The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could look up to for their work, of course. But I also really wanted role models who were…
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time analytics to a constantly rotating team of employees. This is Mission Control, the beating heart of Gap’s customer experience group. Here,…
After UnReal’s critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama–about two women who produce a Bachelor-like reality show called Everlasting–weathered a backlash during its bumpy sophomore season. The show lost ratings and alienated critics with polarizing storylines including a Black Lives Matter-inspired police shooting and an assault on lead character Rachel by her…
Businesses have found that younger consumers value doing something different over the kind of luxury status symbols that drove previous generations.
BARCELONA–At last spring’s Samsung Galaxy S8 event in New York, Samsung unveiled its latest smartphone along with a new campaign for its “Do What You Can’t” theme. The idea behind the tagline was that the phone–despite all of its new features–is less of a magical tool and more of something that empowers people to become…
After ‘The Handmaid’s Tale’ made Hulu a player, it has another ambitious show in ‘The Looming Tower.’ But merger mania makes for a murky future.
Estralar os dedos faz mal? Na chuva, você se molha mais correndo ou andando? O que quer dizer a sigla XPTO? E mais! Reunimos várias dúvidas dos ouvintes com respostas curtas num mesmo episódio. Ou seja: mais um episódio com as Rapidinhas do Naruhodo! Confira no papo entre o leigo curioso, Ken Fujioka, e o …
> LEIA MAIS: Naruhodo #119 – Estralar os dedos faz mal? E outras Rapidinhas do Naruhodo!
“Black Panther” demonstrated strong holding power at the domestic box office, taking in $108 million in its second weekend. Competing films struggled.
Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the board said the campaign would make a splash again–securing a partnership with the U.S. Olympic Committee to produce content around…
A special Times collaboration with New Orleans’ NOLA.com | The Times-Picayune on the environmental threat to the Gulf Coast took nearly a year to put together.
(TrendHunter.com) These February 2018 game ideas range from virtual reality experiences to old school gaming console revivals, proving that the power of nostalgia can be rivaled only by the amusement of new technology….
(TrendHunter.com) The concept of the livable and compact house by Moscow-based architects Julia and Stas Kaptur won second place in a recent micro dwelling competition that set a limit of 270 square feet per entry….
(TrendHunter.com) The desire to get out and explore is rising amongst urban consumers who are looking for alternative ways to spend vacation time, which is seeing new solutions like the Peugeot Rifter 4×4 vehicle…
(TrendHunter.com) Winchester-based architect group AR Design Studio created the new Black House in Kent, England. This private residence features a unique contemporary design that draws influences from both modern…
(TrendHunter.com) Tapping finger on a table may soon become the norm as the ‘Tap Now’ wearable keyboard is set to launch and replace outdated keyboards. The amazing gadget appears as a series of connected…
(TrendHunter.com) The skillfully carved wood furniture collection by the London-based Jan Henzel Studio is bound to give any residential dwelling a subtle fantastical twist. The pure unstained surface of the objects,…
Le Massif de Charlevoix and ad agency Kabane have joined forces to help save Snowbirds—the people from northern climes that decide to head down south each winter.
This initiative, which mimics a real social marketing campaign, highlights this long-standing phenomenon in Canada.
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