Minnesota Wild Fans Claim Their Ice

Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a […]

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'American Idol' Reboot Costing Advertisers $200,000, Going Against 'The Voice'


ABC’s reboot of “American Idol” is costing advertisers around $200,000 for a 30-second spot, according to media buyers, who say they have purchased inventory for the show on Sunday and Monday nights.

ABC has not said what nights it plans to run the reality singing competition when it returns in the spring. A spokeswoman for the network declined to comment Tuesday.

While right now there doesn’t look like there would be much competition for “Idol” on Sunday nights, it would presumably be up against NBC’s own reality singing juggernaut “The Voice” on Mondays. The spring season of “The Voice” will include Kelly Clarkson — the very first “Idol” winner — as a judge.

Continue reading at AdAge.com

Not Exactly Data-Driven Marketing: Amazon Blames Your Random Baby Email on a 'Technical Glitch'


In the future, Amazon may very well know we’re pregnant before we do. But for today, an email appearing to be from tech giant just confused a lot of people by alerting them to a purchase from their (often nonexistent) baby registries.

The email, which went to a wide swath of people if Twitter is any indication — men and women, expecting or not — told users that someone had recently purchased items off their baby registry.

Continue reading at AdAge.com

Coca-Cola mostra que a empresa vai além do refrigerante em nova campanha

Novo posicionamento da marca quer apresentar uma empresa completa aos consumidores

> LEIA MAIS: Coca-Cola mostra que a empresa vai além do refrigerante em nova campanha

Sanctuary Nature Foundation: Share This. Because They Can't. – Chimp

Animals unfortunately, cannot talk. And because they can’t talk, they can’t share. But imagine for a second, if they could. Imagine if they were loaded with the same ammunition we had, namely cameras and mobile phones. What would they show? This campaign explores that. And it asks the viewer to share their pain, because they can’t.

Sanctuary Nature Foundation: Share This. Because They Can't. – Seagull

Animals unfortunately, cannot talk. And because they can’t talk, they can’t share. But imagine for a second, if they could. Imagine if they were loaded with the same ammunition we had, namely cameras and mobile phones. What would they show? This campaign explores that. And it asks the viewer to share their pain, because they can’t.

Sanctuary Nature Foundation: Share This. Because They Can't. – Eagle

Animals unfortunately, cannot talk. And because they can’t talk, they can’t share. But imagine for a second, if they could. Imagine if they were loaded with the same ammunition we had, namely cameras and mobile phones. What would they show? This campaign explores that. And it asks the viewer to share their pain, because they can’t.

La Cimade: Fight

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: Jump

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: Row

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: Run

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: Sail

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: Swim

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: Walk

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: Win

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade: La Cimade – Swim

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade – Swim

Video of La Cimade – Swim

La Cimade: La Cimade – Jump

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade – Jump

Video of La Cimade – Jump

La Cimade: La Cimade – Run

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

La Cimade – Run

Video of La Cimade – Run

Mack Trucks: Born Ready

Born Ready

Video of Born Ready

Romanian Alliance for Suicide Prevention: Depression

Campaign addressing a multitude of reasons for which people commit suicide, whose in-time discovery can lead the way for their rescue. This ad is part of a larger series of visuals, each featuring a different suicide reason.