Hasta La Creative!

Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer.

Now Amazon is working on another big bet: robots for the home.

The retail and cloud computing giant has embarked on an ambitious, top-secret plan to build a domestic robot, according to people familiar with the plans. Codenamed “Vesta,” after the Roman goddess of the hearth, home and family, the project is overseen by Gregg Zehr, who runs Amazon’s Lab126 hardware research and development division based in Sunnyvale, California. Lab126 is responsible for Amazon devices such as the Echo speakers, Fire TV set-top-boxes, Fire tablets and the ill-fated Fire Phone.

Continue reading at AdAge.com

Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer.

Now Amazon is working on another big bet: robots for the home.

The retail and cloud computing giant has embarked on an ambitious, top-secret plan to build a domestic robot, according to people familiar with the plans. Codenamed “Vesta,” after the Roman goddess of the hearth, home and family, the project is overseen by Gregg Zehr, who runs Amazon’s Lab126 hardware research and development division based in Sunnyvale, California. Lab126 is responsible for Amazon devices such as the Echo speakers, Fire TV set-top-boxes, Fire tablets and the ill-fated Fire Phone.

Continue reading at AdAge.com

British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt of…

Last week, WPP’s Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls “Next Chapter.” According to agency executives, the primary goal of this effort is to streamline Ogilvy’s operations in the U.S., thereby creating a faster and more agile…

O Flickr (lembra dele?) não é mais do Yahoo. A plataforma de hospedagem de fotos SmugMug adquiriu o Flickr e anunciou a fusão das duas empresas no último fim de semana. As duas oferecem serviços semelhantes há quase 15 anos, mas, por enquanto, as duas comunidades fotográficas continuam funcionando de forma independente e com suas próprias …

O post O Flickr agora é da SmugMug apareceu primeiro em B9.

It’s been just over a week since WPP CEO Martin Sorrell stepped down from the world’s largest advertising holding company following an internal investigation into an unspecified misconduct allegation, and the industry is still buzzing about what will happen next.

Mark Read, CEO at Wunderman and WPP Digital, and Andrew Scott, WPP’s corporate development director and chief operating officer for Europe, have been named chief operating officers, reporting to WPP Chairman Roberto Quarta until a new CEO is appointed.

But beyond succession plans, the holding company has big decisions to make about its futurewith analysts speculating WPP will explore new business models or sell off assets in attempts to focus. Meanwhile, Ford has placed its global creative into review, putting WPP on the defensive on one of its most important accounts.

Continue reading at AdAge.com