Jul
10
The best creative work comes from listening
Posted in: UncategorizedListening allows you to learn from others and ultimately results in better work.
Jul
10
Campaign TV: Starbucks goes 'Glam' for Pride
Posted in: UncategorizedStarbucks celebrated its sponsorship of the Pride of London parade this weekend by wrapping stores in Pride and serving specially themed Frappucinos.
Jul
10
Shazam hires Viacom's Rodriguez for global marketing
Posted in: UncategorizedShazam, the music-finding service, has appointed Viacom branded content marketing chief Alexis Rodriguez as its new head of global marketing solutions.
Jul
10
Soundcloud shuts London office
Posted in: UncategorizedSoundCloud is shutting its London office amid a 40% cull in jobs as it streamlines the business globally.
Jul
10
Yes, it's a KFC phone
Posted in: UncategorizedKFC launched limited edition Huawei phones to celebrate its 30th anniversary and growth into a 5,300-restaurant chain in China.
Jul
10
Review recap: Debenhams, Rimmel, HMRC
Posted in: UncategorizedCampaign’s round-up of accounts up for review across advertising and media.
Jul
10
Tushy Spokes-butt Pleads for Cleanliness in Bidet Attachment Campaign
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Watch – or wash – your backside, because your butt is talking to you in a new video campaign for Tushy, a bidet attachment for your toilet.
In a three-part video series, a character called Your Butt (actually writer-actor Erica Hernandez doing a sexy French accent) pleads with you to upgrade your ‘uncivilized’ toilet paper…
Jul
10
Colonel Calling: Now There's a KFC Smartphone in China
Posted in: Uncategorized
If the Colonel comes calling, who will answer?
For KFC’s 30th anniversary in China, the chicken chain is celebrating by releasing a shiny, fire-engine red, limited edition smartphone with Colonel Sanders’ face on it.
The fast food company partnered with Chinese electronics giant Huawei, which is also marking its 30th anniversary this year. Both brand logos are on the body, along with the date 1987, the year KFC entered China.
Jul
10
CMO Q&A: Why Chevy Embraced the 'Canadian Dream'
Posted in: Uncategorized
The dream idea is one that has traditionally been associated with the American Dream. What made you take this to Canada?
There is a great article you should check out in Maclean’s, which is one of the business publications up there, and it talks about, has the American dream moved north of the border? And there is a sense up there of inclusion and possibilities. Huge immigrant populations from Asia, South Asia, Middle East. And so it in some ways it is a little bit like the U.S was a long time ago.
Do you think the American Dream still exists?
Jul
09
There's Someone in the House
Posted in: Uncategorized
THERE’S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It’s an immersive horror – seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world.
Jul
09
Dingo Rawhides: Raw Happiness Films, Snow
Posted in: Uncategorized
When our dogs are happy, we’re happy. For Dingo Rawhides, this simple premise serves as the foundation for a new brand campaign that launched last week in social media. Filmed in Phoenix in April, the films document the brand’s commitment to bringing pure joy to dogs everywhere. In this case, a lab who loves tennis balls and a husky who’s never seen snow. Conceived by Rodgers Townsend in St. Louis and produced in partnership with Coolfire Studios, the films represent the first branded content from Dingo.
Jul
09
Dingo Rawhides: Raw Happiness Films, Tennis
Posted in: Uncategorized
When our dogs are happy, we’re happy. For Dingo Rawhides, this simple premise serves as the foundation for a new brand campaign that launched last week in social media. Filmed in Phoenix in April, the films document the brand’s commitment to bringing pure joy to dogs everywhere. In this case, a lab who loves tennis balls and a husky who’s never seen snow. Conceived by Rodgers Townsend in St. Louis and produced in partnership with Coolfire Studios, the films represent the first branded content from Dingo.
Jul
09
InklPay’s WordPress PlugIn Opens The Door To A New Day
Posted in: UncategorizedUnlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. […]
The post InklPay’s WordPress PlugIn Opens The Door To A New Day appeared first on AdPulp.
Jul
09
InklPay’s WordPress PlugIn Opens The Door To A New Day
Posted in: UncategorizedUnlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. […]
The post InklPay’s WordPress PlugIn Opens The Door To A New Day appeared first on AdPulp.
Jul
08
Top 80 Social Media Trends in July – From Social Media Scuba Masks to Fidget Spinner Lip Balms (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Social media are natural echo chambers, where one idea with potential can almost instantaneously spiral far beyond the originators intent, and many of the July 2017 social media trends show creators…
Jul
08
18 Assistive Exoskeleton Accessories – These Exoskeleton Designs Boost Mobility, Strength and More (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These dynamic exoskeleton designs include everything from child-sized suits to wearable accessories to improve mobility in the elderly.
Lowe’s is one retail company that’s now…
Jul
08
30 Inclusive Marketing Innovations – From Boomer Makeup Campaigns to Skin-Matching Hosiery Lines (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These inclusive marketing innovations range from Boomer makeup campaigns to skin-matching hosiery lines that are designed to be versatile, and easy to personalize. While examples like blank’s…
Jul
08
Illusory Headphone Ads – These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Most print ads are not able to communicate the quality of sound and rely solely on visuals to express the qualities of products like the noice-canceling JBL headphones. In order to give consumers a…
Jul
08
Connect4Climate: Don’t Let Them See This Future, 1
Posted in: Uncategorized
DON’T LET THEM SEE THIS FUTURE is an interactive experience that takes the abstract and seemingly distant challenge of climate change and makes it relevant to every everyone through the innocence of children. Climate change is real. You may not live to see its impact, but your children will. What kind of world are we leaving for our children?
Jul
08
Connect4Climate: Don’t Let Them See This Future, 2
Posted in: Uncategorized
DON’T LET THEM SEE THIS FUTURE is an interactive experience that takes the abstract and seemingly distant challenge of climate change and makes it relevant to every everyone through the innocence of children. Climate change is real. You may not live to see its impact, but your children will. What kind of world are we leaving for our children?
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