Nov
02
Pick of the week: Think!'s pink kittens make a powerful ad for road safety
Posted in: UncategorizedJeremy Lee thinks that Abbott Mead Vickers BBDO’s swansong ad for Think! Is among the best it has done for the client.
Nov
02
Campaign Diary: soporific programmatic, while Sorrell and Schama are firestarters
Posted in: UncategorizedThe ID Comms chief Tom Denford sends man to sleep and Sir Martin Sorrell recalls university days with pal Simon Schama.
Nov
02
Turkey of the week: Tui's cheesy ad will have you reaching for the remote
Posted in: UncategorizedGurjit Degun cringed at the Tui ad featuring a woman singing Ain’t Nobody Loves You Better by Chaka Khan as she dances through an ideal holiday.
Nov
02
Agency Creativity: The Devil Is in the Department
Posted in: Uncategorized
Recently, Millennial Art Director Guy railed against the agency layers he says are killing creativity. We all feel his pain, but the real cause goes deeper than the meeting, and he’s a part of it.
The devil is in the department. That’s what creates the layers and makes otherwise rational human beings think a 30-person meeting is a viable path to excellence.
Departments are mini profit centers, with disincentives for helping others. They establish and hone singular perspectives and biases, which Millennial Art Director Guy, unfortunately, exemplifies (the creative department bias: Just keep the strategy and other people out of the kitchen, and we’ll create amazing advertising).
Nov
02
How To Promote Price Over and Over Without Missing A Beat
Posted in: UncategorizedGEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren. Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse […]
The post How To Promote Price Over and Over Without Missing A Beat appeared first on Adpulp.
Nov
02
Pitch update: Axa, Hillarys, Hyundai, McDonald's, Peperami
Posted in: UncategorizedKeep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.
Nov
02
Facebook, Under Fire in Russia Inquiry, Posts 79% Rise in Profit
Posted in: UncategorizedFacebook’s top executives skipped congressional hearings on Russian meddling to report the company’s blockbuster financial results to shareholders.
Nov
02
Weinstein Documentarian Wants Another Shot at His Subject
Posted in: UncategorizedBarry Avrich, who claims his 2011 film about Harvey Weinstein was buried by IFC Films, said he wanted to expand it after a sexual harassment scandal.
Nov
02
Sci-Fi Character Candle Holders – The Stranger Things Eleven Bleeding Nose Candle Holder is Artistic
Posted in: Uncategorized
(TrendHunter.com) The Stranger Things Eleven Bleeding Nose Candle Holder comes as a celebratory piece of home decor that commemorates the release of the second season of the wildly popular Netflix original science…
Nov
02
Mini All-in-One Apartments – The 'Taac' Micro Apartment is a Living Space, Office and More (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Urban living space is becoming more coveted as consumers shift back into urban locations and populations increase, so the ‘Taac’ micro apartment identifies how a space could be made…
Nov
02
Social Networks Can't Promise Election Meddling Won't Happen Again
Posted in: Uncategorized
Facebook, Google and Twitter told Congress they aren’t sure they’ve measured the full extent of Russia’s manipulation of social networks in last year’s U.S. presidential campaign and they don’t yet have the technology to prevent it from happening again.
“It really is a global threat,” Colin Stretch, Facebook’s general counsel, said Tuesday at a Senate Judiciary subcommittee hearing when asked if countries such as North Korea and Iran also could use subterfuge to interfere in American politics.
The session was the first in two days of hearings before three congressional committees, as the technology companies face demands for change — and the threat of new legislation to regulate political advertising — after they acknowledged extensive efforts by Russians to sow discord and spread disinformation.
Nov
02
Lone Star State of Mind: The Cowboys Are Staving Off the NFL's Ratings Declines
Posted in: Uncategorized
In piecing together the 2017 NFL broadcast schedule, the league’s media partners went all-in on the Dallas Cowboys, signing on Jerry Jones’s charges to appear in 13 national TV windows. At the midway point in the season, it appears that the “Everything’s Bigger” in Texas strategy has gone a long way toward preventing a significant ratings crash.
