Nov
30
BMW picks Zone for retail marketing brief
Posted in: UncategorizedBMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK.
Nov
30
Matt Lauer Firing Caps a Difficult Time at NBC News
Posted in: UncategorizedHe led the network’s highly profitable “Today” show for more than 20 years. Now, the show is in trouble — and the news division is under attack.
Nov
30
Head of Communications Planning Julian Cole Is Leaving BBDO New York at the End of the Year
Posted in: UncategorizedHead of communications planning Julian Cole is leaving BBDO New York after more than two years.
An agency spokesperson confirmed that Cole will be leaving at the end of the year to travel. Going forward, Cole’s responsibilities will be handled by other members of BBDO’s planning department, under the leadership of chief strategy officer Crystal Rix, who was promoted to that role at the beginning of the year.
Cole has served as BBDO New York’s head of communications planning since June of 2015. Prior to that he spent a little over two years in the same position for BBH New York.
Before being promoted to that role he spent nearly two years as strategy director across all BBH brands, including Axe, Johnnie Walker, Google Chrome, Sprite, Google Chrome, Unicef, Vaseline, Cole Haan and Westin, while also working on BBH Labs and ZAG projects. Prior to joining BBH he built and led the digital product offering for The Conscience Organization in Sydney.
Nov
30
Wednesday Odds and Ends
Posted in: Uncategorized-Ogilvy Sydney introduces “The HCG Buckethead Army” for KFC Australia (video above).
-Sparks & Honey released its fifth annual trends report.
-Spotify once again turned to quirky user data for its “2018 Goals” OOH campaign.
-Ford appointed Laundry Service content shop Cycle to handle social media on a new Lincoln campaign.
-WMcCann hired André Marques to serve as creative vice president.
-Digital Kitchen hired Ally Malloy as director of client services and Joran Thompson as director of business development.
-Peoples Jewellers tapped recently-launched Toronto-based creative agency Juliet, who worked with a sushi chef to design a fish necklace for the Toronto Zoo’s penguins.
–Nike Communications hired Brian Boye as vice president, tasked with overseeing beauty, grooming, fitness and men’s style.
Nov
30
IKEA: Lack Friday
Posted in: Uncategorized
It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea.
This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.
Nov
30
KFC: The HCG Buckethead Army
Posted in: Uncategorized
KFC Australia kicks off the cricket season with its brand-new campaign, asking Australians nationwide to join The HCG Buckethead Army New TVC looks to bring together Australians everywhere to support the Australian cricket team this Magellan Ashes series.
The campaign comprises of TV and online content, PR and social activities, creative outdoor projections and murals and a digital microsite for Australians to join The HCG Buckethead Army and support both Magellan Ashes and later in the cricket season, the KFC Big Bash league.
Nov
30
Mayans
Posted in: Uncategorized
At Noah’s Ark, we believe in the supremacy of the idea, we pursue it wherever it leads us, and pitch it tirelessly. Even if it leads to pitching alternatives to Mayans bent on human sacrifice, Islamist sect convinced that western education is wrong, a separatist organization in the quest for self-determination and a cannibal.
Nov
30
Boko Haram
Posted in: Uncategorized
At Noah’s Ark, we believe in the supremacy of the idea, we pursue it wherever it leads us, and pitch it tirelessly. Even if it leads to pitching alternatives to Mayans bent on human sacrifice, Islamist sect convinced that western education is wrong, a separatist organization in the quest for self-determination and a cannibal.
Nov
30
Biafrans
Posted in: Uncategorized
At Noah’s Ark, we believe in the supremacy of the idea, we pursue it wherever it leads us, and pitch it tirelessly. Even if it leads to pitching alternatives to Mayans bent on human sacrifice, Islamist sect convinced that western education is wrong, a separatist organization in the quest for self-determination and a cannibal.
Nov
30
Cannibal
Posted in: Uncategorized
At Noah’s Ark, we believe in the supremacy of the idea, we pursue it wherever it leads us, and pitch it tirelessly. Even if it leads to pitching alternatives to Mayans bent on human sacrifice, Islamist sect convinced that western education is wrong, a separatist organization in the quest for self-determination and a cannibal.
Nov
30
Artful Coffee Rebranding – Taylors of Harrogate's New Brand Identity Features Illustrated Landscapes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Developed by creative studio Pearlfisher, Taylors of Harrogate’s new brand identity is both eye-catching and artistic at the same time. Adorned with illustrated landscape imagery, the coffee…
Nov
30
Pedal-Powered Winter Sports – The Sno-Go is a Cross Between a Bicycle and a Snowboard (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Skiing and snowboarding are among the most exhilarating winter sports, but not everyone is confident enough to hit the slopes, which is why the Sno-Go has so much potential. The new piece of winter…
Nov
30
Snapchat's New $250,000 Story Ads Are Made for the Redesign
Posted in: Uncategorized
Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.
