With 15 years as a vp at McCann Erickson and subsequent stints as creative director for leading brands like Victoria’s Secret, Mike Koulermos can tell you a thing or two about getting a message out into the world. But Koulermos’ latest project has nothing to do with selling cars or soap, liquor or insurance. In…
At some point during the 1970s, my father, Terry Clarke, walked into the pristine conference room of a conservative manufacturing company in New England. The company had long supplied the federal government with precision devices, for which they made a fortune in top-secret contracts. On this particular spring day, my father and his partners were…
After four years away from Madrid Fusión, Quique Dacosta returns with his new culinary philosophy, a philosophy that refers to the very origin of the cuisine, to a typical elaboration of his area made mostly with seafood: salted fish.
Besides knowing them for being part of our diet, we approach them with the respect that the ancestral deserves, but with a curious look and with the intention of always: to evolve. How to treat salting from haute cuisine? How to do something different that goes beyond a method to conserve food?
This revolutionary treatment of salt, cooking, curing and ripening, has been applied in addition to fish and seafood, meat and vegetables.
Opavia is the number one biscuit brand in the Czech Republic in sales. But the Opavia brand was not much recognized as their packages carried a sub-brand name. Our goal was to show that everyone’s favorite biscuits were actually Opavia biscuits by introducing the brand in their packages. During research, we had discovered that people like their cookies so much that they even hide their favorite ones from family members. So we used that insight to brand their communication with the concept: “where do you hide your Opavia?”, and we created the detective character, that goes around the house finding everyone’s Opavia.
Two small problems with that: First, KFC founder Colonel Harland Sanders has been dead since 1980, and he’s recently been (kinda) replaced by a series of look-alike-ish actors who in all likelihood have zero experience with food-service logistics. Second, talking about a live chicken crossing the road to get away from a KFC conjures an unwelcome mental picture of terrified poultry trying to escape its certain dismemberment and death.
Yesterday, @KFC_UKI doubled down on its (still-living, still-ambulatory) chicken-crossing-the-road joke:
And then just a little while ago, as if to emphasize the exact nature of the fried corpses it presents to customers in bucket-shaped coffins, @KFC_UKI tweeted this:
Guess Inc. Chairman Paul Marciano is relinquishing his day-to-day duties at the company in the wake of sexual-harassment accusations by model Kate Upton and other women.
The board and Marciano agreed that he should step away from the business without drawing a salaryuntil the completion of an investigation, the apparel seller said on Tuesday. A special board committee with two independent directors is overseeing the matter.
Marciano stepped down as CEO of Guess in 2015, but he has held sway over the company through his roles as co-founder, chairman and chief creative officer. He has denied the allegations, Guess said.
Depois de ter começado a promover testes de depressão entre uma busca e outra de seus usuários, o Google agora quer ajudar a diagnosticar doenças cardiovasculares na população. E para atingir esta meta, a gigante dos buscadores conta com uma tecnologia desenvolvida especialmente por uma de suas subsidiárias. Em um documento publicado no jornal de …
> LEIA MAIS: IA do Google diagnostica doenças do coração escaneando os seus olhos
Em tempos onde o fake news se dissemina de forma viral pelas redes sociais e ameaça conduzir eventos político-sociais importantes como bem quer, as medidas de informação e combate a essa prática se tornaram muito importantes, sejam elas oficiais ou não. Depois do Facebook anunciar parcerias com o Google e o site Aos Fatos, um …
> LEIA MAIS: Prepara-se para fabricar algumas fake news no game “Bad News”
Projeto está avaliado em U$ 42 milhões e é todo financiado pelo superpoderoso dono da Amazon
> LEIA MAIS: É real: começa a construção do relógio de Jeff Bezos que funcionará por 10 mil anos
U.S. Special Counsel Robert Mueller unveiled the details of an allegedly widespread and coordinated campaign by Russians to influence the U.S. presidential election in favor of Donald Trump, delivering on his initial mandate by the Justice Department.
In an indictment announced Friday in Washington, Mueller describes a years-long, multimillion-dollar conspiracy by hundreds of Russians aimed at criticizing Hillary Clinton and supporting Senator Bernie Sanders and Trump. Mueller charged 13 Russian nationals and three Russian entities and accused them of defrauding the U.S. government by interfering with the political process.
Those involved spent some $1.25 million per month on ad campaigns and measured their efforts much as an ad agency would, according to the indictment. It says the group kept track of metrics like views and comments, and measured engagement.
Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a trend that’s leaving plenty of opportunities for those undaunted by ambiguity and innovation. This…
Snap Inc. detailed Snapchat’s two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy’s library for animated GIF stickers they can add to their Snaps. Snapchat users can access the Giphy library by tapping the sticker icon near the top-right corner of the screen once they’ve taken a photo…
21st Century Fox is sweetening its offer to U.K. regulators reviewing its takeover of Sky, raising the prospect that Walt Disney Co. would guarantee the future of the European broadcaster’s news service.
Rupert Murdoch’s Fox, which is in negotiations with competition authorities over its 11.7 billion pound ($16.4 billion) purchase of Sky, proposed this week a funding guarantee of at least 10 years for Sky News, the U.K.’s first 24-hour news channel. Disney would inherit that commitment with its $52.4 billion purchase of most of Fox’s film and TV assets, including Sky.
The funding proposal is Fox’s latest attempt to win approval for a deal that has been held up by additional scrutiny, after allegations of sexual and racial harassment at Fox News in the U.S. and as a 2011 phone-hacking scandal at Murdoch’s newspapers continued to dog the billionaire media tycoon.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Nationwide serves up a fresh cut of a spot featuring “American Idol” alum Tori Kelly singing its jingle (Nationwide ads starring Kelly first started airing in early January). Jack Link’s, the beef jerky brand, suggests that you rethink your relationship with Sasquatch. And in a Serta ad, a supposed comfort expert named Rick Blomquist has a sudden revelation about the comfort he’s been missing out on.
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