Hasta La Creative!

(TrendHunter.com) Copenhagen-based Architects EFFEKT created the Camp Adventure Park in Naestved Denmark. The observation tower reaches 45 meters off the ground and the designers decided to use a ramp with a slight…

The New York headquarters of FCB recently saw its leadership team shrink by 1/3 with the departure of chief strategy officer Deb Freeman.

Two years ago, the IPG network announced that its new Manhattan C-suite would consist of CEO Karyn Rockwell, Freeman and chief creative officer Ari Halper. The latter two executives joined after spending several years at Grey.

Freeman came in the previous month, and the release cited her work in helping to turn Grey around after several years of disappointing returns.

Initially, word was that she would report to Lee Garfinkel—but he left the agency world the following month. She also worked with London-based global CSO Nigel Jones, who cited her “keen instinct for identifying consumer and cultural trends before they reach the tipping point.”

Today an FCB spokesperson confirmed that Freeman and the agency recently parted ways, indicating that she planned to move out of the New York area and wanted to spend more time with her children.

“We are actively searching for the best strategic leader that fits with our culture and look forward to sharing more when we have news,” the rep continued.

We have reached out to Freeman on social media and will update this post if she responds. According to her LinkedIn page, she is currently working as a brand and communications consultant.

Prior to joining Grey in 2006, Freeman was a freelance consultant partnering with brands like JetBlue, Armani Exchange, Kodak and Razorfish. She previously held positions at KBS and the Sterling Group.

Vox Media is cutting approximately 50 employees–or about 5 percent of its 1,000-person workforce–from several of its sites and offering “role changes” to a dozen others. In a memo to staffers, CEO Jim Bankoff wrote that “industry changes over the past few months” led to the cuts. Bankoff is referring to algorithm changes at sites…

Legacies are often defined by a great name, and you can’t make a name without a certain amount of stability. In a Nascar family, what’s a better metaphor for stability than a trusty tire brand? That’s the logic driving Goodyear’s “Make a Name” campaign. Created by GSD&M, and released during the Daytona 500, the ad…

Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically calling out House Speaker Paul Ryan for not proposing legislation in the wake of another deadly school shooting. The group’s digital billboard outside Ryan’s Janesville, Wis., congressional office reads: “17 killed…

Eponym. Feel free to Google it. Though not an everyday term, it is the ultimate acknowledgement of cultural acceptance. Eponyms like FedEx, Kleenex, Jacuzzi, Band-Aid, Scotch Tape and Chapstick all continue to lead their respective categories. But others like Formica, Bubble Wrap, Plexiglas, Popsicle, Realtor, Windbreaker, Novocain, Dumpster, Stetson and even Ping Pong have long lost their original corporate association and distinctiveness as a brand.

And then there’s Xerox. The Google of its day, Xerox is among the few eponyms that is both noun and verb, having pioneered photocopying and related printing activities. This famous legacy presents an enormous challenge, one that Chief Marketing Officer Toni Clayton-Hine tackled in a story-centric campaign called “Project: Set the Page Free.” As you learn in our interview below, Clayton-Hine enlisted 14 noteworthy authors to tell stories, in writing, at events and on videosstories that ultimately helped inspire a broader perspective on what it means to “Xerox something” in 2018.

Continue reading at AdAge.com

(TrendHunter.com) As Burberry redesigned its classic checkered plaid to support the LGBTQ+ community, the Burberry Spring 2018 runway show is just as progressive and equality-oriented.

This year’s Ready-to-…

One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she’s back, in a new role. In between Twitter stints, Cohen served as senior vice president of entertainment partnerships and influencer marketing for public-relations firm The OutCast Agency, where she…

Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.

A surge of legal cases against entertainers, journalists and activists has raised concerns about one of the Arab world’s freest environments.