Sep
06
Sep
06
Ultimate Fitness Centre: Grow Balls, 4
Posted in: Uncategorized
Sep
06
Ultimate Fitness Centre: Grow Balls, 5
Posted in: Uncategorized
Sep
06
24 Sèvres: Where Fashion Comes to Life
Posted in: Uncategorized
Sep
06
Graubünden Tourism: Every spot a masterpiece
Posted in: Uncategorized
Sep
06
McDonald's / McCafé: Employee Commentary – French Vanilla Latte
Posted in: Uncategorized
Sep
06
McDonald's / McCafé: Employee Commentary – Cappuccino
Posted in: Uncategorized
Sep
06
Wednesday Morning Stir
Posted in: Uncategorized-Visit Las Vegas pops a daydream bubble in its latest “What happens here, stays here” spot (video above).
-KBS launched a new brand campaign for Monster.com.
-Vending machine startup Vengo Labs is “Trying to Redefine Out-of-Home Digital Ads.”
-Barclacys is expected to move its £60m global media account to Omnicom, following six years with WPP’s Maxus.
-Expect to hear more WPP clients’ ads on your favorite podcasts.
-A Toluna poll found that parents believe brands perpetuate gender stereotypes to children.
-Facebook is the new TV.
-Droga5’s Ted Royer loves the letter B: The Beatles, Bjork and Bryn Mawr, oh my.
Sep
06
VML Expands with Addition of Rockfish Unit
Posted in: Uncategorized
VML is expanding with the addition of Rockfish Digital, which will now function as a unit within VML known as Rockfish.
Rockfish Digital was founded in 2005 and has offices in New York, Chicago, Dallas, Minneapolis, Cincinnati and Northwest Arkansas. The agency counts Walmart, Southwest Airlines, Mars and MetroPCS among its client roster.
While the merger takes effect immediately, the company will “use the remainder of 2017 to finalize integration to allow for a seamless start to 2018,” according to a press release.
“VML has always been about making an impact across the entire connected consumer experience – from point of inspiration to engagement to long-term consumer relationship,” VML global CEO Jon Cook said in a statement. “Rockfish plays across all of that, but also brings an unmatched depth and best-in-class experience to digital innovation, ecommerce and modern loyalty solutions. Extending this expertise into VML will allow us the opportunity to offer a truly reimagined relevance to the lead agency model.”
“Just as important as our shared passion and entrepreneurial spirit surrounding our businesses, we share a commitment and focus on creating incredibly strong cultures for our team members across the world,” he added. “I could not be more excited for everyone at Rockfish to become a part of our VML family.”
As a result of the deal, Rockfish CEO Michael Stich and Rockfish president and chief strategy officer Dawn Maire will become part of the VML executive leadership team.
“Rockfish has a history of transforming brands through digital innovations and productive disruption,” Stich said in a statement. “We look forward to realizing this further through our integration with VML. Together, we can create new models and value for brands that reinvent the connected consumer experience.”
With the addition of Rockfish, VML now has over 3,000 employees in 33 locations.
“With Rockfish becoming part of VML, the enlarged VML becomes an even more comprehensive offer covering the entire consumer journey,” WPP founder and CEO Sir Martin Sorrell, said in a statement. “It aligns two of WPP’s best performing and most accomplished agencies to create a highly relevant offering to lead clients through an increasingly complex and fragmented marketing environment.”
Sep
06
Ogilvy Amsterdam Lights Things Up for Philips Hue
Posted in: UncategorizedOgilvy Amsterdam launched a new campaign imaging some of the myriad ways Philips Hue’s connected lighting can be used.
Some of these are pretty self-explanatory: dawn light, sun light and moon light are all pretty easy to imagine. But the 30-second anthem ad, set to an original song calling out the settings by name, also introduces “navigation light” (for making your way around scattered toys and other items at night, “not this house light” (triggered by unwanted intruders), “goal light” (the setting for watching the big match) and more while showcasing Philips Hue’s voice-control feature.
The ad is well-shot by director Dent De Cuir, carefully crafted to showcase the distinctiveness of each of the hues.
Other spots in the campaign show off its candlelight mode (or, “What mess? light”), “Early bird light” and “Daddy’s home light.” The latter showcases a feature allowing you to set your lights to welcome you home, complete with tracksuit-clad dog.
“Ogilvy Amsterdam have helped us to evolve the Philips Hue sub-brand and define the connected lighting category. This is a truly dynamic and ownable creative platform, perfectly capturing the beauty, playfulness and possibilities of Philips Hue,” Philips Lighting head of global brand communications Bart De Beucker said in a statement. “With the combination of great content and pinpoint communications planning across all digital and social channels, we can target all of our key personas with enjoyable and relevant experiences.”