The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country, for now. The Promoted Story looks like any other media channel from Snapchat Discover partners like BuzzFeed, Hearst, Tastemade and Cond Nast, only the cover image is labeled as an ad and falls under a separate “sponsored” section.
The price is similar to what a brand would pay to take over a publisher’s Discover channel for a day, which is when one advertiser fills all the ad placements, according to one Snapchat advertiser, who has been offered the new ad format and spoke on condition of anonymity.
Nov
30
Watch the Newest Ads on TV From Verizon, Toyota, Wells Fargo and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Toyota presents the touching story of a very special tree and its place in the hearts of one familyand particularly one couple. E*Trade suggests that you shouldn’t get mad at your brother-in-lawyou should get E*Trade (it’ll make sense after you watch the spot). And Wells Fargo serves up a charming array of “holiday meal memories” as a way of calling attention to its charitable efforts involving food banks.
Nov
30
'Crisis' Looms as American Airlines Gives Way Too Many Pilots Christmas Off
Posted in: Uncategorized
American Airlines is rushing to resolve a scheduling fault that gave time off to too many pilots in December, a flaw that has left more than 15,000 flights without sufficient crew during the holiday rush, according to a union for the carrier’s pilots.
The Allied Pilots Association estimated the number of affected flights, from Dec. 17 to Dec. 31, based on information provided by the carrier, said Dennis Tajer, a spokesman for the union.
“This is certainly not routine,” Tajer says. “This is a crisis right now, and in that crisis, they’ve gone solo.”
Nov
30
Marketer's Brief: Echo Dot, Fire TV Sticks Win Black Friday Weekend
Posted in: Uncategorized
The hunger for food merchandise is real, to a point
Did you hear about the $50 keg that comes with a year’s supply of Hidden Valley Ranch? It’s temporarily sold out on the brand’s Ranch Outlet, showing that people who really love brands have some money to spend. Stove Top’s Thanksgiving Dinner Pants also quickly sold out. But maybe people will only spend to a point. KFC’s $10,000 Internet Escape Pod is now on sale for just $5,000. But KFC’s less pricey items, like a $14 pillowcase with Col. Sanders face on it, are sold out. For Ranch fans, Hidden Valley and agency Current have other items including an ornament ($12), an ugly holiday sweater ($40) and, for the bigger spenders, a $110 Ranch fountain with a festive skirt. That one also comes with a year’s supply of the dressing.
Gillette goes farther downscale with new razors
Nov
30
If You Can't Beat Them Buy Them: Mars Takes Stake in Kind
Posted in: Uncategorized
Mars is taking a stake in snack maker Kind, signaling just how desperate big food makers are to thrive in an industry where startups are winning.
“I call it buying scared, is what we’re kind of seeing in the food industry right now,” says Shea Food Consultants President Rick Shea. “Companies have realized that they need to be in some of these faster-growing categories with brands and/or products that are better positioned for the long term.”
Mars is already in the category. Back in 2015, the company eagerly announced the national rollout of Goodnessknows, a snack bar featuring four small squares of fruits and nuts sitting atop dark chocolate. That line and a competing one from Hershey, under the Brookside name, pitted the major candy makers directly against Kind in the growing snack bar space.
Nov
30
As TV Changes, Matt Lauer's Ouster Isn't the Quake It Could Have Been
Posted in: Uncategorized
Matt Lauer’s sudden dismissal from NBC’s “Today” isn’t likely to cause the same disruption that it once would have.
Allegations of sexual misconduct against the longtime morning host rocked the media worldnot to mention his co-hosts, by all appearancesbut Lauer’s firing won’t make a meaningful impact on viewership or advertiser demand, industry executives say.
“In our observation, anchor changes have traditionally had little to no impact on ratings,” says Brian Hughes, senior VP of audience intelligence and strategy at Magna, the intelligence and strategy unit of IPG Mediabrands. “At any rate, it would be impossible to separate any impact from the organic viewing changes that are already occurring.”
Nov
30
Ford Looks Beyond WPP, Hires Laundry Service For Lincoln Work
Posted in: Uncategorized
Ford has moved outside of WPP for help on a new campaign for its Lincoln brand, tapping Laundry Service, the Wasserman Media Group-owned New York-based shop that is riding a hot streak. The shop’s content studio, called Cycle, was hired to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV, a Lincoln spokesman confirmed.
The assignment comes as the Ford-WPP relationship, one of the longest-running client-agency hookups in the industry, is under new strain as the automaker re-evaluates its marketing model.
WPP in 2012 established Hudson Rouge to handle the Lincoln luxury brand. The Lincoln spokesman confirmed that Hudson Rougeknown for Lincoln’s Matthew McConaughey ads will continue to work on Lincoln, including on the Navigator campaign. Still, Laundry Service’s content-creation role on the campaign is significant, according to people familiar with the matter.
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