The top 5 creative brand ideas of the week


In this week’s episode, ESPN bows its first post-W&K “SportsCenter ad,” Xfinity’s pre-roll ads calculate your wasted money, an indie bookstore reimagines classics with a female twist, Spotify teams up with Saturday Morning and Will Ferrell and Joel McHale contemplate strange art.

Continue reading at AdAge.com

After Roseanne’s Huge Return, ABC Quickly Renews for Next Season

Less than 48 hours after Roseanne returned to enormous ratings, ABC has already picked up the revival for another season. On Tuesday, the hour-long return of Roseanne in its former 8 p.m. time slot was watched by a whopping 18.2 million viewers and earned a 5.2 rating in the 18-49 demo, making it the most-watched…

Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza

Snag yourself a fresh Adweek subscription, hot off the presses! There’s basically nothing an Adweek magazine can’t do! This limited offer runs through this weekend only, so don’t delay, act fast!

The top 5 creative brand ideas of the week


In this week’s episode, ESPN bows its first post-W&K “SportsCenter ad,” Xfinity’s pre-roll ads calculate your wasted money, an indie bookstore reimagines classics with a female twist, Spotify teams up with Saturday Morning and Will Ferrell and Joel McHale contemplate strange art.

Continue reading at AdAge.com

Mercedes: Tough Conversations

Mercedes Content Ad - Tough Conversations
Mercedes Content Ad - Tough Conversations
Mercedes Content Ad - Tough Conversations
Mercedes Content Ad - Tough Conversations
Mercedes Content Ad - Tough Conversations
Mercedes Content Ad - Tough Conversations

Do You Live in a Town Called Titz? It Could Be One of Pornhub’s ‘Premium Places’

Yes, there is a place named Dildo. And Rectum. And Cumming. Residents of those towns might be feeling especially lucky today thanks to a new stunt from the always-friendly folks at Pornhub. The world’s largest purveyor of adult entertainment has stumbled upon yet another ingenious mode of self-promotion in the form of free porn for…

Adidas: Adidas Swimwear Collection – Shark

Adidas Print Ad - Adidas Swimwear Collection - Shark

Adidas: Adidas Swimwear Collection – Surf

Adidas Print Ad - Adidas Swimwear Collection - Surf

Faber-Castell: Long Story Short – Strangers

Faber-Castell Print Ad - Long Story Short - Strangers

Any story can be broken down to a key scene. Faber-Castell Highlighters turn long stories into short ones.

Faber-Castell: Long Story Short – Dad

Faber-Castell Print Ad - Long Story Short - Dad

Any story can be broken down to a key scene. Faber-Castell Highlighters turn long stories into short ones.

Faber-Castell: Long Story Short – Surgeon

Faber-Castell Print Ad - Long Story Short - Surgeon

Any story can be broken down to a key scene. Faber-Castell Highlighters turn long stories into short ones.

Mutual de Seguridad: Tips From A Stuntman

MRM//McCann in Chile has casted Bruce Willis Latin American stuntman to star a very engaging safety message created for Mutual de Seguridad CChC to be displayed in Cinehoyts.cl movie theaters.

Video of Tips from an action stuntman, by MRM//McCann Chile for Mutual de Seguridad

Del Monte: Citrus Side, 1

Del Monte Print Ad - Citrus Side, 1

Del Monte: Citrus Side, 2

Del Monte Print Ad - Citrus Side, 2

Del Monte: Citrus Side, 3

Del Monte Print Ad - Citrus Side, 3

Facebook, Amazon reveal gender pay gap of U.K. workforces


Facebook pays female staff in Britain just 0.8 percent less on average than male employees, but womens’ bonuses are almost 40 percent lower.

The mean average disparity in pay is worse at Google’s U.K. arm, where women are paid on average 17 percent less than men. Google’s average bonus for female staff is 43 percent lower than male staff.

All companies with more than 250 U.K. employees have to disclose their gender pay gaps by April 4.

Continue reading at AdAge.com

Brands Need to Join the 21st Century and Tap Into Radio Advertising

If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they’d probably say it’s “old school,” “difficult to buy” and/or “on its way out.” Although it is true that advertising has seen a massive digital transformation in the last decade and audio innovation hasn’t entirely kept…

WPP’s Kinetic Introduces New Leadership Team as CEO Exits

WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role, Kinetic North America promoted Michael Lieberman and Cedric Bernard to roles as co-CEOs. The rest of Kinetic’s management team, which includes Maureen McCloskey, Jaime…

Why Lucy Liu Is Helping LifeWTR Bring Art Back to Schools

If there had been no art classes at Stuyvesant High School, Lucy Liu might never have become the first female Dr. Watson on CBS’s Sherlock Holmes drama, Elementary. She might never have been an actor at all. It’s more likely she would’ve ended up in finance or securities or some other left-brain, numbers-based profession, she…

Brands just can't seem to quit Facebook


Of the top 1,000 ad spenders on Facebook, only seven ceased buying ads following reports that Cambridge Analytica misused user data as it tried to influnce the 2016 presidential elections and the Brexit vote, according to an analysis performed by digital intelligence platform Pathmatics.

Two of the companies, AthenaHealth and Mojoness, said the halt in ad spend was unrelated to the Cambridge Analytica story reported in The New York Times earlier this month. The other five, UsedCars.com, Charity Water, SimpliSafe and Teecai did not respond to requests for comment.

“This is a Facebook problem, not a brand problem,” says Josh von Scheiner, founder and creative director at social media agency VonShine Industries. “There’s nothing right now that connects this controversy to how brands use Facebook.”

Continue reading at AdAge.com