Credits:
Client: Philips Lighting Hue – Bart de Beucker, Ozge Suzen, Leonardo Avezzano
Agency: Ogilvy & Mather Amsterdam
Executive Creative Directors: Martijn van Marle, Peter van Rij
Creative Directors: Tolga Bueyuekdoganay, Jacques Massardo, Ross Fowler
Creatives: Nick van Wagenberg, Nevil van Outheusden
Designer: Paul Duijser
Strategy: Kelly Philipse, Johan Karper, Arne Kooke
Account team: Edward Phillips, Esther de Kok, Tim van der Sijde, Hilary Solomon
Producer: Swantje Hoppe
Production company: Caviar Brussel
Service Production company: Alibi Films Lisbon
Director: Dent de Cuir
DoP: Damien Avecedo
Editor: Martin Leroy & Gert van Berckelaer
Colour Grader: Emiliano Serantoni
Post: Caviar Brussel
Music: Sizzer
Sound: Stainless Sound
Social media agency: Social.Lab Amsterdam
Sep
06
McCann XBC Hires Erica Herman as Global Strategy Director
Posted in: UncategorizedMcCann XBC, McCann Wordlgroup’s unit dedicated to its Mastercard client, welcomed Erica Herman as executive vice president, global strategy director.
Herman joins McCann from Publicis New York, where she has spent over seven years as senior vice president, group planning director, focusing on Procter & Gamble brands such as Tampax, Meta, Pepto-Bismol, and Prilosec. Before joining Publicis she spent over nine years with Lowe and Partners Worldwide. She left her position as senior vice president, global planning director there to join Publicis in late 2009. Herman is also a member of the 4A’s Strategy Committee.
“Brilliant strategy is central to the work we do with Mastercard, and Erica’s expertise and leadership across a wide range of brands will make a notable addition to our global team,” McCann XBC president, managing director Devika Bulchandani said in a statement.
Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, said, “Erica brings with her a keen business sense paired with sharp cultural knowledge stemming from her wide range of experiences—and has led cohesive, often disruptive, strategy across many platforms. We are thrilled to have her join our global strategy team,” added McCann Worldgroup global chief strategy officer Suzanne Powers.
[Pic via 4A’s]
Sep
06
Eleven and Helix Offer a Twist on the Standard Personal Genomics Campaign
Posted in: UncategorizedEarly this year, San Francisco indie agency Eleven won a review to handle creative work for Helix, a Bay Area startup focused on selling a unique product: individual DNA profiles.
Yes, it sounds a little dry, but it was really quite interesting in that Helix isn’t just an Ancestry or 23andMe-type service designed to help you figure out how many of your relatives were Scots and how many were Irish.
The idea is that the act of establishing one’s own “personal genomics” doesn’t just help clear up your family history. It could be used to sell all sorts of personal products from wines to services that recommend exercise routines or medications.
This week, Helix launched its first brand campaign. And like the company itself, it’s not quite your dad’s DNA sequencing business.
That was a fun head fake. You thought it was going to be a GoT-style reveal about her Viking roots, didn’t you?
Stacy brings a similar but slightly less dramatic twist.
Seems that DNA tests can tell you some very practical things you wouldn’t have known about yourself otherwise.
It’s a shame that Natalie can’t enjoy her favorite beverages now, but perhaps that’s for the best.
The final spot concerns a group that is very, very interested in genetics: future parents. (This is especially true if you happen to live in Brooklyn or Southern California.)
This campaign’s primary goal, as we see it, was to add a bit of personal color to a product that could easily become dry and humorless.
“The goal of the creative was to show how Helix can help people make more informed choices and decisions about their health, fitness, nutrition, and more,” said Eleven CD Chad Leitz. “We wanted to illustrate the promise and possibility of how DNA can actually enhance peoples’ lives daily, so we honed in on the idea of the personal DNA result. We illustrated people in exaggerated circumstances, taking life into their own hands with the new knowledge they’ve discovered about themselves through the Helix platform.”
Helix’s head of launch and partner marketing Jessica Graham added, “The campaign aims to represent and announce the Helix value proposition as something entirely different and revolutionary within the category. Together we landed on ‘Crack Your Code’ as our tagline as it’s a message we felt was actionable that could inspire people to be proactive in learning about themselves. It’s not only our new tagline but also a call to action for curious people.”
