(TrendHunter.com) Fashion label C2H4 released a line of edgy pieces for its Spring/Summer 2018 second drop entitled the ZERO GRAVITY collection. The concept that the brand embraced when crafting this series explores…
Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home. Beginning today, the site’s new podcast will appear at 5 p.m. every weekday. Over 20 minutes, host Brian McCullough (from The Internet History podcast) will summarize the day’s top tech news…
The art world superstars of decades past were much like today’s top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never received as children. Or so we hear. However true that stereotype may or may not be, three top creatives put it to great use in the…
NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it’s already time to focus on the company’s third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to. And NBCU’s ad sales team, which just brought home more than $1.4 billion in…
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to…
The film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists and their no holds barred bicycling behavior. If a bicycle can outsmart this city, it can outsmart any city.
Love it or leave it yeast-derived food spread brand from the land down under Vegemite ended a relationship with JWT dating back over seven decades.
JWT served as the brand’s creative agency for 74 years and launched its long-running “Happy Little Vegemites” campaign.
Yesterday, Bega Foods tapped Melbourne-based agency Thinkerbell to handle the account, after acquiring Vegemite from Monedelez Foods last year. Oddly enough, it had been some 90 years since Vegemite was owned by an Australian company.
“Through recognising the strength in our Australian heritage and our need to focus on the future to continue positive momentum, we felt the time was right to refresh our creative agency,” Bega Foods marketing director Ben Hill said in a statement. “Thinkerbell – a new cutting-edge Australian agency – represent everything that we want our brands to deliver. With a new team and new outlook, we are thrilled to be working closely with Thinkerbell to instill the Vegemite and Bega brands further into the Australian psyche.”
Thinkerbell was founded by Cummins & Partners vets Adam Ferrier, Ben Couzens and Jim Ingram last year.
“We feel a great responsibility and are thrilled to be at the helm of the creative execution to drive the future success of brands such as Bega and Vegemite, two of Australia’s most loved and iconic brands,” Ferrier said in a statement.
“Our approach and differentiation is that we focus on bringing science and
creativity together. We will use this combination to spearhead the development of a new creative platform that will help both Vegemite and Bega Peanut Butter continue to grow into new markets locally and abroad,” added managing partner Maggie Read.
With SXSW about to kick off, it’s a good time to be thinking about the technologies poised to transform how we live and work. Voice platforms brought to us by Amazon’s Alexa, Google Home, Apple’s Siri, Microsoft’s Cortana and Samsung’s Bixby are all vying to change how we interact with technology, and the “voice wars”…
There’s plenty of talk in storytelling about the “hero’s journey,” but frankly, a story is only ever as strong as its villain. It’s the figure that encapsulates the hero’s ultimate conflict, the darkness that must be eclipsed to ensure success. A great video game is no exception to this rule. How do you get people…
The 90th Academy Awards took home an award of its own: most interactions across Facebook, Twitter and Instagram, according to the Nielsen Social Content Ratings for the week of Feb. 26. The Oscars on ABC tallied 22.981 million interactions across the social network, blowing away the competition. World Wrestling Entertainment fare on USA Network grabbed…
TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women’s Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie Martin and Thom Tuck. The tongue-in-cheek “Gender Inequality: A How-To Guide” shares “quick and easy tips for creating imbalance in the workplace,” beginning with Tuck…
I’ve been dismissive of virtual reality and its potential for brands. You may have dismissed it, too. It’s hard to imagine popular adoption anytime soon. VR has looked like the emperor’s newest clothes, the latest marketing fad. But I’ve had a change of heart, and I hope you will join me. The visionary chairperson of…
Bumble, a social network company best known for a dating app where women make the first move, will place its logo on the uniform of the Los Angeles Clippers basketball team.
Bumble will pay about $20 million over three years, according to a person familiar with the deal who asked not to be identified because the terms are private. It’s part of a broader agreement between the company and Steve Ballmer’s NBA franchise.
Bumble founder Whitney Wolfe Herd said she was drawn to the NBA’s global footprint and, more importantly, the team’s commitment to gender diversity. The Clippers have the largest female leadership team in the NBA under President of Business Operations Gillian Zucker. This is the first year the league has allowed ads on players’ uniforms, and so far teams have sold sponsorships from around $5 million to $20 million a year.
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