L’Or?al has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer. L’Or?al’s current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein’s new CMO after nearly four years as L’Or?al’s marketing chief. Gulin-Merle will start her new role in the spring, per a statement from Calvin Klein. Saegh-Fleming currently serves as…
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there’s essentially an emoji for everything, from avocados and elephants to same sex couples, there are currently no emoji that represent interracial couples….
Ford Motor Co. is rolling out self-driving vehicles in Miami to deliver pizza and other goods.
The automaker on Tuesday said the pilot programs, operated in collaboration with Postmates and Domino’s, will help it learn what customers will need by the time it brings a Level 4 autonomous vehicle to market in 2021.
In addition to the delivery services, which will involve fewer than a dozen vehicles to begin, Ford said it also will set up an “autonomous vehicle operations terminal” near downtown Miami to house and maintain the fleet. It plans to find ways that local dealers can contribute.
At bars, MillerCoors has been putting Miller Lite up against Bud Light in blind taste tests called “Know Your Beer.” The brand has sought attention for program by lining up paid integrations with YouTube stars such as Andrew Fitzpatrick, known as “80Fitz,” and Jenna Ezarik.
Taste tests and comparative advertising are hardly new tactics, of course. And Lite’s product-focused messaging certainly lacks the pizazz of Bud Light’s campaign, which is generating roughly 1.1 million Google searches of “Dilly Dilly” per month, according to the brand.
Leaning into taste tests
Following more social media outcry and calls for boycotts, FedEx again clarified its relationship with the National Rifle Association on Tuesday.
“FedEx is aware there are some continuing concerns related to the NRA, and we want to provide important, clarifying facts,” the company said in a statement that noted FedEx’s pricing program is not “for the NRA itselfit is for American small businesses and consumers that are members of the association.” FedEx pointed consumers to the NRA’s shipping page, which demonstrates a relationship with UPS as its provider, not FedEx. The courier also said it does not provide donations or sponsorships to the NRA.
UPS did not immediately respond to a request for comment.
In a piece written for Harper’s Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton’s recording of “Hound Dog.” This, as he relates it, was the musician heard barking at the end of the song. When asked about this seemingly inspired moment, the…
(TrendHunter.com) Smartphones have made an active push in the elimination of complex cameras, but the Lytro Lüm is hoping to combine the quality of complex cameras with the simplicity of a point-and-shoot systems….
NOTE: NBC Sports has disabled embedded playability for some reason, so click here if clicking on the video above didn’t yield a YouTube link.
So the 2018 Winter Olympics have wrapped up, and just in case you miss them already, NBC Sports just released a wonderfully manipulative highlight video, just under four-and-a-half minutes long, titled “When they knew: the best winning reactions of 2018 Olympians.” It’s an NFL RedZone-ish idea (“every touchdown from every game”) starring athletes reacting with shock, joy, hugs and tears, plus the occasional skyward look and collapse onto the snow thrown in for good measure. As you sit at your desk at work, you know, not winning, just try not to tear up a bit as you watch.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Ancestry tells the story of a customer’s use of its family-tree-mapping service to discover his great grandfather’s dramatic history. A charismatic kid advises you to “Be smooth like Skippy” while he rocks out (sorta) to “Uptown Funk,” the Mark Ronson hit featuring Bruno Mars. And a bored office worker gets a “tropi-call” from a candy bar in a surreal ad for Almond Joy and Mounds.
YouTube announced a series of updates to its YouTube Live livestreaming platform. Replays of Live videos now feature chat replay, allowing replay viewers to read the conversation as it originally unfolded during the livestream. YouTube will also roll out English-language automatic captions for livestreams in the coming weeks. Automatic captioning was originally launched in 2009…
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP’s group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a new “global partnership” by consolidating their respective services into “a new studio ecosystem” that combines Hogarth’s production capabilities with Ogilvy’s creative and client services teams…
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest’s first on March 12. Why add a COO now, after going without one since it was founded in March 2010? “We think it’s the right time in our business to benefit from a world-class operations leader,” Pinterest said. “There…
During John Landgraf’s 14 years at FX, no single creator has contributed more to the network’s legacy than Ryan Murphy, Adweek’s reigning TV Creator of the Year. Murphy’s groundbreaking shows for the network include Nip/Tuck, American Horror Story, Feud, American Crime Story (whose second installment, The Assassination of Gianni Versace, is currently airing) and the…
Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting survivors and gun control advocates have encouraged airlines like Delta and United, car rental companies like Avis, National and Enterprise, insurance companies like MetLife…
The film was created for a brand new model from KIA – Stonic. Since Stonic is a new subcompact city crossover, the creators decided to show the car through the prism of the city. Here is our real city car manifest.
Kuba Audio is the first Brazilian brand of headphones to reach the highest quality of international standards. So, we decided to highlight the reasons that make this headphones different from the others: bass control, replaceable parts and woodcraft design, all with a special, handmade care.
Kuba Audio is the first Brazilian brand of headphones to reach the highest quality of international standards. So, we decided to highlight the reasons that make this headphones different from the others: bass control, replaceable parts and woodcraft design, all with a special, handmade care.
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