According to Nielsen live-plus-same day data, the Cowboys are once again TV’s top draw, averaging 22 million viewers and a 12.4 household rating in their first five coast-to-coast broadcasts. Not only has Dallas factored in the season’s highest-rated NFL broadcast — the Cowboys’ lopsided 42-17 loss in Denver on Sept. 17 delivered 26.0 million viewers and a 14.3 HH rating in Fox’s Sunday afternoon window — but the team has managed to put up huge numbers in regional coverage.
The top-rated NFL game in Week 4 was the Los Angeles Rams-Dallas single-header on Fox, which beat out all the games in the national windows with an average draw of 20.1 million viewers and an 11.5 household rating despite airing in only 32 percent of all TV markets.
Nov
02
Under Armour CMO Exits as Revenue Falls
Posted in: Uncategorized
The global head of marketing for Under Armour has exited the company, a spokeswoman confirms, in an executive shakeup following the brand’s dismal third-quarter earnings report on Tuesday.
Chief Marketing Officer Andrew Donkin joined the Baltimore-based sportswear brand 15 months ago from Amazon, where he served as head of worldwide mass and brand marketing for four years. Pam Catlett, senior VP and general manager of women’s and youth at Under Armour, has also left the company.
A spokeswoman said the company “mutually agreed to part ways” with the executives. “They will depart Under Armour later this month,” she said in an emailed statement.
Nov
02
As Ad Revenue Hits a New High, Facebook Pours Money Into Watch
Posted in: Uncategorized
Facebook is spending big on its Watch video service, hoping to spark interest in the new product, but eventually wants to support the effort with ad revenue, not its own checkbook, CEO Mark Zuckerberg says.
On Wednesday, the social network released third-quarter earnings, topping $10 billion in ad sales for the first time and reporting $4.7 billion in profits. Ad revenue was up 50 percent from the prior year.
It was Facebook’s spending that most concerned Wall Street, as the company promised to pour money into better security to combat the kinds of activity that afflicted the social network during the election. Facebook reps have been in front of Congress this week discussing election meddling, illicit ad buys and fake accounts that aimed to influence the U.S. elections.
Nov
01
Adobe: Exhibtion Stockholm
Posted in: Uncategorized
The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR.
It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe’s own “Lightroom for mobile”.
Nov
01
Prison Blues: Electric Chair Sometimes
Posted in: Uncategorized
These ads were part of a hard hitting “tongue in cheek” campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison. Also, for most, it was their first experience interviewing for a job, learning a skill, and developing a work ethic that would translate to the outside world. After 5 years of existence, the program had zero percent recidivism, (inmates who left the prison and did not return) while the national average hovers around 70%.
Nov
01
Prison Blues: Other Use Sex
Posted in: Uncategorized
These ads were part of a hard hitting “tongue in cheek” campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison. Also, for most, it was their first experience interviewing for a job, learning a skill, and developing a work ethic that would translate to the outside world. After 5 years of existence, the program had zero percent recidivism, (inmates who left the prison and did not return) while the national average hovers around 70%.
Nov
01
Prison Blues: His Resume
Posted in: Uncategorized
These ads were part of a hard hitting “tongue in cheek” campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison. Also, for most, it was their first experience interviewing for a job, learning a skill, and developing a work ethic that would translate to the outside world. After 5 years of existence, the program had zero percent recidivism, (inmates who left the prison and did not return) while the national average hovers around 70%.
Nov
01
Prison Blues: We Didn't Steal
Posted in: Uncategorized
These ads were part of a hard hitting “tongue in cheek” campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison. Also, for most, it was their first experience interviewing for a job, learning a skill, and developing a work ethic that would translate to the outside world. After 5 years of existence, the program had zero percent recidivism, (inmates who left the prison and did not return) while the national average hovers around 70%.
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