Filme chega aos cinemas no dia 26 de abril e 2018
> LEIA MAIS: Marvel libera o trailer de “Vingadores: Guerra Infinita” e quase não cabe tanto herói na tela
Novo campus abrigará 55 mil funcionários
> LEIA MAIS: Microsoft revela os modernos planos de sua nova sede
Com menos de dez dias para o início de sua quarta edição no São Paulo Expo, a Comic Con Experience soltou um curta-metragem que busca trazer à realidade o principal lema do evento, o “Viver o épico”. Intitulado “Round 2”, o filme é o pontapé inicial da campanha publicitária central do evento deste ano, o …
> LEIA MAIS: CCXP promove luta nerd no centro de São Paulo
Vai chegando o fim de 2017 e com ele começa a pipocar nas redes sociais as famosas retrospectivas, com os melhores, piores, mais e menos curtidos fatos do ano. São informações quase irrelevantes na maioria das vezes, mas são essas pequenas recapitulações que ajudam a pensar e refletir sobre os últimos 365 dias. Tomemos o …
> LEIA MAIS: Beyoncé grávida foi a foto mais curtida do Instagram em 2017
Diferença é sutil, mas significativa para o modelo de negócios da empresa
> LEIA MAIS: Snapchat apresenta novo design que separa negócios de entretenimento
Depois que as sucessivas denúncias de assédio sexual levaram a carreira de Kevin Spacey à ruína, resultando em sua demissão de “House of Cards” e o cancelamento de sua homenagem no Emmy, Ridley Scott resolveu tirar o ator do elenco de seu novo filme, “All the Money in the World”, e substituí-lo por Christopher Plummer, …
> LEIA MAIS: Sai o primeiro trailer de “All the Money in the World” com Christopher Plummer no lugar de Kevin Spacey
On the follow-up to the 2014 album “Songs of Innocence,” the band sets out to counter the despair of 2017 with love and optimism.
The job of the morning-show anchor involves connecting with the viewer. Now millions of people have been suddenly told that this fake relationship is over.
Buzzfeed has long been the advertising agency darling of the digital native advertising trend, thanks to extensive tours of ad agencies around the world.
NEW YORK CITY—Members of the Broadway Industry convened at the Whitby Hotel in Manhattan November 27th for a roundtable discussion, hosted by AKA NYC, on the importance of brand experience and experiential marketing.
Huge confirmed today that it will close all offices in Brazil, ending its presence in the South American nation after approximately 6 years.
Following the announcement, the IPG digital agency will consolidate its business on the continent within two offices in nearby Colombia.
The given reason for the move concerns the ongoing economic crisis stemming from the collapse of Brazil’s government.
A Huge spokesperson provided the following statement:
In recent years, Brazil’s severe economic problems have made the marketplace unsustainable for our business. Accordingly, we’ve made the difficult decision to consolidate our Latin American business into our Colombian offices in Medellin and Bogota. We are incredibly proud of what our team has achieved in Brazil and the contributions they have made to Huge and we are doing what we can to support them during this transition.
Huge Rio De Janeiro officially opened in 2011 to work with clients in the country’s “financial, telecommunications and media industries,” according to the agency’s website. Less than two years ago, Huge opened a new location in Brazil’s largest city of Sao Paulo and a studio in Porto Alegre.
Despite the fact that the latter announcement cited “an impressive 126% growth in Brazil in 2015,” sources tell us that Huge has struggled in Brazil as the country itself goes through a massive economic and political crisis that started more than two years ago and shows no sign of resolution.
The crisis led to the impeachment of former president Dilma Rousseff and the (unsuccessful) indictment of current president Michel Temer. One executive at another Brazilian agency recently explained the situation by saying, “our society has collapsed.”
Huge has declined to elaborate on the above statement. It is unclear how many staff members have been affected and how many will transfer to Colombia. The global organization has a considerable number of Brazilan employees, many of whom currently work in the United States.
[Pic via Huge]
Joan Creative hired Renee Jennings as chief financial officer.
In the new role, Jennings will be responsible for will be responsible for all financial matters regarding clients, general accounting and Joan Holdings compliance, including working in tandem with Joan founders Lisa Clunie and Jaime Robinson in overseeing Joan Creative.
Jennings arrives at Joan from Ogilvy & Mather, where she has served as chief financial officer, North America for nearly seven and a half years. She originally joined Ogilvy & Mather as a senior accountant back in 1988 and has served in a variety of positions for the agency, including director, financial systems and operational strategy and regional controller.
