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Townhouse, the production unit of Grey that officially launched in late 2016, went through a round of layoffs this week; around ten employees were affected.
A Grey representative confirmed that the company had parted with a small number of employees, but declined to elaborate further. Our sources claim that the move is in keeping with budget cuts by unspecified clients.
Townhouse first appeared on our radar in early 2016 when the Screen Actors Guild’s issued a complaint alleging that Grey cast non-union actors in its ads and used “Townhouse 23,” as it was then known, to get around the conditions in SAG-AFTRA Commercials Contracts.
The entity continued handling work, with WPP later naming Kristen Martini as Townhouse’s first CEO in November of 2016, with president Bennett McCarroll reporting to her. (In keeping with our spies, he resigned less than a year later to accept a job as co-director of video production at, you guessed it, Apple.)
At the time of Martini’s appointment, WPP explained that Townhouse would offer additional client services in addition to production, while primarily servicing Grey accounts such as P&G. Townhouse has about 200 employees.
The news comes at a time when clients are increasingly moving production duties in-house while agencies try to offer their own such services in the interest of keeping a greater share of the work. Unilever claimed to have save 30% on production costs in 2017 by doing just that, but the matter of whether they really did that, or whether they still relied heavily on WPP for work in that capacity, depends on who you ask.
Patrick Coffee contributed reporting to this story.
Cheil North America today announced that it’s taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J., while Cylndr Content Agency will serve Cheil clients from offices in New York and Durham, N.C. “In this social age, brands need a distinctive…
“The tabloid cover was the nice handiwork of Design Director Tom Alberty,” New York Magazine Editor-in-Chief Adam Moss says in a statement accompanying its release on Instagram. (The issue hits newsstands today.) “A custom blend of Enquirer and Us Weekly styling.”
The central figure is, naturally, outgoing White House Communications Director Hope Hicksthe subject of Olivia Nuzzi’s cover feature, titled “What Hope Hicks Knows” online (subhed: “The departure of the Trump whisperer has left the White House in even deeper chaos. Which surely pleases some outsiders angling to get back in”).
“If the likes of Us Weekly covered government figures the way they cover reality television stars,” Moss adds, “Hicks would be a tabloid superstar.”
To introduce the third season of “Death Row Stories” on HLN, CNN Creative Marketing called on longtime collaborative partner, 2C Creative (“2C”), for a gritty, 360-degree launch campaign. 2C’s goal was to generate a strong interest among HLN viewers already tuned in for “Forensic Files,” while giving “Death Row Stories” a distinct look and tone that both establishes the series on its new network and captures its unique place in the crime documentary genre.
Tea has come a long way back where people steep plants for its taste & health benefits. As popular fruits & plants were cultivated for the tea industry, recipes for the perfect brew are crafted so the beverage is a delight to drink during times of relaxation. Teaden’s tea collection was made with the idea of celebrating the flavors of flowers, fruits & more in a cup of their blend of tea.
Tea has come a long way back where people steep plants for its taste & health benefits. As popular fruits & plants were cultivated for the tea industry, recipes for the perfect brew are crafted so the beverage is a delight to drink during times of relaxation. Teaden’s tea collection was made with the idea of celebrating the flavors of flowers, fruits & more in a cup of their blend of tea.
Tea has come a long way back where people steep plants for its taste & health benefits. As popular fruits & plants were cultivated for the tea industry, recipes for the perfect brew are crafted so the beverage is a delight to drink during times of relaxation. Teaden’s tea collection was made with the idea of celebrating the flavors of flowers, fruits & more in a cup of their blend of tea.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Samsung hypes the versatility of the “reimagined” camera on the Galaxy S9/S9+. In a Coca-Cola ad, a game-day debate breaks out between basketball fanseat wings during the game or subs?but everyone agrees that “You’ve gotta have ice-cold Coke.” And Apple finds an incredibly fun way to promote the Face ID feature on iPhone X (Creativity’s Alexandra Jardine has the backstory on the campaign: “A Simple Glance Unlocks Everything (Including an iPhone) in Apple’s Spirited Ad”).
President Trump on Monday again brought up his plan to address the opiod epidemic in part with a powerful new anti-drug ad campaign, as CBS News reported:
… the president said the administration would be looking to create “unsavory” commercials to “scare” kids from using drugs.
“Kids can see these commercials they can say ‘I don’t want any part of it’, that’s the least expensive thing we can do,” he said.
