Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: A pep talk delivered in Bud Light’s “Game of Thrones”-inspired universe starts and ends with (of course) “Dilly dilly!” (For background, see E.J. Schultz’s December report on the ongoing campaign: “‘Dilly Dilly’ Touchdown: Bud Light to Bring its Catchphrase to the Super Bowl.”) In its latest “Shot on iPhone” ad, Apple calls attention to the Portrait Lighting feature on the iPhone X (Alexandra Jardine previewed the spot on Creativity: “Apple Promotes iPhone X Selfies to the Poetry of Muhammad Ali”). And Facebook hypes “Tom vs Time,” a new Facebook Watch docu-series starring New England Patriots quarterback Tom Brady.

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Publicis Groupe has announced that Nick Law, previously vice chairman and global CCO of digital shop R/GA, has been named global CCO of Publicis Groupe and president of Publicis Communications. He will start in May and report directly to Arthur Sadoun, chairman and CEO of the holding company. “Nick is a true unicorn in our…

As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously charged ads on Facebook with headlines like “Don’t Mess With Texas Border Patrol” and “Satan: If I Win, Clinton Wins!” The ads spanned the spectrum of divisive American issues. Some promoted far-right positions while others…

There’s a kind of life within forests that you can feel only when you’ve stopped to pay attention. We’re not talking about animals; we mean the trees themselves, which are even able to communicate using a nifty network of fungus (sometimes adorably dubbed “the Wood Wide Web”). But most of us live far from nature,…

Dish Network has launched a creative review, a source with direct knowledge of the matter confirmed to Adweek. The source added that the review is being handled by New York search consultancy Avidan Strategies, is still in its early stages and includes “a long list” of unspecified agencies. It is unclear if incumbent Camp +…

On Day 3 of the U.S. Government shutdown, Republicans and Democrats are hard at work … blaming each other for the shutdown. The Guardian notes that the Trump Administration is taking a novel approach to the blame game, turning the White House comment line, 202-456-1111, into essentially an attack ad. The Guardian recorded and posted the full audiosee the paper’s YouTube video version abovebut the key line of the out-of-office message is: “Unfortunately, we cannot answer your call today, because congressional Democrats are holding government funding, including funding for our troops and other national security priorities, hostage to an unrelated immigration debate.”

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How many times have you heard the term “digital transformation” in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn’t understand what’s taking so long. In response to a Wall Street Journal article about Publicis’ efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: […]

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The NFL has partnered with Rovio Entertainment to create a limited-time Super Bowl game integration.

Nick Law, the global chief creative officer of R/GA, is leaving the company after 17 years to take on the newly created role of chief creative officer across Publicis Groupe and president of Publicis Communications.

Asda’s chief customer officer has announced the resurgent supermarket is looking at all of its agency relationships, following a restructure of its internal marketing teams.