(TrendHunter.com) Luxury brand Louis Vuitton drew inspiration from the past and future when crafting the Archlight sneakers. The shoes take an influence from 90s basketball aesthetics merged with futuristic sci-fi…
Google kicked its Accelerated Mobile Pages initiative up a notch and took its seat at the Stories table with today’s announcement of the launch of AMP Stories. In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics. AMP stories were also developed with load speed…
In an effort to eliminate a portion of the 300 million tons of plastic produced globally each year, Minute Maid has developed the “GR Bottle.” Utilizing ground breaking sugar-plastic technology, this bio-degradable container has more to it than meets the eye.
Studies show that certain BP’s require years of exposure to high temperatures to successfully break down. By implementing sugar-plastic into select products, Minute Maid provides the opportunity for re-using each bottle in a unique and surprising way. Turning the GR Bottle upside down and dropping the seed embedded cap into the bottom of the container, consumers can plant everything into the ground and watch as nature take it’s course.
Within 3 weeks of the GR Bottle dissolving, the seeds benefit from the sugar surrounding them and blossom into healthy, budding plants.
Hearst UK, the publisher of Cosmopolitan, Elle and Women’s Health, has acquired women’s fitness event Be:Fit, luxury watch fair Salon QP and QP Magazine from Telegraph Media Group.
(TrendHunter.com) Valentine’s Day pop-ups can range from sweet to goofy to seductive. This year, Paper Work NYC is hovering the line between casual and provocative with its romantically-themed pop-up, titled &#…
A recent CNBC article pointed out that Facebook “now offering some mobile app users a wireless-networking app without first disclosing that it’s owned by Facebook, or that it collects
If you were to construct a word cloud around all the coverage of Carl Icahn over the years, chances are “angry” would rival “billionaire” and “activist investor” among the terms most associated with him.
For financial journalists, the recurring question surrounding Icahnthe Ur-“corporate raider” who made his name in the ’80s with a hostile takeover of the airline TWA (R.I.P.) and was a short-lived Trump adviseris not so much “Is Carl Icahn angry?” but “What is Carl Icahn angry about today?”
The answer to that question at the moment: the proposed Xerox-Fuji deal. Icahn’s joined in his displeasure by fellow rich guy Darwin Deason; in a joint “Open Letter to Xerox Shareholders” published Monday at carlicahn.com, the men, who call themselves “Xerox’s two largest individual shareholders,” lay into Fuji’s proposed plan to swallow the iconic American technology company whole. Their statement begins,
Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it’s going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and potentially more data. Snapchat expanded its Marketing API program today so that any tech vendor, agency…
Daimler named Publicis as its new global agency network and digital agency partner for Mercedes-Benz, following a six-month review process conducted by Daimler’s internal team and global management consultancy The Observatory International. Arthur Sadoun announced the news today, referring to it as “the biggest pitch in the industry over the past 18 months, and one…
As we begin the unabashedly corrupt multinational spectacle that is the 2018 Winter Olympics, Arby’s chimes in to say that meat, not athletic competition, is the uniting principle of mankind. In the kind of hubris we don’t often see outside of the Super Bowl, Arby’s built its “Common Ground” spot around a Kumbaya-style jingle about…
TV networks continue to clean house this week. Turner laid off some 30 people in its ad sales division on Tuesday, according to a person familiar with the situation.
The layoffs affect all levels of Turner’s ad sales unit.
On Friday, a Turner spokesperson had confirmed Michael Strober, who served as executive VP of client strategy and ad innovation as well as the co-head of Turner Ignite, was departing from the company. He has also been an integral member of OpenAP, the consortium developed by Turner, Fox and Viacom last year to help standardize audience buying on TV that goes beyond traditional, basic demographics.
Right about now, millions of Americans (mostly men, all procrastinators) are hastily scanning the web to order flowers or secure a restaurant table, having suddenly realized that Valentine’s Day is tomorrow. Spending for the occasion is up this year, according to data from the National Retail Federation, to $19.6 billion–about as much profit as AT&T…
AT&T is launching a new campaign built around a 60-second anthem ad promising “More for Your Thing,” whether that’s binge-watching Game of Thrones or sports, gaming or enjoying VR experiences on the subway. “Everyone has a thing. That binge-watch over the weekend thing, that back from the dead or robot cowboy thing,” begins the voiceover,…
An ad-tech company owned by 21st Century Fox has hired a former ABC executive as its new president. TrueX–a company that replaces traditional TV spots with interactive ads to boost engagement–has named Pooja Midha to lead the company. Midha comes from Disney ABC Television Network, where she spent five years as svp of digital ad…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Zillow helps a man’s dream of buying the home he grew up in come true. Coca-Cola celebrates Black History Month by juxtaposing landmarks of black historye.g., “Brooklyn, 1947: Baseball shows us courage”with Coke bottles from each of the years it highlights. And a beautiful young couple melodramatically hypes Old Spice with a modified game of Marco Polo that takes place in a mansionand it’s just as surreal as you’d expect.
This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago.
In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.
This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago.
In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.
This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago.
In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.
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