: UncategorizedIts skirmishes are looking more like a broader price war for Procter & Gamble Co., fueling relatively weak 1 percent organic sales growth for the packaged-goods giant last quarter.
In previous quarters, P&G’s organic sales and unit volume grew at about the same pace. But this quarter unit volume grew 2 percent, twice as fast as organic sales, which exclude the effect of currency, acquisitions and divestitures, with lower prices reflecting the difference. P&G’s shares were down almost 4 percent in Thursday afternoon trading.
Lower prices haven’t led P&G to cut overall marketing spendingyet. Like prior quarters, P&G continued to cut agency and production costs last quarter, but Chief Financial Officer Jon Moeller said on a media call that overall marketing spending was up 1 percent, reflecting increased media and sampling.
Hostelworld: Even Divas are Believers
Posted in: Uncategorized
The latest global campaign for Hostelword features A-list diva Mariah Carey.
The campaign shows Mariah’s anger at being booked into a hostel swiftly turned on its head, as she and her entourage are surprised and delighted by the Barcelona hostel’s fantastic, modern features. The film ends with the world’s most famous diva becoming a real hostel believer, as she dances on a table with other travelers.
Medieval Times: Her Majesty
Posted in: Uncategorized
The Queen is an iconic figure that embodies both power and elegance. Medieval Times rewrote their show, eliminated the King, who has been the ruler since the show started, and introduced the new ruler and face of the brand, The Queen.