Unilever Foundry made a global commitment at Mobile World Congress that in five years, half of all start-ups it partners with will be female-founded.
One particular Winter Olympics sponsor’s activation around the games in Pyeongchang stood out ahead of all others, according to data from social media analytics firm Brandwatch.
Nick Farnhill, chief executive of Publicis London and Poke, reports back from a trip to the Winter Olympics.
Comcast, the US cable TV giant that owns NBC and Universal Pictures, has made a $31bn (£22.1bn) bid for Sky that would stop 21st Century Fox’s planned takeover.
For more than a year, ITV’s group marketing director Rufus Radcliffe has avoided the office’s painfully slow lifts and it’s become his secret work weapon.
Justin Tindall was bored with diversity, Paul Burke is bored with the backlash, and all the while nothing really changes.
Two recent, highly popular reality YouTuber videos were created by Samsung. The fact that you hardly know it holds the key to their success, says Sense’s Vaughan Edmonds and Dan Parkinson, who pulls out two important lessons for other brands.
The all-cash offer could potentially derail 21st Century Fox’s efforts to acquire full control of the British satellite broadcaster.
Paul Burke’s recent article about diversity underlines the danger of nostalgia, says the chief executive of Creative Equals.
The days when production was solely responsible for booking taxis are over, says Ogilvy’s chief production officer.
It’s not easy to do a breastfeeding ad. Lots of brands have tried, but so many of their efforts have been met with mixed reactions as they tackle a loaded topic that still manages to offend so many. Which is why this Gap ad, posted over the weekend to the brand’s Instagram, promoting a new…
Assim como Animojis do iPhone X, AR Emojis reproduzem avatares dos próprios usuários
> LEIA MAIS: Samsung apresenta Galaxy S9 e AR Emojis não agrada muito
BARCELONA–On Monday, Federal Communications Commission Chairman Ajit Pai defended his decision to end net neutrality in the United States, claiming the regulation is needed to build out the nation’s next-generation wireless infrastructure. On the first day of the Mobile World Congress technology trade show, Pai said rolling back Obama-era rules that could let telecom companies…
On Feb. 10, it seemed that a sale involving the Weinstein Company was on the verge of being completed. It has since collapsed and the finger-pointing has begun.
NBC’s Olympics coverage dominated the television and media landscape over the 18-day span. The network’s prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the average audience of the network’s prime-time network competition. Approximately 18 million of the roughly 20 million viewers who watched the games each night in prime…
Change can be hard for the financial industry, which is dominated by decades of processes and internal systems. But with a slew of upstarts making their way into the trillion-dollar industry, the old guard is finding innovative ways to beat these challenger brands at their own game. “A lot of these companies have what we…
A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for you. But with the continued expansion of our reliance on technology, perhaps then it’s not entirely surprising…
On Super Bowl Sunday, Coca-Cola debuted a new spot in the fourth quarter featuring an inclusive message in the form of an original poem for the brand by poet and Wieden + Kennedy copywriter Becca Wadlinger. Earlier this month, Microsoft rolled out a 60-second ad featuring Academy Award winner Common reciting a poem about the…
The U.S. offices of Crispin Porter + Bogusky made a round of staffing cuts and changes this week as the network looks to restructure under the European leadership team that took over just under one year ago.
The “restructuring” led to the dismissal of 3 percent of total U.S. staff in Los Angeles and the agency’s headquarters in Boulder, Colo. in addition to the elimination of some positions. It is unclear exactly how many were affected, though the total would almost certainly be in the mid-t-low double digits.
“As we recommit to our core philosophies, we are focused on how CP+B can best meet the future needs of our clients and an ever-changing reality for marketers,” said CEO Erik Sollenberg in a statement provided by an agency spokesperson. “This means restructuring certain aspects of our business to be more relevant and differentiated.”
He continued: “To that end, we are hiring in many departments, but in others, we are scaling back. 3% of our employees in Boulder and LA will be leaving, as we continue to create this new CP+B. We don’t take this, or any of the moves we have made lightly, but we are confident that these changes are necessary to position CP+B as a modern creative company.”
The L.A. creative department was particularly hard hit, with chief creative officer Kevin Jones and CDs Paddy Fraser, Barnaby Blackburn and Gustavo Kopit among those let go.
The spokesperson declined to elaborate on the statement above. But multiple parties who reached out to us indicated that CP+B has elected to do away with the chief creative officer role. The Boulder office will also no longer have a managing director moving forward.
This news follows last year’s announcement that CP+B would close its original Miami office in March along with news of a 5 percent staffing reduction in L.A. and a “shrinking” of that location. The latter two moves came in the wake of 72andSunny winning global creative duties for Infiniti.
The reasons for this latest development are unclear. The agency has been winning new business for clients like Goose Island, Hulu and Amazon Thursday Night Football, though most of the wins are not Domino’s-sized AOR assignments. Sources say that, as per Sollenberg’s statement, he and other leaders plan to make CP+B more closely resemble his previous agency, Sweden’s acclaimed Forsman & Bodenfors.
We also hear that Tom Adams, who had been ECD in Miami, will soon lead CP+B’s L.A. office alongside managing director Ryan Skubic.
-GTB created this explainer-style spot promoting the Ford Ecosport Walkaround in January.
-Anomaly is behind Johnnie Walker’s new “Jane Walker” gender equality campaign, which was allegedly supposed to run right after Hillary Clinton won the election.
-The homepage for SoloUnion, a new project from former mcgarrybowen CCO Matthew Bull, went live today.
-In case you’re looking for work in Montreal, creative studio Reel FX Animation just expanded to Canada.
-Slack: it’s not just for talking shit about your bosses and immediately deleting the threads! Now people seem to be using it to find jobs.
-How can agencies attract hip moms and dads? Katy Hornaday of Barkley has several ideas.
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