Samsung: Over the Horizon

In the social network appeared the film “Over the horizon” dedicated to a blind photographer from Russia who took part in the Olympic torch relay in Korea.

Despite the massive expulsion of Russian athletes at the 2018 Olympic Games, we already have a participant who will represent our country. A blind photographer from Yekaterinburg, Alexander Zhuravlev, was invited to South Korea, he was honored to bring the Olympic flame and introduce Russia as a torchbearer.

Video of Over the Horizon. Olympic flame

Gorton’s Seafood: Trusted by Those Who Know

Video of Trusted By Those Who Know

Depois de “The Cloverfield Paradox”, Netflix adquire outra ficção-científica engavetada por estúdio

A Netflix segue demonstrando uma atenção especial ao gênero da ficção-científica. Depois de anunciar “Mudo” e lançar “Altered Carbon” e “The Cloverfield Paradox” nos últimos dias, o canal de streaming comprou agora os direitos de distribuição de “Extinction”, filme de invasão alienígena protagonizado por Michael Peña, Mike Colter e Lizzy Caplan que até então estava …

> LEIA MAIS: Depois de “The Cloverfield Paradox”, Netflix adquire outra ficção-científica engavetada por estúdio

Com Chadwick Boseman na capa, revista Time destaca como “Pantera Negra” é um marco para a representação negra na mídia

Aprovação em massa do filme já é considerada um marco cultural

> LEIA MAIS: Com Chadwick Boseman na capa, revista Time destaca como “Pantera Negra” é um marco para a representação negra na mídia

Fila lança coleção inspirada em “Poke?mon” com Pikachu, Bulbassauro, Charmander e mais

Por enquanto, modelos são exclusividade da Coréia do Sul

> LEIA MAIS: Fila lança coleção inspirada em “Poke?mon” com Pikachu, Bulbassauro, Charmander e mais

Querendo recuperar o mercado chinês, Apple lança o curta “Three Minutes”

Embora a venda de seus produtos continue gerando altas margens de lucro à empresa, a Apple em tempos recentes perdeu espaço na China, graças a empresas nacionais como a Huawei que aos poucos foram tomando conta do que é hoje um dos principais mercados de celular no mundo. A chegada do iPhone X deve ajudar …

> LEIA MAIS: Querendo recuperar o mercado chinês, Apple lança o curta “Three Minutes”

Figliulo&Partners Expands Senior Leadership Team With 2 New Hires

Figliulo&Partners (F&P) has expanded its senior leadership team with the hires of Natalie Troubh as executive director of client service and Henry Monsell as executive director of strategy.

In the newly-created executive director of client service role, Troubh will be tasked with leading, developing and managing client relationships across the agency’s roster, including CNN, Vanity Fair Napkins and Seabourn Cruise Lines, while reporting to F&P president and partner Judith Carr-Rodriguez.

“F&P exists to bring brands and consumers closer together, and Natalie’s background at Badger & Winters contributes significant expertise and invaluable insights as we continue to grow” Carr-Rodriguez said in a statement. “F&P is a very special place because we challenge each other every day to reimagine what an agency could be – welcoming talented people from diverse backgrounds is a large part of this.”

Troubh arrives at Figliulo&Partners from Badgers&Winters, where she served as managing director for over three and a half years, overseeing accounts such as P&G, LVMH, Metlife, Peloton and Avon. Prior to joining Badgers&Winters in 2014, she spent over four years with Saatchi & Saatchi, serving as director of operations, brand agency leader and then regional account director. Before joining Saatchi & Saatchi she spent nearly three years as a group account director at Droga5, working with clients including Adidas, Puma, Activision, Coca-Cola, Unilver and Tracfone.

Monsell will lead strategy and planning across the agency’s client roster, while reporting to F&P partner and chief strategy officer Caroline Krediet.

He arrives from Cristiano Ronaldo‘s off-field brand CR7, where he spent a little over a year serving as global marketing director. Before going client-side he spent over four and a half years with Y&R New York, serving as strategy director and then director of business development, North America. That followed around two years with Iris Worldwide as senior account manager.

MullenLowe Breaks Up With Hyatt After 2 Years

Is your agency in the market for another hospitality client?

This morning Adweek reported that MullenLowe has ended its relationship with Hyatt after approximately two years due to “creative and financial differences.”

It’s the most recent in a series of changes at the hotel company, which announced approximately three weeks ago that it would be eliminating the global CMO and global head of capital strategy, franchising and select service positions on its executive board in favor of a single chief commercial officer who will oversee various operations including global marketing.

According to at least three sources familiar with the business, Hyatt has launched a global creative review seeking one agency to promote all 12 of its brands.

