Hasta La Creative!

A conviction in Bill Cosby’s sexual assault retrial was widely celebrated as a win for victims.

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Sharing. One would imagine that in today’s world, with our private lives made social and innermost feelings expressed in 140 characters, short-lived stories, status updates or snappy posts, we are doing enough of it. Actually not.

Because true sharing, like most other things in life, is about the quality of it. When was the last time we had a conversation with a stranger that gave us something to think about? Do we actually take the trouble to look away from our constantly buzzing phones to share an honest part of ourselves with someone? Do we shut the world out and listen to stories over a campfire or reach out in a meaningful way to our fellow humans?

Black & White, the brand that takes the inspiring message of spontaneous Gettogethers to the millennials, invites the young experience seekers of today to reach out and share. That conversation on a park bench, the chat while on holiday, breaking the ice in an elevator…so many people and so many connections go into making the person you are. And when you open yourself up to sharing, your life is the richer for it.

The new commercial sets the context for this idea in a new and meaningful way. While the visuals, shot evocatively in black and white, capture the imagination with connections with strangers made while running on a beach, at the theatre or a club, while camping or at a carnival, the voice over takes a leap in establishing a possible relationship with the protagonist.

Directed by the acclaimed Jamie Muir, who is a millennial himself, and produced by Firecracker films, the film was shot across varied landscapes in Portugal, with a talented team of actors and crew.

Commenting on the new campaign, Abhishek Shahabadi, Portfolio Head for the premium and luxury category said: “The commercial was created with the aim of spreading the message that personal satisfaction comes from sharing the good things in life, with people around us. The storyboard motivates people to step out and share a bit of themselves, urging them not to hold back, thereby enriching their lives.”

Conceptualized and written by Priya Shivakumar, Senior Vice President & Executive Creative Director, JWT Bangalore said;

“What if we saw a stranger as a connection waiting to be made, or as a role they could play in our life? Would we then, be more open to reaching out and sharing? In a world of superficial connections and transactional relationships, we wanted this message to go beyond the medium and make a difference to people’s lives. So that next time you’re alone at a table in a café or waiting for that delayed flight to take off, you look up from your phone, look around and find a meaningful connection that could enrich your life in ways you cannot imagine. That could be the stuff of riveting stories or memories held dear.”.

Credits:

Chief Creative Officer: Senthil Kumar
ECD & Writer: Priya Shivakumar
Creative Team: Jayanarayanan Kakkara, Deepak Manohar
Production House: Firecracker
Director: Jamie Muir
Music: Naozad Patel
Account Management: Kartik Krishnamurthy, Swati Singh

The post There’s a better version of you waiting to be #MadeOfSharing appeared first on DesiCreative.

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Subir Bhakta is a Delhi based illustrator who is constantly inspired by life’s absurdities. He loves experimenting with new style to create things and he is working as a Senior Art Director and Illustrator in a Gurugram based agency August Communications.

Why are you an Illustrator?
From beginning of my art college I always loved to draw. I always observed my circumstances and felt them on a deeper level. I loved observing on the basic level, I looked around, came across many people and delved into the human nature. And my only expression were my illustrations. Whatever I saw, whatever I felt I spilled my experience through my illustrations.

Did you attend school for fine art or design?
I have completed my Bachelor of Fine Art from Indian Art College, Rabindra Bharati University, Kolkata in 2006.

You have a distinct style of illustration. How long did it take you to develop your style?
My style is not really constant. I evolve as a person, my feelings keep shaping my portraits. My drawing tools come to my aid quite a lot. For example, if I’m using a thick brush and ink, the illustration will have a bolder, defined feel with strong lines. Or if it’s an ink pen, I draw thinner lines with more details. My feelings, my muse, my tools – they all come along and I get a new perspective over the paper every single time.

Were there any particular role models for you when you grew up?
Not particularly. I admired certain aspects of many people while growing up. I inspired by many illustrator and artist around the world.

Who was the most influential personality on your career in Illustrations?
Very soon I came to realize that my influence was my own self for a fair bit of my life and later on I drew inspiration from many people hailing from different walks of life. It would be hard to pinpoint the exact origin.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
From the beginning I drew a lot and I painted wherever I went. Without even having a full time job or directly working for clients, I had something of a very, very basic portfolio to show for what I have in me. I’m very grateful to the friends who took a chance on me back then and offered me illustration and painting work. I started putting up my work online and slowly, through that and word of mouth, I started getting more and more freelance work. I also started moving to completely hand drawn digital illustrations. I have done lettering for advertising in the past, but I work more with direct clients and publishers now.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I think illustration take place of photography, I am working with many advertising agency as a freelance and working as an animator for animation house and I also work for publishers also. In these days illustration can give you proper

Was there any time when you wanted to quit Illustrations?
How can you quit something that makes you who you are. There have been difficult days, but never thought of quitting.

Any other Indian Illustrators who you admire?
So, so many illustrators whose work I grew up loving, like great Satyajit Roy,
Sukumar Roy, Chandi Lahiri, Debashis Deb, Anup Roy, Subrata Chowdhury and many more.

Do you have any favorite fellow illustrators or resources relating to your fields?
The internet often becomes a great place for like-minded people. I love to follow many talented illustrators online. I usually go to Behance or Instagram for inspiration, but sometimes just Google will do it.

Have you considered turning your illustrations into toys?
No not yet.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
While one’s passion is the thing that keeps you going, it’s important to bear other financial stability factors in mind. Most of the illustrators work freelance. There are many elements can are variable when it comes to a perfect work-life balance – clients, payments, your own motivation and muse level on certain days. I’m still in the process of figuring things out, but I definitely encourage people to take up illustration as a career.

What’s your dream project?
There’s no single one out there. To me, each of my illustration is very dear to my heart.

Mac or PC?
Both

Who would you like to take out for dinner?
My wife.

What’s on your iPod?
I love listening to music of different genres but I never owned an iPod.

What’s your Twitter Handle?
I am not on Twitter but one can check my portfolio at ?Behance – https://www.behance.net/trying

The post Subir Bhakta : Illustrations appeared first on DesiCreative.

Norm Johnston joined Unruly from Mindshare in February.