(TrendHunter.com) These music merchandise innovations range from AR festival gear apps to exclusive sneakers that celebrate hip hop alter egos. While the ‘King-fu Kenny’ Nike Cortez shoe pays tribute to…
(TrendHunter.com) The ‘OTTO’ smart milling machine has been created as a piece of equipment for the modern kitchen that will provide users with a way to prepare their favorite herbs, spices and much more….
Amazon limited reviews of the book to readers who have purchased it on its site.
As marketers, our roles have evolved dramatically over the past five to 10 years. We are no longer marketers in the traditional sense of simply message and media, but in an expanded role that includes targeting, advanced analytics, customer experience, machine learning, artificial intelligence and more. Throughout that time, however, one role marketers have continued…
Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone’s favorite handheld device. Whether you yearn for the old days of family dinners where you actually spoke to one another, or you can’t live without Google Maps, Uber and Snapchat, you have to admit that mobile…
(TrendHunter.com) The X-Series Workstation is an advanced piece of furniture for the modern technology user that would enable them to feel perfectly connected to essential equipment without sacrificing their own…
Nike has expanded a 36-year relationship with Adweek’s 2017 Global Agency of the Year, Wieden + Kennedy, by assigning lead creative duties on its Converse brand to the Portland-based independent agency. In response to queries regarding the business, a brand representative wrote, “We have nothing to confirm or announce at this time.” But multiple parties…
McDonald’s use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that–while also celebrating its 30-year anniversary in Hungary–with a simple new campaign from DDB in Budapest. Using just two billboards featuring images of McDonald’s two most iconic products and placing them on…
So you want some fun in the great outdoors, and you paddle out into the nearest lake in that bargain single-seater boat you bought at the warehouse store. The beginning of a blissful day? Nope. Unfortunately, the craft turns out to be an uncomfortable, leaky hunk of junk. Or worse, it’s really just a bunch…
For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing–promotion. Although promotion may be the easiest part of the marketing equation to understand,…
Does this mark the beginning of the end for Snapchat?
Com a aproximação da Copa do Mundo, marcas e patrocinadores já estão lançando suas campanhas especiais e, de um jeito bem singular, o Guaraná Antarctica resolveu reforçar sua relação com o país e os torcedores da Seleção Brasileira, privando os adversários de ter o refrigerante até julho. “Suspender a exportação do Guaraná é uma forma de …
O post Em nova campanha, Guaraná Antarctica suspende exportação para países adversários do Brasil apareceu primeiro em B9.
A Wikipédia atualizou sua plataforma para facilitar a navegação dos usuários. Agora o site possui um recurso de visualizações prévias da página Segundo a Wikimedia Foundation, essa é “uma das maiores mudanças na área de trabalho da Wikipedia feita nos últimos anos” e fornece aos leitores uma janela pop-up que mostra um pouco do contexto do artigo …
O post Wikipédia agora mostra pré-visualizações de páginas para facilitar navegação apareceu primeiro em B9.
The Webby Awards has named BBDO New York its Agency of the Year for the second year running, with campaigns including P&G’s “The Talk,” Downtown Records’ “Live Looper,” M&Ms and Sandy Hook Promise’s “Tomorrow’s News” contributing to its success.
The agency earned more honors and nominations across all categories than any other agency this year, with eight Webby Awards and People’s Voice Awards. Its awards in the Advertising, Media and PR category included Best Copywriting for “The Talk,” Best Use of Moving Image/Video for “Live Looper,” Best Use of Native Advertising for “M&Ms and Friends” and Best Use of Online Media for Bacardi’s “Music Liberates Music.”
Other contenders for agency of the year included McCann New York, with campaigns including “Fearless Girl,” which won for Best Use of Earned Media (Advertising, Media & PR) and Best Cause-Related Campaign (Advertising, Media & PR). German agency Jung von Matt and R/GA were also multiple award winners.
(TrendHunter.com) SophiPet is a reversible pet staircase with an elegant aesthetic that can be integrated seamlessly into any interior design. The luxe product offers a practical and injury-free way for small pet…
(TrendHunter.com) High-fashion and cult favorite fashion brand KARA released a new transparent PVC Pinch Tote as a part of its new Spring/Summer line.
The new bag has one-of-a-kind tonal detailing, that is…
(TrendHunter.com) Conrad Maldives Rangali Island announced a project to develop the world’s first underwater residence, providing guests with a one-of-a-kind travel experience. The luxurious endeavor is named &#…
(TrendHunter.com) Portable living specialists New Frontier designed the new Cornelia Tiny House—an innovative design that was inspired by bestselling author Cornelia Funke.
Made to bring out each consumer&#…
Viacom and Snapchat, Inc. are expanding their partnership, the companies announced today. Viacom will create and develop new shows and more Our Stories from MTV, BET and Comedy Central to appear on Snapchat’s Discover page. “We’re really starting to see the separation of ages by platform,” MTV president Chris McCarthy said. “We’re focused on how…
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