To the good old Brazilian style of advertising, the campaign, which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.
To the good old Brazilian style of advertising, the campaign, which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.
O escritório de design Matchstic desenvolveu projeto de rebranding para cidade
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Estúdios esperam compensar a queda nas vendas de Blu-Ray e se libertar das redes de cinema
> LEIA MAIS: Hollywood e Apple querem criar serviço de aluguel de filmes que ainda estão nos cinemas
A maior rede social do mundo lança o app Colorful Balloons para estudar o comportamento de usuários chineses
> LEIA MAIS: O Facebook quer conquistar a China
Projeto Eclipse Megamovie vai gerar e analisar imagens e dados do nosso astro-rei para pesquisas futuras
> LEIA MAIS: Para estudar o sol, Google vai transformar eclipse em inteligência artificial
Utilizando reconhecimento facial e inteligência artificial, sistema está sendo testado em mais de 50 cidades do país
> LEIA MAIS: “Minority Report” da vida real: China testa sistema que antecipa crimes
Novas funções do sistema prometem mais segurança a facilidade para o usuário
> LEIA MAIS: É oficial: Google lança Android Oreo
SEATTLE—It’s Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency’s 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at […]
The post Spotlight on Northwest Creative: Copacino + Fujikado appeared first on AdPulp.
Wherever you travel you will find a place that you will love to live.
As trapalhadas de Jon Snow e cia no episódio “Beyond the Wall” sofreram com o frio real da Irlanda do Norte
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Áudios oferecem histórias narradas e efeitos sonoros inspirados por conjuntos LEGO
> LEIA MAIS: LEGO cria playlist no Spotify para interagir com seus brinquedos
“Total Eclipse of the Heart” também bateu recordes no iTunes
> LEIA MAIS: No dia do eclipse solar, Bonnie Tyler brilha no Spotify
Deutsch looks ahead to the college football season for Dr. Pepper, bringing back the brand’s Larry Culpepper character for the fourth consecutive year.
In the spot, Culpepper claims “fans are craving Dr. Pepper more than ever.”
So he’s assembled a team to deliver the beverage to show up to “tailgates, the cheap seats, love seats” or anywhere else college football fans are craving Dr. Pepper. There’s even a surprise walk-on to the team.
The Culpepper character was created back in 2014 to get around the fact that while Dr. Pepper is an NCAA sponsor they aren’t allowed to show logos for any individual teams. The invention of the character, then, “gives us the right to be there and play and interact with fans in a really authentic way,” Dr. Pepper senior vice president of marketing and sponsorships Jaxie Alt told AdAge at the time.
The latest spot shows the Culpepper character wearing a bit thin and perhaps after all these years it’s time to hand off Dr. Pepper-dispensing duties to somebody else. Hey, he does have a supporting team (complete with Doug Flutie) now.
The spot makes its first appearance online today, ahead of its August 27 broadcast debut.
ESPN will soon announce a new partnership with Droga5, according to two parties with knowledge of the news who spoke to us anonymously today.
ESPN representatives have not yet responded to short-notice requests for comment. A Droga5 spokesperson declined to comment.
In January, Wieden + Kennedy made headlines across the ad industry by splitting with its former client of 25 years and signing with Fox Sports. According to several parties who later discussed that relationship, the shared contract ended late last year and both parties agreed to go their separate ways after hundreds of “This Is Sportscenter” ads. The company also has an in-house creative team in addition to working with other agencies such as 72andSunny. W+K produced fewer spots toward the end of its tenure.
One party who confirmed the win described the account as “super small,” and many media observers have also speculated on ESPN’s ability to survive declining cable subscription rates and ad revenue totals. Parent company Disney has suggested that the brand will not offer a direct to consumer service for several years, and in April ESPN laid off approximately 100 anchors, staffers and production team members.
According to Kantar Media, ESPN spent $26.3 million on paid media promoting its brand in 2016 and just under $9 million during the first half of this year.
The nature of the relationship between ESPN and Droga5 is not yet clear. It’s also not clear whether the appointment follows a competitive review. The agency’s most recent new business wins include Chinese gaming giant Tencent, Ancestry.com and Dos Equis, which had been with Havas for more than a decade.
We will update this post when more information comes in.
Now that we know who ESPN’s newest creative agency will be, how is their in-house team getting along?
Well, today CreativeWorks began airing the first spot in a new campaign promoting Monday Night Football, and it’s working on a classic theme: the frustrated office worker who really just wants to watch football.
Or maybe he wants to take out his aggression and disappointment with a middling-at-best life on a bunch of people including the boss who really just needs to see those TPS reports.*
This is the first in a series of spots that will include “dramatic depictions of a doctor, a student/barista and a construction worker as they gain yardage toward Monday night.”
And Sean McDonough and Jon Gruden will be there. We personally look forward to seeing that barista take a man down.
*Office Space is both a great movie and an extremely overrated movie. Discuss.
CREDITS
Agency: ESPN Creative Works
Creative Director: Jay Marrotte
ACDs: Paul Meehan, Genta Nakahara
Publicis hired Emmanuel André in the newly-created role of chief talent officer, effective September 18.
So, while Publicis employees can’t win awards (for a year or so), they do at least have a manager now.
In the role, André will be tasked with talent management and recruitment, working closely with the Publicis’ Solutions CEOs and CTOs while reporting directly to Publicis Groupe chairman and CEO Arthur Sadoun.
“Emmanuel’s appointement is an important step in our ambition to become the market leader in marketing and business transformation. Bringing a CTO at the top level of our organisation was critical at a moment when our people need to embark on our transformation journey,” Sadoun said in a statement. “Talent is the Groupe’s top priority and biggest asset. Emmanuel will have an important role to play in all the initiatives that are building our Groupe culture while attracting, rewarding, retaining and training the best and most collaborative team in the industry to serve our clients even better than before.”
“Publicis Groupe clearly has the vision, the right business model and the energy to write an exciting new chapter for our industry, and they’ve placed talent and culture at the top of their priorities,”André added. “I’ve spent my whole career witnessing how these things make all the difference in our business and I’m honored to join the team.”
André joins Publicis from Omnicom’s TBWA, where he has served as international president for the past two and a half years, following around four and a half as chief operating officer. He had been with TBWA since the agency absorbed Anglo-French marketing network GGT BDDP in 1998.
With TBWA he held roles as global account director, director of its corporate office, regional director for the Asia Pacific region and worldwide operations director, before becoming chief operating officer in November of 2010.
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