Tatilsepeti.com is a Turkish online travel agency. In these ads tatilsepeti.com reminds people who has overwhelmed by work to go on vacation.
Tatilsepeti.com is a Turkish online travel agency. In these ads tatilsepeti.com reminds people who has overwhelmed by work to go on vacation.
Tatilsepeti.com is a Turkish online travel agency. In these ads tatilsepeti.com reminds people who has overwhelmed by work to go on vacation.
AKQA announced the Call for Entries for the 13th annual Future Lions competition, the undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking. The global student competition is in collaboration with the Cannes Lions Festival of Creativity.
‘Create Tomorrow’ is this year’s Future Lions theme, exploring how recent advances in technology are advancing possibilities that are yet to manifest. Future Lions discovers tomorrow’s most innovative talent, and over the past decade has launched the careers of the world’s best creatives.
The brief: Connect audiences to an idea from a global brand in a way not possible three years ago. There are no boundaries or restrictions on which industries or media are chosen. Competition entries are now invited from students across the globe. Entries can be submitted digitally until 18:00 GMT on 18 April 2018.
The five winning Future Lions 2018 student teams will be celebrated on stage at the Cannes Lions International Festival of Creativity on June 21st. Last year’s amazing ideas included BoseNeuro 35, BeHeard, and Google Assistant KIDS.
Visit futurelions.com for further details about the 2018 Future Lions competition and how to enter.
Creating a cherished memory again, that’s what it’s all about in this emotional Mastercard movie from FCB Amsterdam. That requires good preparation, then you leave nothing to chance. The story is part of the new Safety & Security campaign from Mastercard.
The latest mixtape by Logic, the Maryland-born rapper, opened with 123 million streams and 32,000 copies sold. He hit No. 1 with “Everybody” last May.
Last September, Mitsubishi named Butler, Shine, Stern & Partners as its new creative agency of record, following a review which did not include longtime incumbent 180LA.
Now BSSP has launched its first campaign for the brand, promoting the 2018 Eclipse Cross with “A Classic Reborn.”
The campaign is centered around a “Duo” spot featuring violinist Damien Escobar and pianist William Joseph performing acover of Twisted Sister‘s “I Wanna Rock” in a parking garage. Their performance is interspersed with footage of the 2018 Eclipse Cross in action, leading into the new “A Classic Reborn” tagline.
The instrumental covers of a classic rock radio staple is nothing new for automotive advertising, as advertisers can’t seem to resist the comparison of the precision necessary for a good musical performance to that required out of a vehicle. “A Classic Reborn” does gain some authenticity from the pedigrees of the musicians involved in the performance, however, and the spot manages to showcase the vehicle’s features more convincingly than most.
“You get a lot of bang for your buck with the Eclipse Cross – distinctive styling, it’s fun-to-drive, and has a ridiculous amount of technology,” BSSP chief creative officer John Butler said in a statement. “The product speaks for itself, we didn’t feel we needed to create a false reality around it.”
“The juxtaposition of classical instruments playing a contemporary song adds emotion and intrigue to the cinematic footage of the Eclipse Cross,” added Mitsubishi Motors North America chief marketing officer Francine Harsini. “Eclipse Cross is not your typical crossover; it is defiant and clever and offers savvy show-and-tellers a vehicle that’s loaded with style and features at a great price that demands to be seen much like this campaign.”
Credits:
Client: Mitsubishi Motors North America
Agency: Butler, Shine, Stern & Partners
Production Company: Sibling Rivalry
Music: Shindig Music
Editorial Company: Cleaver Editorial
Visual Effects: JAMM
Color: The Mill NY
Mix: One Union
Data aggregator eMarketer today released a report indicating Google and Facebook’s (aka ‘the duopoly’) dominance of the digital ad market is about to be less dominant, as “smaller players” like Amazon and Snapchat are on the rise. In a blog post, eMarketer “estimates the two companies [Facebook and Google] will capture a combined 56.8 percent…
Publicis’ digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked with overseeing Publicis.Sapient’s global marketing–including market strategy, client experience, brand and corporate communications–across roughly 100 offices. Barreira will report to Publicis.Sapient EMEA and APAC CEO Nigel Vaz….
A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According to Tempe Police, the car was in autonomous mode when it struck 49-year-old Elaine Herzberg, who was walking outside of the crosswalk….
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