The smart fortwo has one of the smallest turning circles available.
It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
At Laboratory Group we believe in diversity. We don’t like exclusion and extremes. And we don’t like when people are to lazy to invest energy into discovering their similarities,
and hanging labels on each other merely on the basis of externalities.
So we decided to help them during the 2017 Budapest Pride to make visible that which they have in common with each other.
Tell the story of how the world’s No. 1 shampoo (and the people behind it) has taken the lead in helping find solutions to the problem of plastic in oceans via the beach plastic project, and show the impact that this has created and will create.
Cosmetics retailer Lush is introducing the ability for online customers to pay using cryptocurrency Bitcoin.
-DDB Sydney launched this “Made for Family” spot for McDonald’s Australia (video above).
-Another day, another Accenture acquisition.
-Broadcasters and ESPN are expecting a drop in ad revenue for NFL games next season.
-Freelancers can anonymously review the agencies that give them work. What could possibly go wrong?
-AdFreak lists “The 25 Best Ads of 2017 (So Far).”
-Is VR advertising about to take off? Short answer: no. Long answer: no.
–Paul Conte and Camus Celli launched marketing strategy and content production company Truldeation.
Are you considering a career in the always-exciting field of creative advertising?
Do you want to score a gig that will pay well enough to help you afford that fifth story East Village studio walkup but still have a title that won’t inspire snark among your underemployed but secretly jealous mid-20s peers???
According to the fine folks at CareerCast and the U.S. Bureau of Labor Statistics, the options are not endless … but they might as well be. Examples of high-growth positions include market research analyst, data scientist and social media manager or Snapchat Filter Aficionado.
We have highlighted the most relevant numbers in this chart for y’all.
Not quite a grim outlook, but 2% doesn’t even cover cost of living increases, does it? What will a guy like this younger, trimmer version of the Most Interesting Man in the World do??
Also, where does a copywriter (no “junior”?) make an average of $45K…
The press release is packed with amusing lines like this one: “While art and copy are important aspects of advertising, the industry would not be able to function without research, planning, and strategy.”
Don’t we know it.
Another gem: “Social Media Manager is another hot advertising job, responsible for helping corporations and advertisers reach the right audience through platforms like Facebook and Twitter, smartphones and tablets.” Tablets!!
“Clear communication is vital for all jobs in the industry, because part of an advertising professional’s work is gaining an understanding of the client’s vision, and being able to present it in an actionable and effective manner,” said CareerCast online content editor Kyle Kensing, who gets all the best quotes.
The top-ranked job on the list in terms of pay is—of course—account executive, because we forgot about all those C-level people. Now let us enter this brave new data-driven world together.
[Amazing image via]
As he alluded to post-Brexit, Sir Martin Sorrell appears to be going after European agencies.
WPP has acquired German creative agency (and, presumably, all things lower-case enthusiasts) thjnk AG, More About Advertising reported. According to the publication, founding partners Karen Heumann, Armin Jochum and Michael Trautmann will continue to lead the agency as an “independent brand” under WPP, along with Ulrich Pallas.
As you may recall, Trautmann successfully pitched Bono at Cannes Lions event in 2014.
Founded in Hamburg in 2012, thjnk AG currently has offices in Berlin, Munich, Dusseldorf, Zurich and New York. The agency’s client roster includes McDonald’s, adidas, GlaxoSmithKline (GSK), Haribo and Paulaner (the Germany brewery founded in Munich in 1634) and Audi, for which they created this “Mechanics” spot in 2015. According to the agency’s website, it is now one of the top three agencies in Germany.
PespiCo has launched a closed creative review for its Pepsi brand in the U.S., open only to Omnicom agencies.
“Omnicom has been our longstanding partner because we value the diverse array of agencies and talent they have under one roof,” a Pepsi spokesperson said in a statement. “We continually evaluate the best ways to market our brands, and in the U.S. on brand Pepsi, we are once again looking within Omnicom for custom creative solutions.”
We reached out to Omnicom shops Goodby, Silverstein & Partners, DDB, TBWAChiatDay and BBDO. The latter agency deferred to the client, while the other three agencies have yet to reply.
Omnicom has primarily handled work on the Pepsi brand in the past. In recent years, however, the brand has not restricted itself to Omnicom agencies and has worked with agencies outside the network, including Mekanism. In 2008, PepsiCo shifted lead creative duties from BBDO to TBWAChiatDay for the brand after over 50 year with the former shop. BBDO started working with the brand again in 2015.