“We’re extremely grateful for the success Joan has experienced over the last year and a half, and the addition of Renee is another milestone for our agency’s continued growth,” Clunie, who serves as the agency’s CEO, said in a statement. “Her financial background and experience running such an impressive company portfolio make Renee a great asset to Joan, and we’re thrilled to have her on board.”
Jennings’ appointment follows the arrival of managing director, head of account management Karla Stewart earlier this month and director of client partnerships Denetrias Charlemagne back in April.
Ford appears to be re-examining its relationship with WPP’s dedicated agency GTB going into 2018.
A client representative provided the following statement:
“We value the talented and creative men and women at WPP. They are trusted partners and curators of the Ford brand. As we are across the Ford business, we are exploring options to improve the fitness of our marketing and advertising operations. No decisions have been made.”
Representatives for both GTB and WPP deferred to the client.
It’s unclear if “exploring options” refers to a potential formal review, but the statement seems to indicate that Ford will reassess its relationship with the agency in some capacity and that unspecified changes are being considered.
Last month, the auto giant promoted Kumar Galhotra to CMO. Former CEO Mark Fields was replaced by James Hackett, who had run the company’s Smart Mobility division, back in May.
GTB has faced a series of setbacks this year. Longtime chief creative officer Toby Barlow left the Ford-dedicated WPP unit back in February, and the agency brought on TBWA veteran Tito Melega to replace him in September.
SVP, director of platforms and partnerships John Gray then went to Pinterest this spring before the agency laid off between 100 and 150 employees over the summer. Earlier this month, we also learned that Dwayne Raupp, who co-lead GTB’s invention design studio, Kinetic Optimism Studio, had left the agency to become executive creative director at Huge Detroit.
Hilton has appointed TBWA as its global creative agency partner, following a review for its enterprise creative agency services. AdAge first reported the news yesterday.
“We are thrilled to be working with Hilton,” TBWAChiatDay New York managing director Nancy Reyes said in a statement. “We had immediate chemistry with their team and have been impressed every step of the way by how they’ve used technology to reimagine the travel experience for their guests. It will be an honor to work with an iconic company with a portfolio of leading brands.”
The assignment encompasses the Hilton master brand and 14 sub brands, as well as Hilton Honors, the brand’s loyalty program. U.K. agency Fold7 formerly handled global creative for Hilton Worldwide and it’s unclear what the agency’s relationship with Hilton will be going forward.
Hilton continues to work with a number of agency partners on its other brands, including The Martin Agency on DoubleTree, GSD&M on three All Suites brands and HZDG on Canopy.
Hilton Worldwide spent over $126 million on all its brands domestically in 2016 and nearly $45 million in the first six months of 2017, according to Kantar Media.
On Monday November 13, Visit Finland hosted the world premiere of The Symphony of Extremes, in Helsinki. The Symphony of Extremes is a unique new piece composed from Finnish DNA sequences, by Eicca Toppinen, from the cello metal band Apocalyptica, in honor of Finland’s centenary celebration. The song and its accompanying video fuse art, science and travel in a completely new way, emphasizing the Finnish mindset and the land’s strong contrasts.
Parts of the music video images are from Visit Finland’s past productions by Otto Films (directed by Pekka Hara).
Inspired by ASMR and slow TV, advertising is coming around to the idea that boring content might not be that boring after all. We saw this with Ikea’s awesomely tedious preroll ads. And now we can Samsung to the list of brands that are turning unremarkable footage into something bordering on mesmerizing. Samsung U.K. has…
Samsung made fun of Apple for the millionth time in its most recent smartphone ad earlier this month (which included some pretty inspired visual mockery). But now, Motorola goes after both of them–in a spot from Ogilvy Paris that picks up exactly where the Samsung spot ended. Samsung’s hero, you’ll remember, was last seen walking…
Ready to make some early New Year’s resolutions? Of course you’re not. But Spotify has some fun suggestions regardless, based on the amusingly peculiar habits of its user base. The streaming music service’s new global out-of-home campaign for the holidays uses the same basic approach as last year–billboards with snappy headlines based around fun tidbits…
Shares in Chipotle Mexican Grill rallied after founder Steve Ells agreed to step down as CEO, clearing the way for a new leader with the operational expertise that the burrito chain says will help pull it out of a two-year slump.
Ells, a trained chef who started the company in 1993, will hand over the reins once a new CEO is found, Chipotle said Wednesday. He will continue as head of the board, taking the title of executive chairman.
Chipotle has struggled to bounce back from an E. coli crisis in 2015 that sickened customers around the U.S. While the company had begun to restore its reputation in the past year, a norovirus incident in Virginia and a viral video of mice at a Dallas location sparked a fresh round of negative headlines.
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