Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network’s privacy principles for the first time ever, and her Newsroom post also detailed ways that Facebook is making its core privacy settings easier for its users to find. Egan wrote in introducing…
One of the Grammy nominees for Song of the Year was a phone number: “1-800-273-8255” by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA….
Europeans from across the continent deliver a love song to Brexit Britain in the brand’s TV campaign launching tonight.
McCann Health has promoted June Laffey to executive vice president, chief creative officer of its New York office.
Laffey will relocate to New York from Sydney, where she served as executive creative director for McCann Health Australia for over seven and a half years. She also served as president of the pharma jury at Cannes Lions Health last year.
“To be entrusted to lead the creative teams in two of the highest-performing agencies in our network is truly exciting,” Laffey said in a statement published by FiercePharma, adding that partnering with McCann Health New York president Leo Tarkovsky, “who is not only incredibly successful, but smart and driven, is the cherry on the cake—or should I say the salt on the pretzel. For me, New York means new beginnings and a new opportunity to make a difference with ideas that can change, empower and even save lives.”
Laffey’s appointment follows the recent arrival of Linda Szyper as global chief operating officer and promotion of Marcus Sigurdsson to global chief digtial officer.
Szyper formerly spent two and a half years as chief commercial officer for Circassia Pharmaceuticals and most recently served as an independent life sciences consultant. Sigurdsson formerly served in the chief digital role for McCann Health Asia Pacific.
Google faces a Monday deadline to defend changes to its shopping service that left old foes clamoring for a new wave of European Union antitrust fines.
Still smarting from last year’s record 2.4 billion euro ($3 billion) penalty, Google must submit the first report to the EU on how it has met a strict demand from regulators to give smaller competitors a fairer deal.
Rivals say the search giant’s offer to auction advertising space doesn’t work because Google wins most of the spots. The U.S. company has so far insisted it’s giving competitors the same opportunity to show shopping ads from retailers that its own Google Shopping service gets.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Target serves up what’s essentially a full-blown music video featuring Zedd and Maren Morris that clocks in at three-and-a-quarter minutes and debuted during the Grammy Awards telecast Sunday night. Google presents a gallery of photos and clips of “real people” who were captured using Google Pixel 2 phones. And Old Spice baffles with an ad that’s entirely in French, with no subtitles (as Ad Age’s Alexandra Jardine notes in today’s Ad Age Wake-Up Call, “People were really confused, and that was intentional”).
The band’s seventh studio record debuted at the top of the Billboard 200. Camila Cabello’s “Camila” slid to fourth place.
These guys paint walls for a living.
Despite performances by Kendrick Lamar, U2 and Rihanna, declines affecting other live televised events caught up to a broadcast that had defied the trend.
Oh hey, remember “Bo don’t know Diddly?”
Jackson was the first guy who came to mind when we watched this latest Sprite campaign by W+K, which also made those classic ads in the late 80s.
You already know that Bo did the “I can play multiple sports” thing way before Michael Jordan—and he was better at it, too.
Anyway, this Sprite spot places one LeBron James in an unusual place (the middle of the baseball diamond) while celebrating his ability to destroy anyone who comes up against him, even in a game he’s never played competitively.
It’s all colorful and surreal and cartoonish, sorta like Wieden’s Old Spice work. And in case you missed it, Interscope rapper Kamaiyah played the catcher.
In another :15, LeBron pulls a classic “psych out the batter” move with his secret weapon … a can of Sprite. The YouTube description copy also outs him as “the best pitchman in the game of refreshment,” adding, “If you were looking for a thing about LeBron James, that must have been something else.”
Ah OK, we get it.
From brand director Bobby Oliver: “Continuing the lightheartedness of the ‘Wanna Sprite’ integrated marketing campaign, we wanted to find a fun way to remind consumers of the big taste that a cool, crisp and refreshing Sprite has. We decided to put LeBron James and Kamaiyah together in a larger-than-life environment that we’re not typically used to seeing them in, and the result is pretty refreshing.”
