Rapid change in media and communications is going to transform advertising for the better, not diminish its influence, according to Essence’s co-founder.
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Many start-ups are created, evaluated, managed and, seemingly, scaled, without much brand literacy and a robustly short-term view on marketing.
The benefits are clear and universal, so brands should seize the opportunity to move inclusive design further into the mainstream.
Ben Priest has resigned from his role as group chief creative officer at Adam & Eve/DDB.
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In India, marks are one of the primary parameters of judging a child’s worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let’s remind our children that they are not defined by their grades.
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Aritra Das, Ashis Mridha
Copywriter: Suchetana Ghosh, Madhura Chakravarty
Illustrator: Santanu Mitra
Head Client Servicing: Kusumanjan Banerjee
Account Management: Ankita Chatterjee
The post Supra Press by Monkey Wrench Kolkata appeared first on DesiCreative.
In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising five of the top 10 free apps in the iTunes App Store. But it’s…
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures reluctant to give up on established ideas and solutions, even when they no longer serve the enterprise and its needs. Illustration: Alex…
A Methodist minister, he saw TV and radio programming — soap operas, in particular — as effective tools to teach the world about population control.
Fox Nation will focus primarily on right-leaning commentary and charge viewers a subscription fee.
Clientes do banco ganham 10 vidas para tentar, jogadores comuns ganham 3 vidas
> LEIA MAIS: next, banco digital do Bradesco, cria jogo virtual que dá ingressos do festival Lollapalooza
É recorde que você quer, @?
> LEIA MAIS: “Pantera Negra” é a maior estreia no mês de fevereiro de todos os tempos
Tamborine is a new standup special from Chris Rock that premiered on Valentine’s Day. To get everyone excited about it, Battery created this spot featuring tambourines.
Slow down and eat some breakfast. And move really slow. And take the “fast” out of breakfast. Love it. Also I love Dorset’s packaging. If I ate cereal I’d eat that.
Every three weeks a woman is murdered in Israel by her partner.
“We all experience joy differently. But joy doesn’t care about our differences.”
Audi Sweden created the backseat driver experience for all women who are fed up with men telling them how to drive.
Velocity Frequent Flyer’s CEO, Karl Schuster, is disappointed in you. Seems as if in the days leading up to Valentine’s Day, you bought some very unromantic gifts. Toasters. Kettles. Vacuums.
Saturday and Sunday were the two lowest-rated days for NBC’s Pyeongchang Olympics coverage to date. Sunday’s prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2 million total viewers, per Nielsen live-plus-same-day data and digital data from Adobe Analytics. That’s down 15 percent compared to the NBC Olympics’ total prime time…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: A woman has a total meltdown over a dent in her car’s front bumperuntil she gets an app notification from Esurance within a day of her fender-bender that reads “Your claim has been paid!” NASCAR star Denny Hamlin makes a cameo appearance in a Toyota ad that tells the story of a little boy who dreams of being a race-car driver himself. And in a Winter Olympics-themed ad, eight-time medalist (in short track speed skating) Apolo Ohno wordlessly reveals that he keeps his Hershey’s Gold stash in (of course) his personal trophy room.
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