Jan
31
Febreze – The only man whose *bleep* doesn't stink (2018) :30 (USA)
Posted in: UncategorizedMeet Dave. His bleep doesn’t stink. But everyone else’s does.
SuperBowlAds:
Jan
31
Pringles – WOW – (2018):30 (USA)
Posted in: Uncategorized
Bill Hader and a couple of crew guys discover a new way to eat Pringles, mash them together for new flavour combinations. Or…
SuperBowlAds:
Jan
31
Obrigatoriedade da CNH Digital é adiada e passa a valer a partir de julho
Posted in: Uncategorized
No começo do ano, anunciamos aqui que a partir do dia 01 de fevereiro todos os estados brasileiros seriam obrigados a disponibilizar a Carteira Nacional de Habilitação Eletrônica (CNH-e), documento digital que terá o mesmo valor jurídico da versão impressa. Mas a data mudou. O Ministério das Cidades e o Denatran anunciaram que o novo prazo para todos …
> LEIA MAIS: Obrigatoriedade da CNH Digital é adiada e passa a valer a partir de julho
Jan
31
A tipografia em “Cuphead”
Posted in: Uncategorized
Jogo lançado no segundo semestre de 2017 impressiona pela direção de arte cuidadosa e trabalho tipográfico
> LEIA MAIS: A tipografia em “Cuphead”
Jan
31
M&M's – Danny Devito / "Human" / Lucky Penny (2018) :45 (USA)
Posted in: Uncategorized
Red M&M walks down the street moaning how three people have wanted to eat him already today, when he finds a lucky penny.
SuperBowlAds:
Jan
31
Budweiser – Stand By You / Water (2018) :60 (USA)
Posted in: UncategorizedInstead of their Clydesdales and random lovable donkey’s or dogs, Budweiser chose to celebrate the spirit of helping each other.
SuperBowlAds:
Jan
31
UK adspend hits new high in 2017 and set to grow further in 2018
Posted in: UncategorizedUK advertising spend in the third quarter of 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive of market growth, according to figures from the Advertising Association and Warc.
Jan
31
Michelob ULTRA – The Perfect Fit ft. Chris Pratt (2018) :30 (USA)
Posted in: Uncategorized
Michelob Ultra has updated their tagline to “Live fit. Live fun. Live Ultra.” and engaged Chris Pratt in a humorous little ad for Super Bowl LII.
SuperBowlAds:
Jan
31
Michelob Ultra – Chris Pratt The Perfect Fit extended cut super bowl ad (2018) :90 (USA)
Posted in: Uncategorized
Jan
31
Doritos Blaze vs Mtn Dew Ice – Morgan Freeman & Missy Elliot vs Peter Dinklage & Busta Rhymes (2018) :60 (USA)
Posted in: Uncategorized
These two thirty-second ads will air back to back during the super bowl LII 2018.
SuperBowlAds:
Jan
31
Knit Technology Basketball Shoes – The Air Jordan NBA All-Star Pack Boasts Flyknit Basketball Shoes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) To celebrate the NBA All-Star weekend and to commemorate Michael Jordan’s incredible performance at the Slam Dunk Contest in 1988, Air Jordan is launching four distinct shoe silhouettes,…
Jan
31
How AstroTurf, the Original Fake Grass, Became an NFL Darling
Posted in: UncategorizedThanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there’s one brand that the big game–that professional football, period–has planted so deeply in the national consciousness that millions of Americans know it, even though they don’t own it and it’s not for sale in…
Jan
31
FaceTime: Adweek’s Second Annual Arc Awards in Partnership With Fullscreen Media
Posted in: UncategorizedSandy DerHovsepian, vp, associate creative director, Cramer-Krasselt, and Adweek CEO Jeff Litvack. Refinery29’s Shannon Gibson and Amy Emmerich. (L. to r.) Christina Miller, associate channel director, VML; Maciej Szamowski, social media manager, Samsung; Shannon Pruitt, president, The Story Lab. Ivor Crotty, deputy creative and innovations director, RT; Gleb Burashov, head of creative social media strategies,…
Jan
31
5 Ads You Don’t Want to Miss During Super Bowl LII
Posted in: UncategorizedSuper Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon’s Alexa, who says she’s “flying with the Eagles”). Everyone else is gearing up for the only day of the year when they’re actually excited for commercial…
Jan
31
This Hollywood Producer Is Finally Talking About His Secret Agency
Posted in: UncategorizedFor years, Microsoft’s most emotional and engaging ads–specifically, inspirational Super Bowl spots celebrating tech’s impact on people’s lives such as “Empowering Us All” (2014) and “Braylon O’Neill” (2015)–had an element of mystery. At the time of their release, Microsoft had credited “in-house” talent. But now, the mastermind behind the ad is talking. Andrew Panay, a…
Jan
31
Meet the Super Bowl Matchmaker for Brands and Artists
Posted in: UncategorizedDaniel Sena’s favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its artists (Afrojack, Zedd, Skylar Grey and OneRepublic) with Anheuser-Busch brands (Budweiser, Bud Light and Bud Light Platinum) to create memorable…
Jan
31
Doritos Super Bowl teaser – Missy Elliot & Morgan Freeman vs Busta Rhymes & Peter Dinklage (2018)
Posted in: Uncategorized
Another year, another suoer bow, another teaser of a clip that either is totally unrelated to the clip we will eventually see, or a cut-down of the long-playing version.
Jan
31
Tuesday Odds and Ends
Posted in: Uncategorized-Cossette Canada launched a new campaign for Handicap International (video above).
-Droga5 placed CCO Ted Royer on leave, hired an outside firm to investigate him (but won’t say why).
-Vice Media is merging its advertising ventures under the umbrella organization Virtue Worldwide.
-U.S. director, OMD Social Kerry Perse explains “How Brands Can Avoid the Fake-Follower Quagmire.”
-Media reviews are starting to focus more on quality, according to Digiday.
-JPMorgan Chase named VaynerMedia as agency of record for voice.
Jan
31
Pepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Posted in: UncategorizedPepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys…
Jan
31
Spark Foundry USA Taps Publicis Vet as Head of Analytics and Insights
Posted in: UncategorizedSpark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights–a move it described in a statement as proof of its “commitment to create enterprise-wide, sustainable solutions” for clients. Giacosa–formerly the global head of media at consumer goods company Kimberly-Clark (e.g. the company behind Huggies)–will be responsible for…
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