The Easter Bunny came to Snapchat and brought a taste of Pokemon Go with him. Snapchat Friday introduced The Great Snapchat Egg Hunt, a Snap Map-based game that gives users until April Fool’s Day–9 a.m. PT April 1/midnight ET April 2–to collect as many eggs as they can. Snapchat Friday introduced The Great Snapchat Egg…
Tom Goodwin doesn’t believe in innovation labs, especially agency innovation labs. Which is a bit of a weird point of view for the head of innovation for Zenith Media. Goodwin believes he can understand technology–and people–better by visiting a random city in China to see how folks pay with WeChat or by meeting technology zealots…
It doesn’t seem so long ago that a lot of publications would compete for readers by publishing hagiographical stories about the world-changing visionaires at social media companies, including Facebook.
Particularly in the wake of the Cambridge Analytica scandal, we may still think that Facebook is world-changing, but now we know its visionaries, from CEO Mark Zuckerberg on down, were wearing blinders. And so the media tide has turned. Dramatically.
Cases in point: Two of the world’s leading business-focused magazines, The Economist and Bloomberg Businessweek, have both published anti-Facebook cover stories at approximately the same time (the former with its issue dated March 24-30 and the latter with its issue dated March 26).
CBS Corp. is preparing to make an initial merger proposal to Viacom within days, people with knowledge of the matter said, setting the stage for negotiations that could bring the media companies back together 12 years after they were split up.
The proposal, from CBS’ independent board committee to its counterpart at Viacom, is likely to include an opening suggestion on valuation as well as leadership plans for the combined entity, said the people, who asked not to be identified as the discussions are private. The timing of the proposal is fluid and details won’t be released publicly, they said.
While the two sides hope to announce an agreement before they each report quarterly financial results in May, discussions are ongoing and there’s no guarantee a deal will be reached, the people said.
Magic Leap has quietly begun sending its mysterious augmented reality headsets into the wild. A small group of software developers recently received devices at their offices, according to people familiar with the matter. But access to the gadget comes with an usual caveat: They must commit to keeping them in locked safes.
The Plantation, Florida-based startup is anxious about losing control. Magic Leap has gone to great lengths to maintain a cloud of secrecy around the product. The spread of devices is a prelude to the company’s plans to begin shipping kits to a wider population of developers, something it has promised to do later this year.
Magic Leap is the most prominent startup working on augmented reality, technology that makes it appear as though three-dimensional digital objects exist in the physical world. It has raised more than $2.3 billion, making it one of America’s top-funded tech startups in recent years. It’s developing and manufacturing parts for the headsets in facilities in Florida while seeking to create a software platform around it.
(TrendHunter.com) BillerudKorsnäs and Grow launched The Paper Bottle Project to introduce a bio-based paper bottle alternative to wasteful plastic bottles.
The eco paper bottles are made from virgin pulp derived…
(TrendHunter.com) The smartphone has become the essential piece of technology for users of all kinds who look to the device to help them stay connected and capture memories, so the Moment anamorphic lens has been…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Some brands pulled ads from Fox News host Laura Ingraham’s show, saying she crossed a line by mocking a teenage survivor of the school shooting in Parkland, Florida. Johnson & Johnson, Nutrish, Wayfair and TripAdvisor are among the companies to say they have halted ads, as Ad Age’s Adrianne Pasquarelli reports. The host had tweeted that high school student David Hogg “whined” about not getting into a few colleges he applied to. Hogg, who has become a prominent voice on gun control, rallied his 648,000 Twitter followers to contact Ingraham’s advertisers, and they did.
TripAdvisor says that while it supports a free exchange of ideas, Ingraham’s comment “crossed the line of decency,” as Pasquarelli writes. Wayfair says it also supports dialogue and debate, but “the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values.” Ingraham tweeted an apology, “in the spirit of Holy Week.” Hogg says he’s not buying it. “She only apologized after we went after her advertisers,” he says, as quoted by The New York Times. “It kind of speaks for itself.”
‘Thrown under the bus’
Print
Miyabi
The “Beauty of Sharpness” saga of the Miyabi knives is back with a new campaign signed Herezie Group.
SUJIHIKI, SANTOKU and SHOTOH are the names of the 3 high performance knives that Miyabi has chosen for its new campaign “Jewels”.
This time, to celebrate “the beauty of sharpness”, the legendary precision of the Miyabi blades has been applied on salmon, cheese and cucumber to create unique and incredible shapes of real jewels of food.
