Hasta La Creative!

UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record.

Jason Stein sends me a direct Instagram video of himself. In it, he’s running in his Nikes while talking about how pumped he is for our interview.

Nike has been a client since 2014. “Given that I was obsessed with social media and I’ve spent my whole life playing basketball and wearing Nike, if we didn’t win that pitch, I said, ‘We’re shutting it down,'” recalls the college athlete-turned-entrepreneur. “All I did was prepare for that for two weeks and I literally had photos in the deck of me in Jordan and Nike gear playing basketball in high school on the cover of [Gannett’s] The Journal News. I was like, ‘I’ve been an ad for you guys forever.'”

The story is vintage Stein. (No relation to this reporter.) He’s fiercely competitive, a straight shooter and sometimes intense to the point of discomfort. So it was without fear that he pitted his shop Laundry Serviceat the time a 4-year-old “internet video company” run by a 30-year-old unknownagainst Nike partner powerhouses Wieden & Kennedy and AKQA. And won.

Continue reading at AdAge.com

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As you know New Year (Rosh Hashana in Israel) is a hectic time on social media feeds. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all. But Carlsberg doesn’t compromise on the type of wishes it sends.

So when Facebook announced a couple of weeks back it was implementing its live photo technology, we immediately understood that together with the vertical screen, we held at our fingertips the power to implement a new type of storytelling through the mobile feed by combining a short movie with live interaction.

Carlsberg created ‘The Best Way to Open the New Year’ – an interactive ‘Live Photo’ based post that asks social media aficionados to ‘Press Here and not Let Go’. Those who did, (live photo tech only works on mobile) were delighted to see they’d just set in motion a rube machine that ultimately delivers Carlsberg’s suggestion to open a great new year with a nice pint.

Surfers loved our playful interactive experienced and engaged with our innocuous little post like never before. Engagement rate reached 13% – an all-time high for the brand whose record stood until then unbeaten at 9% J

Our Carlsberg’s Rosh Hashanah post reached over 250K people

Got over 50K clicks

Over 4000 interactions

with 660 comments

and over 250 shares.

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Idan Kligerman, Nofar Birenbaum, Gal Mamalya, Kobi Cohen
VP Client Services: Ben Muskal
Account Supervisor: Moran Darzi
Account Executive: Dana Mey- Tal
Creative Coordinator: Eva Hasson

The post Carlsberg’s Rosh Hashanah Record Breaking Post by BBR Saatchi & Saatchi appeared first on DesiCreative.

A new TV campaign for Hoover launching today will mark the start of an era of enthusiastic above-the-line marketing, the brand’s new top marketer told Campaign.

Facebook is planning to tell a Congressional panel in more detail just how deeply Russian ads and posts infiltrated the news feeds of U.S. voters on its social network, according to prepared testimony obtained by Bloomberg.

At a Senate Judiciary subcommittee hearing Tuesday, General Counsel Colin Stretch will say that 29 million people were directly served content from accounts backed by the Internet Research Agency, a pro-Kremlin Russian group. Those posts, after they were liked, shared and commented on, traveled to the news feeds of approximately 126 million people at some point over a two-year period, his testimony states. That’s equivalent to about 40 percent of the U.S. population.

Facebook’s testimony portrays the company as shocked about Russian use of its platform for political means — and eager to come up with solutions so it doesn’t happen in the future. The planned remarks underscore that the social network is doing its part to coordinate with Congress so investigators can understand the problem. The hearing Tuesday and two more planned for Wednesday mark the culmination of a weeks-long communication offensive with legislators, including blog posts, executive outreach and the hiring of crisis public relations firms. Facebook may be betting that being helpful and conciliatory now makes it less likely to face cumbersome regulation, though the company says it is open to some legislation on advertising.

Continue reading at AdAge.com

No novo Cinemático, Carlos Merigo, Matheus Fiore, Robson Bravo e Virgílio Souza conversam sobre “Thor: Ragnarok”, terceiro capítulo do herói da Marvel dos cinemas, dirigido por Taika Waititi. O papo começa em 3:35, com spoilers em 23:10. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify > 23:10 […]

> LEIA MAIS: Cinemático – Thor: Ragnarok

Curta-metragem ironiza forma como estamos registrando nossas férias

> LEIA MAIS: “The Postcard” traz uma previsão assustadora sobre nossos verões do futuro

CEO and chairman Michael Roth of IPG appeared to be the first holding company leader to respond to a wave of sexual harassment complaints currently upending the worlds of media and entertainment.

Today Roth sent a memo to all employees around the world encouraging them to report incidents of harassment and promising that whistleblowers will not be punished in retaliation.

The note was less an announcement than a statement of solidarity with IPG’s 50,000-plus employees, as Roth did not indicate any policy changes.

Perhaps most significantly, he promised that IPG would maintain a “zero-tolerance policy against retaliation” against those who come forward. He did not, however, make clear how the organization would follow through.

Some may read this as a response to the case of Erin Johnson, whose lawyers compared her to “a student waiting to be punished outside the principal’s office” in a November 2016 filing arguing that JWT had punished her for suing the agency and its now-former CEO Gustavo Martinez. WPP’s law firm of Davis & Gilbert had previously called her claims “incomprehensible,” arguing that “it is hard to imagine a scenario that would be less retaliatory than that presented by the facts here.”

Here’s the full email that went out this morning.

memo from Michael Roth

Mass Minority hired Brent Rivard as its new president, working out of its Toronto office and overseeing all agency operations while reporting directly to founder and CCO Brett Channer.

Rivard’s official start date for the role is December 2.

“We looked globally for the right person, preferring someone with an MBA,” Channer said in a statement. “They had to have global experience, network business and operations experience, and a mindset for disrupting a category for positive change They also had to believe in the power of creativity to drive business in a technology age. Brent fit the bill perfectly.”

Rivard joins Mass Minority from Anomaly New York, where he spent nearly four years as managing director for AB InBev’s global Budweiser account and a member of the office’s executive leadership team. Before that he spent nearly two years at Anomaly Toronto as an executive business director, following over three and a half years with BBDO Toronto as a vice president, group account director on the agency’s Mercedes-Benz, Molson and Cara accounts. He also served stints at Doner Canada and at Saatchi & Saatchi, where Channer served as a creative director.

“Brett and his creative partner, Doug Bramah, were two of my mentors at Saatchi, and we’ve stayed in touch over all these years. Brett called me out of the blue about this opportunity; I wasn’t even close to looking for a new challenge since I was working at one of the best agencies in the world on the largest global alcohol brand,” Rivard said in a statement. “That said, Brett’s story about what Mass Minority is doing with creative and technology intrigued me. It felt like they were onto something big … something badly needed in the industry. Seeing the volume of breakthrough digital, design, and content work they had completed in less than two years – and how they were leveraging technology and data – I just had to be part of this company.”