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Brands shouldn’t be too quick to opt for a gendered virtual personality.

A major global study by Heineken has highlighted the difficulties in getting people not to drink and drive – with three quarters of drivers considering it an acceptable thing to do under certain circumstances.

The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.

Tronc Inc., owner of newspapers including the Los Angeles Times, The Baltimore Sun and Chicago Tribune, acquired the New York Daily News and NYDailyNews.com to expand its digital business and services for advertisers.

Chicago-based Tronc has assumed operational and pension liabilities for the New York Daily News in a deal that includes 100 percent ownership of the New York newspaper’s printing facility in New Jersey, Tronc said in a statement late Monday, without disclosing financial terms for the transaction. The purchase ends real estate developer Mortimer B. Zuckerman’s 24-year run as owner of the Daily News.

Tronc has sought to expand its chain to gain economies of scale as a decline in print advertising and relatively small gains in digital ad growth cut valuations for established magazine and newspaper brands. The chain will now operate in 10 major U.S. markets, including New York, Los Angeles and Chicago, and have more than 80 million unique monthly digital visitors, it said in the statement.

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(TrendHunter.com) No matter one’s current age, everyone can remember their favorite childhood toy; that’s the potential impact that the September 2017 toy trends can have on the future of adults. Toys…

(TrendHunter.com) From spiced pumpkin matcha powders to millennial pink tequilas, the September 2017 beverage trends reveal an intense focus on aesthetics over taste. In other words, today’s drinks are…

Empresa do interior de São Paulo permite experimentos com a própria marca

> LEIA MAIS: Com aplicativo, consumidores podem fabricar a própria cerveja

DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun.” He also penned State Farm’s long-running theme, […]

The post Do You Know the Difference Between A Click and A True Connection? appeared first on Adpulp.

(TrendHunter.com) Highlighted in these September 2017 streetwear trends are edgy editorials, celebrity-designed apparel, and charitable campaigns that combine fashionable garments with fundraising for a good cause….

Killer clowns provide some mayhem, but this season, titled ‘Cult,’ finds its terror in the fear and anger of a fragmented citizenry.