We unfortunately don’t have much information about the RFP so far in terms of competitors or specifics, but it does appear to be creative only, unlike the 2016 review that saw the client consolidate global creative with MullenLowe and assign its PR and social media business to other shops.

Kantar Media has Hyatt spending $35 million in 2016 and more than $20 million last year, and we hear almost all of that paid media was in the U.S. market. But the client has not launched any major campaigns since last February, and others tell us the number may be closer to $10 million.

All of the involved parties declined to comment on the record. Good luck.

LLBean Ends Its Famous Unlimited-Return Policy


Uh-oh. Customers who wear LLBean boots for decades and then return them for a brand-new pair, no questions asked, or who mine yard sales for used items that they can return for full-refunds are now out of luck. LLBean is taking a stand and clamping down on its return policy.

On Friday morning, the 106-year-old retailer’s Executive Chairman Shawn O. Gorman sent a letter to customers noting an updated policy.

“Increasingly, a small, but growing number of customers has been interpreting our guarantee well beyond its original intent,” the letter read, noting a common misconception that LLBean’s guaranteed return policy is a “lifetime product replacement program.”

Continue reading at AdAge.com

Turner Parts Ways With Data and Native Ad Exec Michael Strober


A key Turner executive in its data and native advertising unit, Michael Strober, is leaving the company, a spokeswoman confirmed on Friday.

Strober had been executive VP of client strategy and ad innovation as well as the co-head of Turner Ignite, a content and data division designed to come up with new advertising capabilities. He has also been an integral member of OpenAP, the consortium developed by Turner, Fox and Viacom last year to help standardize audience buying on TV that goes beyond traditional, basic demographics.

Strober could not be immediately reached on Friday.

Continue reading at AdAge.com

Q&A: The 3 Main Traits of Viral Videos, According to YouTube’s Kevin Allocca

If aliens wanted to understand us, YouTube Head of Culture & Trends Kevin Allocca would give them YouTube, he writes in his new book, Videocracy. YouTube shapes our culture. We use the platform to express ourselves, to be entertained and oftentimes to learn. Like any social media platform, while YouTube is often a force for…

New Business Revenue Fell for Creative Agencies in 2017 as Marketers Focused on Flexibility

There were fewer new business opportunities for creative agencies in 2017, as clients continued a move toward in-house work and project assignments. New business revenue dropped 10 percent last year compared with 2016 and year-over-year revenue decreased 16.9 percent, according to a new report from international consultancy R3, which tracked 7,400 new business wins across…

Omnicom Built Its Own Private Marketplace for Location-Based Mobile Ads

Marketers often talk about the promise of location-based mobile advertising as the ability to target large groups of people with specific messages based on where they are. The problem with this scenario is that location-based tech companies focus on scale for both collecting data and buying programmatic ad inventory that’s often filled with fraud. That’s…

Facebook Is Continuing to Back Groups, With Funding and Features

Facebook continued its focus on groups with two announcements at its Facebook Communities Summit Europe in London Friday. The social network introduced the Facebook Community Leadership Program and said it will “commit tens of millions of dollars” to the initiative, aimed at investing in “people building communities.” Head of groups and community Jennifer Dulski and…

Gaming

Gaming

Question yourself is an awareness campaign made to grasp attention over technology addiction and misuse “social media and gaming.” The main concept of campaign is to reach the youth and tell them what can happen due to the misuse of technology socially and personally, also one of other reasons to launch the campaign is the lack of awareness solution about the danger of misuse of technology.

Facebook

Facebook

Question yourself is an awareness campaign made to grasp attention over technology addiction and misuse “social media and gaming.” The main concept of campaign is to reach the youth and tell them what can happen due to the misuse of technology socially and personally, also one of other reasons to launch the campaign is the lack of awareness solution about the danger of misuse of technology.

Instagram

Instagram

Question yourself is an awareness campaign made to grasp attention over technology addiction and misuse “social media and gaming.” The main concept of campaign is to reach the youth and tell them what can happen due to the misuse of technology socially and personally, also one of other reasons to launch the campaign is the lack of awareness solution about the danger of misuse of technology.

Twitter

Twitter

Question yourself is an awareness campaign made to grasp attention over technology addiction and misuse “social media and gaming.” The main concept of campaign is to reach the youth and tell them what can happen due to the misuse of technology socially and personally, also one of other reasons to launch the campaign is the lack of awareness solution about the danger of misuse of technology.

Toyota: Start Your Impossible – Chris Vos

Video of Start Your Impossible I Chris Vos | Eng subs

Toyota: Start Your Impossible – Ireen Wüst

Video of Start Your Impossible I Ireen Wüst | Eng subs