Oct
30
Oct
30
NBC Predicts Double-Digit Rise in Winter Olympics Ad Sales
Posted in: Uncategorized
NBC expects ad revenue in its upcoming coverage of the 2018 Winter Olympics to surpass the 2014 Winter Olympics in Sochi by a low double-digit percentage, and says commercial time in the Super Bowl is “extraordinarily well sold.”
“Our marketplace is healthy and sales for both Super Bowl and Winter Olympics games is brisk,” Dan Lovinger, executive VP of advertising sales at NBC Universal Sports Group, said during a press call on Monday.
It’s unusual for one network to have both the Olympics and the Super Bowl to sell in the same year. Nor are the events usually so close together. The Winter Olympics in Pyeongchang, South Korea, open just five days after Super Bowl LII.
Oct
30
What You Need to Know About the Trump Pal Twitter Banned
Posted in: Uncategorized
Oh dear. Stone really lost his shit. So, what did Twitter say about banning him?
Nothing officially, because Twitter says it doesn’t comment about the status of individual accounts. But just below the “Account suspended” notice where Stone’s Twitter feed used to be, there’s a line that reads, “Learn more about why Twitter suspends accounts, or return to your timeline.” One particular passage in the linked page, titled “About suspended accounts,” is obviously relevant:
Abusive Tweets or behavior: We may suspend an account if it has been reported to us as violating our Rules surrounding abuse. When an account engages in abusive behavior, like sending threats to others or impersonating other accounts, we may suspend it temporarily or, in some cases, permanently.
Oct
30
Uber's Bozoma Saint John Makes First Big Mark With NBA-Themed Campaign
Posted in: Uncategorized
Five months into her tenure as Uber’s first chief brand officer, Bozoma Saint John is making her first big marketing move with the debut of an NBA-themed national ad campaign, “Rolling With the Champion.” Her company tapped LeBron James and Maverick Carter’s digital media company Uninterrupted for the effort, which stars ESPN SportsCenter co-anchor Cari Champion, newly trained as an Uber driver, transporting NBA rookies like the L.A. Lakers’ Lonzo Ball and Kyle Kuzma as she digs into their personal stories.
The effort debuts today on ESPN and is a glimpse of where Saint John plans to take Uber’s message as the company tries to dig out of its many controversies over the past year, a series of debacles that led to the exit of founder Travis Kalanick.
“The way I’m theoretically thinking about it is that Uber is the official ride of pop culture,” she says. “It’s convenient, but it’s also the way of life now, how you experience all the things you do in pop culture, whether it’s sports, music, fashion or art.”
Oct
30
Apple iPhoneX Epic Fail Update
Posted in: Uncategorized
I wrote the last half of this articlesee “THE ORIGINAL ARTICLE” belowon Oct. 27, circa 4:15 a.m. ET. I was tired and in a foul mood. I published it, posted it on my site, tweeted about it, and did all the things I usually do with my content.
I received some ribbing from friends who suggested that I might “need some tech advice.” As you can imagine, I received many comments from people who had a similar experience. And as you can also imagine, I received just as many comments from diehard fanpeople saying stuff like “Shelly, you’re too stupid to own a smart phone.” I’ve heard that one before, but it never gets old.
Then, on Saturday, October 28, 2017, circa 2:30 p.m. ET, my phone rang:
Oct
30
Imax Seeks New Global Creative Agency
Posted in: Uncategorized
After changing up its marketing leadership team this summer, Imax is ready to bring on a new global creative agency to help tell its brand story.
“It’s a complex world with complex challenges and we’re looking for a creative partner who understands our brand and our story, and can unlock the potential of the Imax proposition,” says Denny Tu, executive VP of global brand and creative at Imax.
Tu, who joined Imax in August, one month after JL Pomeroy came onboard as the new CMO, says the company is handling the review internally and is looking to make an appointment before the end of the year. Imax had worked with Mistress on global creative since the end of 2015. Tu says the relationship ended earlier this year.
Oct
30
Watch the Newest Ads on TV From Beats, Dropbox, Mtn Dew and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Atlanta Falcons wide receiver Julio Jonesalong with four other Julio Jonesesplugs all the different types of shows you can watch on YouTube TV. Dropbox says “The world needs your creative energy” in a vividly animated spot. And Beats presents a selection of “boss tips” from actress and comedian Liza “Lizzza” Koshy of YouTube and “Freakish” (Hulu) fame.
Oct
30
No, Facebook Is Not Listening to Conversations and Targeting Ads
Posted in: Uncategorized
An AdAge editor was sure Facebook was spying on her private online conversations in Slack, where she’d recently mentioned to a colleague a high-school friend she hadn’t thought about for years.
The next day the high school friend sent her a Facebook friend request.
Had the friend been served a suggestion by Facebook based on the editor’s conversation in Slack? That creepy feeling that Facebook must have tapped the conversation was the same one many Facebook users claim to have experienced.
Oct
30
180LA, Ideo Veterans Form TBD, the Year's Latest New Agency
Posted in: Uncategorized
Rafael Rizuto, one of the former 180 LA executive creative directors behind award-winning efforts like Boost Mobile’s “Boost Your Voice,” UNICEF’s “Unfairy Tales” and Expedia’s “Dream Adventures,” has teamed with former Ideo strategist Virginia Wang and industry veteran Jordan Warren to open a creative shop called TBD.
It’s the latest in a series of agency startups that have mushroomed onto the scene, many promising marketers a new focus on solutions.