The Beauty Of Sharpness
Advertising Agency:Herezie Group, Paris, France
Creative Director:Baptiste Clinet
Art Directors:Sonia Presne, Thomas Vogt
Photographer:Antoine Magnien
Art Buyer:Johanna Warlus
Print Producer:Emmanuelle Sannier
Agent:Anne Lecerf
Marketing Director:Nathalie Chanbert
PDG:Andrea Stillacci
In the first “This Is SportsCenter” ad to be produced since ESPN parted ways with longstanding creative agency Wieden & Kennedy, the network swings for the fences with a little help from Yankees slugger Aaron Judge.
Produced by the in-house unit ESPN CreativeWorks, the 30-second “Home Run Trot” spot features Judge as he indulges in a rather singular form of extremely low-impact cardio. In keeping with the traditional “This Is SportsCenter” format, the 2017 American League Rookie of the Year shot the new promo in ESPN’s Bristol, Conn., headquarters, where he shared the frame with Scott Van Pelt, the host of the late-night edition of “SportsCenter,” and daytime anchor Elle Duncan.
The new spot debuted during the Wednesday night/Thursday morning midnight “SportsCenter” telecast, which followed the network’s coverage of a Celtics-Jazz matchup. Van Pelt’s show is a respectable platform from which to launch the Aaron Judge promo; per Nielsen, episodes that have lead out of March basketball are delivering an average audience of 878,750 viewers and a 0.5 rating in the adults 18-to-49 demo.
An immodest proposition: If we’re going to keep talking about Stormy Danielsand it certainly seems like another stiletto will drop at some pointwe should try to better understand why her branding and brand messaging have been so successful.
Daniels, whose offstage name is Stephanie Clifford, seems well on her way to becoming to Donald Trump what Monica Lewinsky was to Bill Clintonan indelible part of the narrative surrounding his administration. A lot of that has to do with the masterly media and marketing game she’s been playing, pivoting from niche entertainer to unlikely global household name in a sort of product launch (or product relaunch) of blockbuster proportions.
Here’s how she’s been doing it:
Mr. Trump and Mr. Pecker have long enjoyed a mutually beneficial relationship, and the tabloid mogul has showcased his access to the president.
A dinner at the White House helped David J. Pecker, whose company owns The National Enquirer, showcase his connections as he sought Saudi cash to buy Time magazine.
Como o experimento antiético da Cambridge Analytica impacta o futuro da rede social e o nosso comportamento como usuários
O post Braincast 264 – Facebook está sendo justo com a gente? apareceu primeiro em B9.
The network realized it was leaving some viewers behind — and put into effect a plan that brought back a working-class sitcom.
Twitter kept seeing tweets that directed users to specific times during live and replayed videos, so the social network responded with a new feature to make those tweets unnecessary. Skip ahead to 3:50 to see the moment Snow Geese take flight w/ Mount Baker in background. https://t.co/bL6EQekHYn #Periscope #pnw #birds #Snohomish #WA #nature — Mark…
The “Beauty of Sharpness” saga of the Miyabi knives is back with a new campaign signed Herezie Group.
SUJIHIKI, SANTOKU and SHOTOH are the names of the 3 high performance knives that Miyabi has chosen for its new campaign “Jewels”.
This time, to celebrate “the beauty of sharpness”, the legendary precision of the Miyabi blades has been applied on salmon, cheese and cucumber to create unique and incredible shapes of real jewels of food.
The “Beauty of Sharpness” saga of the Miyabi knives is back with a new campaign signed Herezie Group.
SUJIHIKI, SANTOKU and SHOTOH are the names of the 3 high performance knives that Miyabi has chosen for its new campaign “Jewels”.
This time, to celebrate “the beauty of sharpness”, the legendary precision of the Miyabi blades has been applied on salmon, cheese and cucumber to create unique and incredible shapes of real jewels of food.
The “Beauty of Sharpness” saga of the Miyabi knives is back with a new campaign signed Herezie Group.
SUJIHIKI, SANTOKU and SHOTOH are the names of the 3 high performance knives that Miyabi has chosen for its new campaign “Jewels”.
This time, to celebrate “the beauty of sharpness”, the legendary precision of the Miyabi blades has been applied on salmon, cheese and cucumber to create unique and incredible shapes of real jewels of food.
All ads in Instagram Stories are going full-screen. The Facebook-owned photo- and video-sharing network announced Thursday that when brands upload a photo or video (under 15 seconds) within its feed aspect ratios, it will automatically provide full-screen support for that photo or video within Instagram Stories. Instagram said its pixel-matching technology will automatically select a…
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