Hasta La Creative!

Direct Line marketing director Mark Evans and Alison Jones, the newly-installed chief customer officer at The Co-Operative Food, are joining 12 media and creative experts to judge the Outdoor Media Awards for 2018.

(TrendHunter.com) A series of Nekupe wellness retreats, in the jungles of Nicaragua, is the latest offering from luxury travel firm Wanderwell, which specializes in “once-in-a-lifetime experiences that leave…

Se eventos traumáticos sofridos por um país tendem a afetar a produção cinematográfica nacional de forma direta, esta afirmação não deixou de ser correta com o Brexit e o Reino Unido. Desde a decisão final da nação de se retirar da União Europeia – tomada em caráter definitivo pelo povo há quase dois anos – …

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The Philadelphia Eagles’ thrilling 41-33 Super Bowl upset of the New England Patriots–which wasn’t sealed until the game’s final play–wasn’t enough to reverse this year’s NFL ratings declines. According to Nielsen’s fast national ratings, 103.4 million tuned in to NBC on Sunday night, making it the lowest-rated Big Game telecast since 2009. The rating–a 7-percent…

Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i’s real-time tweet heard ’round the world, brands are reassessing the value of maintaining an always-on social media presence, responding to competitors and desperately seeking the next Big Game “Oreo moment.” “Every…

If things hadn’t been following the same tired, now decade-old script, my face would’ve matched the 30 seconds of air during the second quarter of Super Bowl LII–blank. Just how many of the more than 100 million in the U.S. watching the game had a mobile device either in hand or within four feet? My…

The choreographer of the N.F.L.’s “Dirty Dancing” ad talks about turning football players into hoofers.

MullenLowe LA launched its first campaign for Whole Foods since winning creative duties last October, following a review.

“Whatever Makes You Whole” takes a humorous approach in promoting the Austin-based grocery store chain, which of course was acquired by Amazon last year. A series of 15-second spots promote various aspects of the Whole Foods shopping experience, from free samples to cheese experts to wine and tapas bars.

Each ad in the campaign manages to highlight a different section of Whole Foods, such as its meat or pasta selection or the fact that you can claim to be “grocery shopping” while hanging out at the wine and tapas bar. The humor doesn’t always land as intended, ranging from the not quite funny but sort of charming situation in the dad joke-fueled “Pastabilities,” which hints at Whole Foods’ range of pasta selections, to the cringey vegan-turned-paleo guy in “Paleo,” a spot that manages to support the types of stereotypes about Whole Foods shoppers the campaign should be looking to counteract.

Super Bowl LII was a non-stop offensive juggernaut that snapped no fewer than 17 all-time Big Game recordsincluding most combined total yards of offense (1,151) and fewest punts (one, care of Eagles’ hoofer Donnie Jones)and yet somehow the endlessly entertaining contest put up the lowest ratings since 2009.

According to Nielsen live-plus-same-day data, NBC’s broadcast averaged 103.4 million linear TV viewers, which marked a net loss of 7.9 million overall viewers, or a 7 percent drop versus Fox’s year-ago Super Sunday deliveries. The final TV results also marked the first time in five years that the Super Bowl failed to break the 111 million viewer mark.

Before everyone starts in with the gnashing of the teeth and the rending of garments, bear in mind that Super Bowl LII now stands as the tenth most-watched broadcast in U.S. history. Nine of the top 10 TV events are the NFL title tilts that have aired over the course of the last decade; bragging rights to the only scripted series on the list goes to CBS, which back on Feb. 28, 1983, scared up just shy of 106 million viewers with the two-hour “M*A*S*H” finale.

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