This fall, Wieden & Kennedy vets Mark Fitzloff and Craig Allen opened their own respective shops, Opinionated and Callen; agency vet Mark Wnek opened his New Breed Talent Army; alumni of R/GA, CP&B and Roundhouse debuted A Fixer Agency; and seasoned marketing execs like Airbnb’s Jonathan Mildenhall and Pepsico’s Brad Jakeman announced plans to start their own consultancies.
Oct
30
Brown Apron: Now Flying
Posted in: UncategorizedPrint
Brown Apron
Catla. Now Flying Every Day From Kolkata to Bengaluru.
Rohu. Now Flying Every Day From Kolkata to Bengaluru.
Bhetki. Now Flying Every Day From Kolkata to Bengaluru.
Advertising Agency:Origami Creative Concepts, Bengaluru, India
Creative Director:Nikhil Narayanan
Art Director:Sumeesh Chempoor
Illustrator:Sumeesh Chempoor
Copywriter:Kevin James
Oct
30
ReedPop will look to fans to grow MCM Comic Con
Posted in: UncategorizedReedPop, the US-based division of Reed Exhibitions, will be analysing what MCM Comic Con fans want from the show before it looks to expand it next year.
Oct
30
Vice Media hires Vogue ad director to lead new fashion group
Posted in: UncategorizedVice Media has hired Condé Nast’s Lucy Delacherois-Day for the newly-created role of commercial director as the publisher brings together its brands and agencies into a specialist fashion and luxury group.
Oct
30
Eiffel Tower hosts golf putting course to celebrate Ryder Cup
Posted in: UncategorizedThe French Golf Federation has added a putting course on the Eiffel Tower to create a buzz around the Ryder Cup, which will take place near the city next year.
Oct
30
Naruhodo #103 – Testes de personalidade funcionam?
Posted in: Uncategorized
MBTI, o Meyer-Briggs Type Indicator. Eneagrama. Palográfico. E vários outros. São válidos ou é preciso ir com muita calma nessa hora? O que a ciência tem a dizer sobre isso? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (38min 08s) ======== Download | iTunes | Android | Feed Edição: […]
> LEIA MAIS: Naruhodo #103 – Testes de personalidade funcionam?
Oct
30
Spoon faz clipe inteiro usando área de trabalho do Photoshop
Posted in: Uncategorized
Ideia é homenagear designers, que representam boa parte dos fãs da banda
> LEIA MAIS: Spoon faz clipe inteiro usando área de trabalho do Photoshop
Oct
30
Submarine Inventor Admits Dismembering Swedish Journalist
Posted in: UncategorizedPeter Madsen again denied killing Kim Wall, telling police interrogators in Copenhagen that she had died of carbon monoxide poisoning.
Oct
30
Niall Horan Helps One Direction Tie a Beatles Chart Record
Posted in: UncategorizedWhen Mr. Horan’s new album, “Flicker,” hit No. 1, One Direction joined the Beatles as the only bands to have three members top the chart with solo albums.
Oct
30
NBC News and MSNBC Cut Ties With Mark Halperin
Posted in: UncategorizedNBC joins Showtime, Penguin Press and HBO in severing connections with the political journalist, who was accused of sexually harassing colleagues.
Oct
30
Monday Morning Stir
Posted in: Uncategorized-Comedian Diane Morgan stars in We Are Social’s new campaign for First Direct (video above).
-Facebook offered advertisers “a targetable breakdown” of U.S. voters during the 2016 election.
-The New York Times takes a look at BBDO’s anti-bullying campaign with Monica Lewinsky.
-Adweek lists “The Scariest, Freakiest and Funniest Halloween Ads of 2017.”
-Duncan Channon’s “Whatever It Takes” World Series PSA for Stand Up to Cancer doesn’t swing for the fences.
-Performance marketing agency Merkle hired Digitas LBi vet Joanne Zaiac as chief client officer of its Americas division.
-GroupM global CEO Kelly Clark says media agencies are changing for the better, consultants don’t have “real world experience.”
-Full-service digital agency Ueno hired David Navarro as executive creative director in its New York office and Elisabeth Boonin as U.S. executive technology director, based out of its San Francisco office.
Oct
30
W+K, AKQA Vet Lori DeBortoli Joins WPP Experience Agency SET as Managing Director
Posted in: Uncategorized
WPP experience agency SET hired Lori DeBortoli as managing director of its Portland and Los Angeles offices.
DeBortoli will be tasked with engaging potential clients as well as managing SET’s West Coast offices.
DeBortoli joins SET following two years as a client partner for AKQA in Portland, working as Nike global brand digital director and on new business outreach. She formerly spent around three years as an executive producer with W+K Portland, working on the agency’s Nike, P&G, Kraft, Oreo and Maxwell House accounts. After her stint with W+K, DeBortoli joined Edelman as a senior vice president, director of integrated production, where she worked with clients including Microsoft, Disney, Warner Brothers, Activision, Adobe, Starbucks, Ghirardelli, PayPal, and HP. She also has previously served as an integrated producer for CP+B Boulder and vice president, integrate production for Red Square Agency.
“One of the most appealing things about SET is not only constantly making real, physical things that get great press, but that we can partner with anyone – directly with brands, ad agencies should they need us, digital shops, design studios, entertainment companies and more,” DeBortoli said in a statement. “That is incredibly freeing when you no longer need to look for competitors but instead, look for the best spot to build a bridge.”
“I’m very excited to have Lori on our team. Her expertise in nurturing client relationships, her experience across advertising, PR and digital, and her passion as a manager make her the ideal fit to lead the West,” added SET CEO Alasdair Lloyd-Jones.
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