Few advertising creatives know the game of Super Bowl advertising better than Gerry Graf. The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday’s Super Bowl LII, I sat down with Gerry to hear some of his war stories,…
Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […]
The post A Delicious Product In A Slim Can appeared first on Adpulp.
Group M senior advisor Rob Norman has joined the board of directors of storytelling platform Playbuzz.
It’s been an up-and-down ride for Twitter’s Moments feature since its introduction in October 2015, but the social network’s latest ad product offering appears to indicate that it believes Moments are on their way back up. Twitter introduced a new in-stream sponsorship option last week, Sponsored Moments, that lets advertisers sponsor Moments from select premium…
Once the camera pans out, it’s clear that’s impossible, as the tub is filled with her kids’ bathtime toys. As they try to interrupt from the other side of the bathroom door, she pulls out a deep voice, pretending to be the dad, and gets a few more moments to herself.
It’s been nearly five years since Milano was on network TV, giving the brand plenty of time to research its consumers.
“Milano is an extremely mindful snack,” says Karen Marks, head of integrated marketing for Pepperidge Farm. “They will open the bag, they will take out a plate, they will put two cookies on a plate, and they will sit down and savor the cookies. We knew that this was not your ordinary shoving some of my kid’s cookie in my mouth.”
Urban Nerds, the youth and culture marketing agency, is set to hold a not-for-profit event in March to inspire the next generation of brand marketers.
Wolfe, the independent brand experience agency based in Manchester, is going into liquidation.
Where are the chips? That question creates an existential crisis of sorts in Avocados From Mexico’s Super Bowl ad.
The spot shows a group of people who have created a bubbled world, sealing good things like avocados in with them and locking out the bad. The idyll can’t last, of course, and chaos ensues when the bubblers realize that someone forgot to bring in the chips for their guac. Eventually they figure out some other ways to eat avocados. It’s an actual selling proposition in a Super Bowl ad. At least, it’s a serving suggestion.
Actor Chris Elliott makes a cameo.
Until recently, few Americans ever thought about where their avocados came from. Avocados From Mexico has spent the past few years spending millions of dollars to change that. Its fourth Super Bowl ad in a row, released online Wednesday morning and set to air during the game on Sunday, is the latest slightly off-beat attempt to put the growing co-op’s produce top of mind.
Kevin Hamilton, senior director of marketing at the organization, led the creation of each of these ads and learned a few things in the process. In a special Super Bowl edition of Ad Age’s Ad Lib podcast, Hamilton discusses how Avocados From Mexico makes the Super Bowl work for them.
Anonymous Content signs director Dee Rees for commercial representation in the U.S. and U.K. Her feature drama, “Mudbound,” has received four Academy Award nominations, including Best Adapted Screenplay, making her the first-ever African-American woman to be nominated for writing. Rees’ first feature, “Pariah,” premiered at Sundance in 2011 and her HBO film “Bessie,” about the life of singer Bessie Smith, won four Emmys. Her upcoming film projects include FilmNation’s “An Uncivil War,” which tells the story of feminist activists Gloria Steinem and Florynce “Flo” Kennedy’s efforts to get the Equal Rights Amendment ratified; and an adaptation of Joan Didion’s political thriller “The Last Thing He Wanted.”
Chris Duncan, the managing director of Times Newspapers, has been named the chair of judges for the British Media Awards 2018.
We Are Social has launched a dedicated sports marketing division to offer a social-first approach to tackle the changing relationship between sports and social.
Match, the online dating service, will be helping women find a partner through their sense of smell for this Valentine’s Day.
Six strategies to ensure your brand is continually improving. By Lotty Chudley, director of business transformation, AnalogFolk.
TV Licensing is set to re-award its direct marketing account to Proximity, extending its 15-year relationship with the Omnicom agency.
From Russian propaganda to tech addiction, the incentives and excesses of the digital ad business are the cause of much of what ails online discourse.
(TrendHunter.com) These travel booking innovations range from VR-powered itinerary services to airport social platforms that encourage spontaneous conversations between passengers.
While examples like the Amadeus…
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| THE ORIGINAL? Panasonic “Enjoy fresher air” – 2014 Source : Cannes BRONZE LION Agency : Saatchi & Saatchi Sydney (Australia) |
LESS ORIGINAL Euroshop Volkswagen Dealer – 2018 Source : Facebook Agency : Unknown (Peru) |
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