Feb
09
WWF: Frog
Posted in: Uncategorized
The Great Canadian Shoreline Cleanup is a national conservation initiative of WWF Canada and the Vancouver Aquarium. It asks Canadians to take action and pick up trash anywhere water meets land.
Feb
09
WWF: Murre
Posted in: Uncategorized
The Great Canadian Shoreline Cleanup is a national conservation initiative of WWF Canada and the Vancouver Aquarium. It asks Canadians to take action and pick up trash anywhere water meets land.
Feb
09
Mirror to create single ad sales team after Express deal
Posted in: UncategorizedTrinity Mirror and Northern & Shell’s titles will merge their ad sales teams in a single unit as well as pooling some editorial resources as part of a drive to save £20m a year.
Feb
09
Mars' Perfect Fit launches chatbot for tailored petcare advice
Posted in: UncategorizedMars’ petcare brand, Perfect Fit and agency Freuds has built a chatbot aimed at providing customised petcare advice.
Feb
09
Friday Morning Stir
Posted in: Uncategorized-Sid Lee rings in “Payback Season” with a new campaign for H&R Block Canada (video above).
-Hyatt launched a global creative review for all 12 of its brands.
-TBWA Worldwide CEO Troy Ruhanen says “It’s Time to Stop Devaluing Creativity.”
-YouTube suspended ads on Logan Paul‘s channels, citing his “recent pattern of behavior.”
-The Drum explains “How Bud Light pulled off giving free beer to thousands of Philadelphia Eagles fans.”
-Adam&eveDDB launched “Here’s to Love” as the next spot in its “We Are Family” campaign for McCain’s.
-Dunkin’ Donuts CMO Tony Weisman says “We took our coffee message for granted.”
Feb
09
Virtual Lindsey Vonn Hits Slopes in Discovery's Own Olympics Push
Posted in: Uncategorized
Vying for a second Olympic gold on the slopes of South Korea, U.S. downhill skier Lindsey Vonn freezes mid-run.
Six-time medalist Bode Miller walks up to her crouched torso, pointing out the technical secrets of one of the fastest women on skis.
Such visual trickery in an augmented-reality TV studio is one of the tools that Discovery Communications is betting on to keep European fans glued to the Pyeongchang Olympics starting Friday. The games represent a moment of truth for the Maryland-based media company, a key holding of billionaire John Malone, as it seeks to make good on its $1.4 billion investment in the world’s foremost sporting event.
Feb
09
With Facebook’s News Feed Changes, Canvas Ads Take Center Stage
Posted in: UncategorizedWith the announcement of the recent Facebook News Feed changes, which place emphasis on content from individual users over posts from brands, one thing is clear: Brands will not have as much organic reach as they once did. Brands will be looking for ways to stand out and reach consumers who aren’t already “fans” that…
Feb
09
Apple’s Sad, Sweet Short Film About a Mother’s Love Goes Viral in China
Posted in: UncategorizedFor Apple in China, there is plenty riding on the iPhone X. The U.S. tech giant has lost share in the world’s largest smartphone market in recent years, as aggressive Chinese rivals like Huawei have made inroads. The iPhone X launched in China in November, and while some early data looks positive for Apple, the…
Feb
09
Netflix mostra quais séries foram as primeiras a serem maratonadas pelos usuários
Posted in: Uncategorized
90% dos assinantes da plataforma de streaming já maratonaram pelo menos um seriado na vida
> LEIA MAIS: Netflix mostra quais séries foram as primeiras a serem maratonadas pelos usuários
Feb
09
Facebook está testando um botão para reprovar comentários
Posted in: Uncategorized
Não é o tão desejado “dislike”, mas já ajuda
> LEIA MAIS: Facebook está testando um botão para reprovar comentários
Feb
09
Bits: Farhad’s Week in Tech: HomePod Whiffs, but Elon Musk Does Not
Posted in: UncategorizedIn this week’s tech newsletter, a look at Apple’s new smart speaker, the Waymo vs. Uber trial and a billionaire’s rocket (plus his cherry red convertible).
Feb
09
Lotame Purges Its Data Exchange After Identifying 400 Million User Profiles as Bots
Posted in: UncategorizedLotame, one of the world’s largest exchanges for digital third-party data, announced on Friday that it has purged 10 percent of its over 4 billion profiles after identifying them as bots or otherwise fraudulent accounts. Lotame CEO Andy Monfried estimated that 40 percent of all web traffic is fictional. The industry, he said, is facing…
Feb
09
Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges
Posted in: UncategorizedIn its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so successfully promoted positive body image in the past, it must have come as a shock…
Feb
09
What You Need to Start Doing Now to Be Ready for GDPR
Posted in: UncategorizedeMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means–accounting for 83.6 percent of U.S. digital display ad dollars. Despite those numbers, programmatic advertising has been under attack for…
Feb
09
What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics
Posted in: Uncategorized
Feb
09
Hyatt Launches Global Creative Review and Eliminates Chief Marketing Officer Role
Posted in: UncategorizedThe Hyatt hotel chain has parted with its creative agency of record MullenLowe and launched a global review for all 12 of its brands around the world, sources confirmed to Adweek. This news follows last month’s announcement that Hyatt would eliminate the global chief marketing officer role as part of an effort to “accelerate growth”…
Feb
09
Supplements brand Healthspan's pop-up aims to get people fit for their wedding
Posted in: UncategorizedHealthspan, the vitamins and supplements brand, has set up a health and fitness space to help get people ready for their upcoming nuptials.
Feb
09
NBCUniversal’s Total Audience Delivery Metric Makes Its Olympics Advertiser Guarantee Debut
Posted in: UncategorizedDuring the next two weeks, big names like Lindsey Vonn, Mikaela Shiffrin, Nathan Chen and Chloe Kim will dominate NBC’s Olympics coverage. But the Games’ advertisers will be focused on a different moniker: TAD. That’s short for Total Audience Delivery, the metric that NBCUniversal is now using in its ratings guarantees to Olympics advertisers. TAD…
Feb
09
To Sheep or Not to Sheep: Serta Debuts First Work from Leo Burnett
Posted in: Uncategorized
The sheep are baaaaaaaack in Serta’s new campaign, the first marketing work from the Hoffman Estates, Illinois-based mattress brand’s new lead creative agency Leo Burnett.
In an era of challenger brands, such as growing bed-in-a-box players Casper and Tuft and Needle, the heritage bed company is seeking to differentiate itself and re-energize with consumers.
In a new spot, Serta highlights the fictional Rick Blomquist of De Pere, Wisconsin and his comfortable life. Every day, Rick eats his comfortable breakfast in his comfortable, ranch-style home, and travels to his comfortable job in his comfortable shoes. Then, when he tries out a Serta mattress, surrounded by snuggly sheep, Rick realizes his life is only “sorta comfortable.” “I’ve been living a lie,” he mutters before a voiceover proclaims, “Not just sorta comfortable, Serta comfortable.”
Feb
09
EE seeks to grow 'MiFi' brand with superfast antenna for rural consumers
Posted in: UncategorizedEE has launched a 4G antenna that domestic customers can install at their homes, giving people who live in rural areas superfast internet access – a move designed to grow the brand’s share of the home broadband market.
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