Samsung: Little Punk
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New start-up Truth is one of five media agencies that are set to pitch for the UK government’s £140m ad-buying account.
-Clemenger BBDO Melbourne implores viewers to “Talk To Yourself More” in a new campaign for NAB (video above).
-4A’s is planning to launch an Enlightened Workplace Certification program.
-Agency creatives on both sides of the Atlantic have different takes on #MeToo era Valentine’s Day cards.
-TBWAChiatDay New York explores unhealthy relationships with a #LoveBetter pop-up shop for One Love Foundation.
-Digiday shares stories of ad agency couples. What could possibly go wrong?
-Kayser Roth legwear brand No Nonsense appointed Huge as its agency of record.
-Won’t someone think of male leadership in the #MeToo era?
China’s commercial culture has long been unfriendly to innovation. Hierarchical regimentation reigns. “Reform” is incremental. But the blistering success of Hema, a chain of supermarkets owned by e-commerce behemoth Alibaba Group, proves large Chinese corporations do have the capacity to be revolutionary.
What’s Hema?
There are 25 Hema supermarkets in China, with plans to open dozens more this year, and they’re central to Alibaba’s push for “new retail,” or blending online and offline experiences. They have in-store restaurants so shoppers can select live seafood and eat on the spot. (The Chinese are so obsessed with freshness that there are two words for the concept, one for “crisp” fruits and vegetables and another for fresh-from-the-slaughterhouse meats.) Online shoppers receive free delivery within 30 minutes. The combination of a user-friend app and barcodes on all items provides merchandise information, including sourcing, brand heritage, price points and nutritional value. In a country that’s becoming a wallet-free society, you can purchase with Alipay, the Alibaba-affiliated digital payment system that has over 520 million users.
Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine’s Day gifts for your sweetie-pie. But at the One Love Foundations’s #LoveBetter pop-up shop in New York City, such items aren’t exactly tokens of affection. They’re not even for sale. Rather, the products are designed to start…
Breathing. Everybody does it, but it’s especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves. The :60 starts out slow, as each person gears up for the task at hand–a sprint, a swim, a dead-lift, a…
From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting…
An interviewer surprised me not long ago with the question: “How does ‘brand love’ compare to personal relationships between individuals?” The term ‘brand love’ is not one that I’ve used a lot but I understood the question and for sure there are some obvious similarities. Keith Reinhard Among other things, your close friends know everything…
China’s commercial culture has long been unfriendly to innovation. Hierarchical regimentation reigns. “Reform” is incremental. But the blistering success of Hema, a chain of supermarkets owned by e-commerce behemoth Alibaba Group, proves large Chinese corporations do have the capacity to be revolutionary.
What’s Hema?
There are 25 Hema supermarkets in China, with plans to open dozens more this year, and they’re central to Alibaba’s push for “new retail,” or blending online and offline experiences. They have in-store restaurants so shoppers can select live seafood and eat on the spot. (The Chinese are so obsessed with freshness that there are two words for the concept, one for “crisp” fruits and vegetables and another for fresh-from-the-slaughterhouse meats.) Online shoppers receive free delivery within 30 minutes. The combination of a user-friend app and barcodes on all items provides merchandise information, including sourcing, brand heritage, price points and nutritional value. In a country that’s becoming a wallet-free society, you can purchase with Alipay, the Alibaba-affiliated digital payment system that has over 520 million users.
Snap will begin sharing new analytics with creators around the world, including Snapchatters with Official Stories and additional creators who have cultivated a large audience on Snapchat.
Conheça alguns nomes que podem se tornar referência nos próximos anos
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Nesta semana recebemos Enéias Tavares para lutarmos contra a Deusa em “Ordem Vermelha” de Felipe Castilho. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Cultura Amazon ======== COMENTADO NO EPISÓDIO CdH32 – Exorcismos, Amores e uma dose de Blues Hotsite – Minisérie “A Todo Vapor” Oficina de leitura dramática ======== FALE CONOSCO …
> LEIA MAIS: Caixa de Histórias 123 – Ordem Vermelha
Netflix has turned into the biggest competitor of not only streaming services, but broadcast and cable outlets, many of which have formulated plans to fight back against the streaming giant this year. And while Netflix is contributing to the decline in this season’s linear ratings, it is also simultaneously boosting the ratings of some of…
Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction. Take the millennial segment of 18- to 34-year-olds. At 18, you’re likely starting college; at 23, you’re probably hunting for your first job; at 27, you’re embarking on a career path; and at 32, you’re starting to put roots down, buying…
The sky was blue, the clouds were gone, the sun was out and there they were, seven influencers with five- and six-digit follower counts doing what they do best: capturing awe inspiring content on their phones and cameras for a cruise line campaign. The seven influencers moved deliberately, snapping photos from all angles and at…
21st Century Fox has adopted a “business as usual” approach to its TV dealings until Disney’s $52.4 billion deal to acquire the company passes the regulatory process. But Ryan Murphy, its TV studio’s most prolific producer, didn’t get the memo. Last night, Netflix revealed that it had poached Murphy–Adweek’s reigning TV Creator of the Year–with…
In 2017, IPG reported a net income of $579m (£417.95m), down 4.8% from the previous year’s net income of $608.5 million.