CREDITS
Agency: Wieden+Kennedy New York
Client: Sprite
Campaign: “Big Taste”
Executive Creative Director – Karl Lieberman
Creative Directors – Jimm Lasser, Caleb Jensen
Copywriter – Pepe Hernandez
Art Director – Blair Warren
Executive Producer – Orlee Tatarka
Senior Producer – Jessica Griffeth
Social Strategy – Jessica Breslin, Carlos Tovar
Strategic Planning – Brandon Thornton, Aya Watanabe
Media, Comms Planning – Karlo Cordova, Branden Bouvia
Account Team – Jordan Muse, Meaghan Hinder, Raquel Castro, Carla Caban
Business Affairs – Patrick O’Donoghue, Brit Fryer, Carla Curry, Andrea Sierra
Project Management – Alex Doomany
Head of Production – Nick Setounski
Trafficking – Sonia Bisono, Andy Hume
Production Company – Chelsea Pictures
Director – David Gordon Green
Executive – Producer Pat McGoldrick
Producer – JD Davison
Director of Photography – Eric Treml
Editorial Company – Joint
Editor – Kevin Zimmerman
Assistant Editor – Stephen Nelson
Post Producer – Stephen Schmidt, Renee Haar
Post Executive Producer – Michelle Carman
VFX Company – The Mill
Lead VFX Artist – Jimmy Bullard
VFX Producer – Hayley Wallach, Bugs Russell
VFX Team – Daw Yoon Kang, Ben Kwok, Dhruv Shankar, Marco Baratto, Sungeun Moon
Lead CG Artist – Emily Meger
CG Team – Cole T. Clark, Incheol Jeong, Juan Carlos Barquet, Navdeep Singh, Weichieh Yu
GFX Artist – Laura Nash
Colorist – Michael Rossiter
Music – Dom Tunon, Nick Hook, Storefront Music
Sound Design – Bill Chesley – Henry Boy.
Mix Company – Sonic Union
Mixer – Steve Rosen
Color Company – The Mill
Colorist – Mikey Rossiter
Philadelphia-based deli manufacturer Dietz & Watson named hometown agency Red Tettemer O’Connell + Partners (RTO+P) as its agency of record, following a review.
RTO+P will be tasked with handling national, regional and local advertising for the brand across all media, including broadcast, digital, social media, radio, print, OOH and in-store, as well as media buying and planning. The assignment is effective immediately and the agency’s first work for Dietz & Watson is expected in April.
“We’re really excited to work with Dietz & Watson as the company looks to expand its footprint and continue to evolve,” RTO+P founder and CCO Steve Red said in a statement. “After 78 years, Dietz & Watson remains a 4th generation family business, made up of people who are almost obsessively passionate about the products they sell every day. But there’s nothing ‘old school’ about the brand; they pride themselves on being pioneers and innovators, embracing change and relentlessly charging toward what’s next. We love that juxtaposition of rich history and progressive attitude.”
“RTO+P has a track record of delivering memorable creative and successful media strategy for food and beverage brands,” added Dietz & Watson vice president, brand strategy Lauren Eni. “That history and capability, coupled with our shared Philadelphia roots, made the decision to pursue this partnership a no-brainer.”
Last summer, RTO+P launched the first national campaign for Halo Top, which recently selected Wolfgang as its agency of record. Other food and beverage brands the agency has worked with include Reyka Vodka, MorningStar Farms, Chronic Tacos and Peach Street Distillers.
Although it’s only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry experts have found multiple ways Amazon Go could inspire how brands connect and market to a consumer, arguing brands need to think beyond…
Apparently, viewers of the 60th annual Grammy Awards weren’t in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys broadcast on CBS posted double-digit audience losses from the 2017 edition. According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated…
The 60th Annual Grammy Awards may have dominated Sunday night’s TV lineup, but if the preliminary ratings data holds up, the broadcast will stand as the Recording Academy’s least-watched shindig in 9 years.
According to Nielsen fast national data, CBS’s presentation of the Grammys averaged 19.8 million viewers and a 5.9 demo rating, which translates to 7.6 million adults 18 to 49. That marks a 24 percent decline when compared to last year’s overall deliveries (26.1 million viewers) and 7.8 demo rating.
CBS took a similar hit among music fans in its target demo. Nielsen estimates eyeball the network’s delivery of adults 25-54 at around 8.33 million viewers, which can be reverse engineered to a 6.9 rating. That works out to a 24 percent drop compared to last year’s delivery (a 9.1 rating, or 10.9 million adults 25 to 54).
Have you ever wanted to temporarily turn off notifications from your Facebook Messenger conversations? Our guide will show you how to do just that. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap the “Me” button in the bottom-right corner of the screen. Step 2: Scroll down and tap “Notifications.”…
Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take their challenge as 1940s European resistance fighters everywhere they go, beeping Morse code to each other in the office…
The 60th Annual Grammy Awards were handed out at Madison Square Garden in New York Sunday night, and Twitter and Facebook were humming along. The most-tweeted-about moment during the Grammys was the end of the performance by Kesha, leading into Camila Cabello’s introduction of U2. Meanwhile, Bruno Mars taking home the statue for record of…
Com o objetivo de levar informações sobre o combate ao Aedes Aegypti de um jeito fácil para a população entender, o Ministério da Saúde criou o Circuito Interativo de Combate ao Mosquito, que percorrerá mais de 4.300 km, saindo de Brasília e passando por três capitais do Nordeste. A região foi escolhida porque, segundo o próprio …
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Empresa ainda lançará um novo centro de privacidade que juntará as configurações num lugar só
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