Hasta La Creative!

Merck & Co.’s CEO resigned from President Donald Trump’s council of manufacturing executives Monday, saying “America’s leaders must honor our fundamental values” by rejecting expressions of hatred, bigotry and group supremacy. He was almost immediately attacked by Trump on Twitter.

Following a weekend of violence in Virginia involving white supremacist groups that Trump has been criticized for not taking a forceful enough stand against, Merck CEO Ken Frazier said “as a matter of personal conscience, I feel a responsibility to take a stand against intolerance and extremism.”

Less than an hour later, Trump tweeted in response, “Now that Ken Frazier of Merck Pharma has resigned from President’s Manufacturing Council, he will have more time to LOWER RIPOFF DRUG PRICES!”

Continue reading at AdAge.com

Oui by Yoplait plays on its French heritage in the brand’s first ad campaign, which focuses on the French girl who gets what she wants, whether that’s a jar of the new yogurt or time with her three lovers.

Yes, there are three. And yes, the word lovers is being used in a yogurt campaign.

Oui by Yoplait is General Mills’ big bet responding to the explosive growth of brands including Chobani, Noosa and Siggi’s in recent years, while more established yogurts including Yoplait have suffered. Last year, Chobani overtook Yoplait as the top yogurt brand in the U.S., according to Euromonitor International. General Mills’ U.S. yogurt sales fell 18% in fiscal 2017, which ended in May.

Continue reading at AdAge.com

DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

I’m Nidheesh, from Kerala, I’m highly motivated and passionate about art, I cant think a day without sketching, I take my sketchbook with me where ever I’m going. I use to observe other artists works when I get free times through their online portfolios like behance.

Why are you an Illustrator?
I love illustrations, because its a process of creating images, Image making, I can experiment evertything in that,

Did you attend school for fine art or design?
I did my fine arts diploma in my home town, school of fine atrs, Tirur, after that I completed my degree in fine atrs (BFA) in Govt. college of fine atrs, Thrissur ,

You have a distinct style of illustration. How long did it take you to develop your style?
Actually i started started to concentrate illustration when i started fine arts degree, From that time i’m trying to get my own style, a style is like a sign for an artist, viewers can understand whoes work is that if there is no sign of him.

Were there any particular role models for you when you grew up?
I don’t have a perticular role model,i inspired by art. painting, sculpture everything. I love and watch everyones works, everyone has their own working style

Who was the most influential personality on your career in Illustrations?
There is lots of illustrators as my favourits. Sameer Kulavoor, Lotta Nieminen, their style inspired me very well and Indian miniatures, Japanese paintings, cave art everything is inspiring

Was there any time when you wanted to quit Illustrations?
i don’t think I quit illustration, my style or mediums may change, but I never quit.

Have you considered turning your illustrations into toys?
Yeah, not turning as toys, sometimes I imagined turning some of my illustrations as sculptures.

Whats your dream project?
My dream project is to do illustration for top brands in the world, and I want to do a exhibition of my personal illustrations

Mac or PC?
I usually work with windows, also I like to work in mac

The post Nidheesh Bharathi : Illustrator appeared first on DesiCreative.

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