After talking to the agency and posting on this campaign, we can legitimately say we are more interested in the service. And isn’t that what success in advertising is all about?
CREDITS
Agency: Eleven, Inc.
Client: Helix
Chief Creative Officer: Mike McKay
Creative Director: Chad Leitz, Matt Wakeman
Strategist: Nita Grubb
Social Strategist: Jessica Gast
Director, Marketplace Insights: Gary Stein
Media Supervisor: Megan Myall, Keturah Alsworth
Activation Strategist: Matt Hiltachk
Business Lead: Tristan Besse
Executive Integrated Producer: Candice Matthews
Associate Integrated Producer: Sarah Koe
TV:
Art Director: Jacob Hellstrom
Copywriter: John Friedman
Content Producer: Sophia Pellicoro
Production Company: Supply and Demand
Director: Anton Visser
Executive Producer: Tim Case/Jeff Scuton
Producer: Ari Hakim
Editorial: Whitehouse Post
Editor: Brian Gannon
Assistant Editor: Emma Platek
Post Production Producer: Sasha Grubor/Charleen Manca
Recording Studio: One Union
Audio Engineer: Joaby Deal
Music House: Songs for TV and Film
Music Producer: David Fisher
VFX House: Ingenuity Studios
PRINT and DIGITAL:
Art Director: Flavia Gonzalez
Junior Art Director: Daisy Serafini
Copywriter: John Friedman, Justin Stielow
Junior Copywriter: Emilia Holl
Print and Art Producer: Jeannine Giordan
Digital Producer: Amy Rodier
Photographer: Zachary Scott — rep’d by Sharpe & Associates
Production Co.: Sluiter Productions
Sep
06
Who Tweeted It: Jordan Zimmerman, Gary Vee, or This ‘Madison Avenue Donald Trump’ Parody Account?
Posted in: Uncategorized
Twitter is the worst. We would give that title to LinkedIn, but apparently some people enjoy perusing the content marketing, aka fancy spam.
It’s still a pretty decent place to follow breaking/developing news if you know how to cultivate your feed (which takes way too much time and effort). And then some rare people who are not us succeed in the making of the jokes. But most of what you’ll see during any given Twitter session is a disorienting mix of self-promotion and political screeds. And there are nowhere near six degrees of separation between the #content you want and the neo-Nazi cheering section.
We mention this because, after a while, certain accounts and their tweets really start to blur together. Especially if they come from marketing thought leaders.
Let’s take two of our faves, Jordan Zimmerman and Gary Vaynerchuk. These two guys have a good bit in common: they both run successful agencies, they are both fond of athletic contests, and they both sell themselves as brands above and beyond their main businesses and/or hustles. The key angle in both cases is RAW AUTHENTIC TAKES and words of inspiration shared with hundreds of thousands of followers every day.
They say what they think and they mean what they say and they will never, ever apologize. Kinda like our president!
On that note, here are a bunch of recent, randomly organized messages from the two current kings of agency thought leadership along with others from a parody account called MadAveTrump that applies The Donald’s famously all-over-the-place personality to the ad industry.
Now, without cheating, let’s see how many you can guess. Who tweeted the following: Gary V, Jordan Z, or Madison Avenue POTUS?
1. Life isn’t fair. So what?
2. 1000-1 … no problem
3. When THE BOSS is ON VACATION you still have to deal with my TWEETS because I DO NOT STOP EVER and NEITHER WILL YOU!!
4. Do whatever it takes.
5. You’ll never get where you’re going if you don’t know where you’re going.
6. Shook things up to get more New Yorkers running the show. And who doesn’t like New Yorkers?
7. It’s time to pitch to win. No more pitching to lose like our last chief!
<meta http-equiv=”refresh” content=”0; URL=https://mobile.twitter.com/i/nojs_router?path=%2Fgaryvee%2Fstatus%2F904868587063693312?>8. Once you accept … everything is your fault. life becomes a lot more fun and you achieve a lot more
9. Program your brain to shut out the negative noise. I don’t listen to naysayers, and neither should you….
10. I stood in front of our chairman, the former CEO, and said it was the best eclipse ever. My exec assistant laughed. It was hilarious.
11. Do that! … whatever that was that just passed through your mind! Go ..
12. Got terrific RFPs in today. NYC HQ packed tonight. LABOR DAY is for hustlers.
13. Heartache & discontent come along in life most often because it’s easier to be the one life happens to than the one who makes life happpen….
