Allbirds, the comfortable shoe that people can’t stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some…
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irvine, Texas, personal-care products giant, whose brands include Kleenex and Huggies, has long worked with several WPP agencies, including Ogilvy and JWT. The review now forces the world’s…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Ally Bank tells the story of a guy named Michael who has been saving up to launch a youth football league for inner city kids (the bank ends up surprising him by making a donation toward the league). A Chevrolet ad focuses on first-time Chevy owners. And BMW says that “Sometimes you have to unfollow your old dreams to chase new ones.”
More and more people in the ad industry are paying attention to the gender gap among ad directors, particularly through the Free the Bid organization (“A pledge to give women directors a voice in advertising”). Now, as Oscar night approaches, Time magazine examines how women “are redirecting Hollywood” with a cover story, “How Greta Gerwig Is Leading by Example,” starring the director of multiple Oscar-nominee “Lady Bird.” Time’s Eliza Berman puts Gerwig’s acclaimed drama in context:
The film has been nominated for five Oscars, including Best Director. This shouldn’t be any more noteworthy than another film’s success, but it iswomen behind the camera rarely get mainstream recognition for their work. The nod makes Gerwig just the fifth woman nominated for directing in 90 years of Academy Awardsand the first female nominee since Kathryn Bigelow became the only woman to win, for The Hurt Locker in 2010. … Gerwig has at once become her own success story and a symbol of the future of storytellingof the not-so-radical notion that we may, perhaps even soon, get to stop qualifying director with female.
Keep reading Berman’s piece here.
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you’re part of a group chat consisting of only your family members, you may wish to name the conversation “Family.” Our guide will show you how this feature works. Note: These screenshots were captured in the Messenger application on…
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of women in leadership roles. Charlotte Cochrane, managing partner of digital, and Cindy Kim and Sarah Robertson, both managing partners of brand strategy, have been…
In a post headlined “Report: We Don’t Make Any Money If You Don’t Click The Fucking Link,” The Onion this morning published what may be the definitive explanation of the economics of online publishing, particularly as it relates to social media. The unbylined post from “America’s Finest News Source” begins,
Informing readers that it was one of the sole means for a digital publication to generate revenue, a report released Thursday indicated that The Onion doesn’t make any money if you don’t click the fucking link. “According to our findings, The Onion doesn’t receive a single goddamn cent unless you dipshits out there on social media move your cursor over to the link and visit the goddamn website,” the report read in part …
I could quote more from the post, but you should really read it in full (it’s not long at all). You can do that by clicking on this fucking link.
Weight Watchers is partnering with American music artist DJ Khaled to tour the US with a food truck to encourage people to have healthier habits while on the go.
Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, Chief Brand Officer Marc Pritchard said in a speech to the Association of National Advertisers Media Conference in Orlando on Thursday.
Pritchard also outlined how his company will bring more media agency work in house and reunite creative and media sides of agencies.
The biggest change with digital players may be attitude. Pritchard recounted a recent meeting with YouTube CEO Susan Wojcicki on what her platform is doing to shape up on accountability issues. “She shared her realization that YouTube had outgrown its infrastructure, similar to when a small city grows into a big metropolis,” Pritchard said. “She realized the impact YouTube has on popular culture, leading to a genuine commitment to be on the ‘right side of history’ in making YouTube a positive force.”
Rachel Morrison, the cinematographer behind Dee Rees’ movie Mudbound, is up for Best Cinematography at this Sunday’s 90th Academy Awards–the first woman ever nominated in that category. Samsung’s lovely Oscars spot winks at that history-making moment, with a winsome shot of Rees and Morrison eating popcorn in a theater, in a 60-second spot directed by…
The critics of Google’s effort to promote workforce diversity now include one of its own former recruiters, who claims in a lawsuit he was fired because he didn’t toe the line on rejecting white and Asian male job candidates.
The Alphabet unit had “irrefutable policies, memorialized in writing and consistently implemented in practice, of systematically discriminating in favor job applicants who are Hispanic, African American, or female, and against Caucasian and Asian men,” according to the complaint filed in state court in Redwood City, California.
Arne Wilberg, who worked at Google and its YouTube unit for about nine years both as a contractor and an employee, claims he was terminated in retaliation for complaining to human resources about the company’s hiring practices. Wilberg also alleged that late last year, management deleted emails and other digital records of diversity requirements.
Fresh off its flagship Galaxy S9 smartphone reveal, Samsung will challenge America’s youngest generation Gen Z to “Do What You Can’t.” During the Oscars, the company will debut its latest ad, which highlights a slew of relative unknowns with the potential of eventually becoming household names.
The spot features people like Rachel Morrison, who might not be widely known today, but surely has a chance to catapult to notoriety come Sunday — Morrison is the first woman ever to receive a nomination for an Oscar in cinematography.
The 60-second spot was created by Wieden & Kennedy Portland and opens with two bored Gen Z girls sitting on their bed, telling each other that they “should make something.” The video then follows with a diverse group who challenge the duo to think different.
Nescafé Smoovlatté foi pensado para atender às necessidades dos jovens que estão em transição
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Um guia rápido para você acompanhar os grandes temas do festival
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“The Walking Dead” pode não estar em seu melhor momento – à bem da verdade, está em seu pior – mas isso não quer dizer que ele tenha deixado de atrair uma boa quantidade de espectadores aos televisores semanalmente. Tanto que grandes marcas e agências ainda estão interessadas em criar peças voltadas especialmente ao público …
> LEIA MAIS: Celebrando o retorno de “The Walking Dead”, Listerine limpa os dentes de zumbi
A young woman seeks answers to her sexual orientation online, where the endless quizzes she takes deliver whatever label she wants.
In his monologue last night, CBS “Late Show” host Stephen Colbert bid a not-fond farewell to White House Communications Director Hope Hicks, who announced yesterday that she’ll be leaving the Trump Administration. But first he dissected her reported admission to the House Intelligence Committee that her job required her to tell white lies for the president. (See The New York Times story about her testimony, which is shown in the “Late Show” segment above, here.) Colbert’s response to that admission: “Well, duh. Telling lies to white people is what got Trump elected.”
Keep watching the segment to see how Colbert imagines a training session for Hicks’ “replacement liar” will go.
Nest taps into the hot-button topic of how men treat women in this unusual ad for its Hello video doorbell. It’s prom night in suburbia, and as two teen couples head to the big event, the father of one dude calls his son back toward the house for some last-minute words of advice. “I want…
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg’s Grabarz & Partner capture…
Remember learning that “there’s no such thing as a Magic Bullet”? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of thumb in favor of the big data promise: Big data will “know” consumers for you and target them on a seemingly…
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