Hasta La Creative!

-Clemenger BBDO Melbourne implores viewers to “Talk To Yourself More” in a new campaign for NAB (video above).

-4A’s is planning to launch an Enlightened Workplace Certification program.

-Agency creatives on both sides of the Atlantic have different takes on #MeToo era Valentine’s Day cards.

-TBWAChiatDay New York explores unhealthy relationships with a #LoveBetter pop-up shop for One Love Foundation.

-Digiday shares stories of ad agency couples. What could possibly go wrong?

-Kayser Roth legwear brand No Nonsense appointed Huge as its agency of record.

-Won’t someone think of male leadership in the #MeToo era?

Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine’s Day gifts for your sweetie-pie. But at the One Love Foundations’s #LoveBetter pop-up shop in New York City, such items aren’t exactly tokens of affection. They’re not even for sale. Rather, the products are designed to start…

From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting…

China’s commercial culture has long been unfriendly to innovation. Hierarchical regimentation reigns. “Reform” is incremental. But the blistering success of Hema, a chain of supermarkets owned by e-commerce behemoth Alibaba Group, proves large Chinese corporations do have the capacity to be revolutionary.

What’s Hema?

There are 25 Hema supermarkets in China, with plans to open dozens more this year, and they’re central to Alibaba’s push for “new retail,” or blending online and offline experiences. They have in-store restaurants so shoppers can select live seafood and eat on the spot. (The Chinese are so obsessed with freshness that there are two words for the concept, one for “crisp” fruits and vegetables and another for fresh-from-the-slaughterhouse meats.) Online shoppers receive free delivery within 30 minutes. The combination of a user-friend app and barcodes on all items provides merchandise information, including sourcing, brand heritage, price points and nutritional value. In a country that’s becoming a wallet-free society, you can purchase with Alipay, the Alibaba-affiliated digital payment system that has over 520 million users.

Continue reading at AdAge.com

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