14. Our TX office wanted less top-heavy mgmt structure. Now they’re not so sure. But you will always need your CEO!
15. You’re Gonna Die- so do something about it
Were those as confusing for you as they were for us? In all honesty, while writing this dumb post we challenged each other to figure out who sent which tweet and often got it wrong!
Here are the answers:
1. Jordan
Life isn’t fair. So what?
— Jordan Zimmerman (@JZspeaks) September 3, 2017
2. Gary
1000-1 … no problem
— Gary Vaynerchuk (@garyvee) September 5, 2017
3. Trump
When THE BOSS is ON VACATION you still have to deal with my TWEETS because I DO NOT STOP EVER and NEITHER WILL YOU #MakeAdsGreatAgain
— MadAveTrump (@MadAveTrump) August 7, 2017
4. Jordan
Do whatever it takes.
— Jordan Zimmerman (@JZspeaks) September 5, 2017
5. Jordan
You’ll never get where you’re going if you don’t know where you’re going.
— Jordan Zimmerman (@JZspeaks) September 1, 2017
6. Trump
Shook things up to get more New Yorkers running the show. And who doesn’t like New Yorkers?
— MadAveTrump (@MadAveTrump) July 29, 2017
7. Trump
It’s time to pitch to win. No more pitching to lose like our last chief! LOSER! #maga #MakeAdsGreatAgain
— MadAveTrump (@MadAveTrump) August 22, 2017
8. Gary
Once you accept … everything is your fault. life becomes a lot more fun and you achieve a lot more pic.twitter.com/dXaoSOlvxM
— Gary Vaynerchuk (@garyvee) September 2, 2017
9. Jordan
Program your brain to shut out the negative noise. I don’t listen to naysayers, and neither should you….
— Jordan Zimmerman (@JZspeaks) May 8, 2017
10. Trump
I stood in front of our chairman, the former CEO, and said it was the best eclipse ever. My exec assistant laughed. It was hilarious.
— MadAveTrump (@MadAveTrump) August 24, 2017
11. Gary
Do that! … whatever that was that just passed through your mind! Go ..
— Gary Vaynerchuk (@garyvee) July 14, 2017
12. Trump
Got terrific RFPs in today. NYC HQ packed tonight. LABOR DAY is for hustlers. I think @garyvee said that. LOVE him. Be like GV & me! #MAGA
— MadAveTrump (@MadAveTrump) September 2, 2017
13. Jordan
Heartache & discontent come along in life most often because it’s easier to be the one life happens to than the one who makes life happpen….
— Jordan Zimmerman (@JZspeaks) September 2, 2017
14. Trump
Our TX office wanted less top-heavy mgmt structure. Now they’re not so sure. But you will always need your CEO! #MAGA #MakeAdsGreatAgain
— MadAveTrump (@MadAveTrump) August 29, 2017
15. Gary
You’re Gonna Die- so do something about it https://t.co/MCmuLe5sGY
— Gary Vaynerchuk (@garyvee) September 6, 2017
OK, maybe the Trump ones were a little more obvious than the others. And maybe the idea for this post came when that account (created by some brave, anonymous commenter) started trying to get our attention.
STOP LEAKING EVERYTHING TO @AgencySpy!!!
— MadAveTrump (@MadAveTrump) July 27, 2017
You should see what we did to AGENCYSPY leakers when caught. There were no more leaks for 3.5 days! #maga #MakeAdsGreatAgain @PatrickCoffee
— MadAveTrump (@MadAveTrump) August 17, 2017
But we still had at least 20 minutes of fun at work while poring through these messages, and we didn’t even go back very far!! The exercise made us think we all get the world we deserve, collectively speaking. Like in the socialist way that all three of these guys would hate.
Oh also, the replies to these tweets are sometimes the best part if you want to feel especially useless. Your turn, Tom Goodwin.
Sep
06
‘Netflix Is a Joke’ Billboards in New York and L.A. Are, of Course, Ads for Netflix
Posted in: UncategorizedIn one of the least surprising reveals ever, the advertiser behind billboards proclaiming “Netflix Is a Joke” in New York and Los Angeles is said to be Netflix itself. Entertainment trades The Hollywood Reporter and Variety both report the inside job, which comes as Netflix has been investing more in comedy–including specials from the likes…
Sep
06
Why White Castle’s Uniforms Are Suddenly Among the Industry’s Most Fashionable
Posted in: UncategorizedSoon, folks will be able to dress in fly White Castle gear without actually having to flip patties at the iconic hamburger chain. A line of streetwear and other consumer merchandise drops next month, created in partnership with indie unisex New York fashion house Telfar. That follows new uniforms for employees only, also from Telfar,…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.