Hasta La Creative!

For their first global campaign, American Tourister features new Brand Ambassador: five-time Ballon D’Or winner Cristiano Ronaldo, a fashion icon whose global adventures will be captured by American Tourister throughout 2018.

The world’s most marketable footballer reflects the bold, vital, colorful and modern spirit of American Tourister. At the heart of American Tourister’s 360 degree marketing campaign for 2018, the spot is a callout for all world travelers to “Bring Back More” from their journeys.

WIZO (Women’s International Zionist Organization), the largest women’s association in Israel, the Families of Murder Victims organization alongside the advertising agency Gitam BBDO aimed to change the law related to domestic violence and targeted influent politicians on Tu B’Av, the Hebrew Valentine’s Day, by sending them flowers, but not regular roses or just colorful bouquets.

The ministers and the Parliament members got dried mourning flowers, taken from the murder victims’ graves, women killed by their partners In a burst of rage, jealousy or temporary insanity.

Tens of women sadly were killed during 2016, and with a relaxed punishment for the perpetrators, the phenomena just got worse over the next year and the number of murdered women by their own spouse continued to increase.

Something had to be done in order to impact the decision-makers in Israel to change a very relaxed law and prevent any more domestic violence deaths.

The campaign was shot and produced in collaboration with some of the murdered women’s children. Although a very emotional and personal journey, they were committed to the cause and believed in its purpose.

In just a few days, the campaign became viral, with thousands of shares and hundreds of thousands of comments to a very heated discussion that started online.

Albertine is a French bookstore in NYC. It offers a huge selection of books in French and English and hosts events with some of the most renowned French authors, philosophers, and directors. It has also one particularity since it’s part of the French cultural services—even though it’s in NY, it’s technically on French soil.

Albertine is a French bookstore in NYC. It offers a huge selection of books in French and English and hosts events with some of the most renowned French authors, philosophers, and directors. It has also one particularity since it’s part of the French cultural services—even though it’s in NY, it’s technically on French soil.