Greg Lyons was promoted to chief marketing officer for PepsiCo’s North America Beverage Division at the beginning of the year.
San Francisco agency Heat, which was acquired by consultancyDeloitte Digital in February of 2016, won creative duties for Canadian financial services company Manulife, which owns and operates John Hancock in the U.S.
“Heat’s creative was by far the strongest,” John Hancock Manulife global chief marketing officer Gretchen Garrigues said in a statement. “They got customer feedback on the creative they were developing [in the pitch] and it was very thoughtful and innovative. They probably benefit from the relationship they have with Deloitte because it helps them add structure to the creative side of the world in terms of research.”
The appointment concludes a global creative review launched in March, which saw John Hancock part ways with Boston agency Hill Holliday, which had handled the creative account since 1985. Hill Holliday’s recent work for John Hancock includes April’s “Retirement Rookie” spot starring former Red Sox slugger David Ortiz and this spot from last October celebrating social progress.
Heat’s first work for the client is expected in early 2018.
Manulife also hired WPP’s m/SIX and Wunderman for global media planning, buying and analytics.
While individual teams routinely retire the numbers of former star players and managers, Major League Baseball has only ever retired one number throughout the league.
On April 15, 1997, the 50th anniversary of Jackie Robinson breaking the major league color barrier, commissioner Bud Selig announced that Robinson’s number 42 would be retired throughout baseball, with exceptions made for players then wearing the number, such as Yankees’ closer Mariano Rivera, who became the last player to regularly wear the number. Since the 2007 season, all players have worn the number on April 15 in honor of Jackie Robinson Day.
MARC USA and The Roberto Clemente Museum in Pittsburgh would like to make an addition for Pirates Hall of Famer Roberto Clemente. Efforts to permanently retire Clemente’s number date back several years and Maria Teresa Ruiz even sponsored a New Jersey State Senate Resolution that “Respectfully requests that Major League Baseball retire the number 21 in honor of the life and career of Roberto Clemente” in 2012.
Clemente was renowned not just for his performance on the field as a right fielder for the Pittsburgh Pirates (he was a 12-time All Star, 12-time Gold Glove winner, four-time NL batting champion, 1966 MVP and helped lead the Pirates to two World Series Championship) but for his off-field humanitarian efforts as well. He died in a plane crash on December 31, 1972, at the age of 38, while delivering aid to earthquake victims in Nicaragua.
Now MARC USA has launched a campaign to draw attention to The Roberto Clemente Museum’s renewed attempt to get Major League Baseball to retire Clemente’s number under its new commissioner, Rob Manfred.
The “Retire 21” Change.org petition already has 2,796 signatures towards its goal of 5,000. On Tuesday, MARC USA and The Roberto Clemente Museum took the effort to the All Star Game at Marlins Park in Miami. Volunteers outside the stadium carried iPads making it easier for fans to sign the petition. The “Retire 21” campaign will continue the effort throughout July and August, visiting other MLB ballparks.
“Now is the right time to make 21 only the second number retired across the Major Leagues. In the 45 years since Roberto’s death, many younger fans no longer know his story – one that demonstrates the best of Major League Baseball and sets a shining example for all,” Roberto Clemente Museum executive director and curator Duane Rieder. “It’s time to appropriately honor Roberto Clemente’s legacy and inspire others on and off the field to emulate his character and courage.”
“We’re inviting active and retired players, the media and everyone who loves baseball to join the campaign, sign the online petition and spread the word through social media and word of mouth,” added MARC USA group creative director Greg Edwards, who helped lead the campaign. “We hope to have at least 100,000 signatures by Roberto’s birthday on August 18, and we’ll continue adding signatures and spreading the message until MLB Commissioner Rob Manfred gives us a hearing.”
Jon “Krev” Krevolin is relocating from New York to Detroit to join Doner as executive vice president, executive creative director.
In the role, Krevolin will provide creative direction and leadership across the agency’s client roster.
“At Doner, we continue to attract creative boundary breakers like Krev to Detroit, because we can nurture every creative passion – traditional, digital, directing and even comedy – all under one roof. When you have expansive capabilities and ambitious clients, there is nothing holding creatives back from bringing audacious things to market,” Doner global chief creative officer Eric Weisberg, who joined the agency in that role around a year ago, said in a statement. “We’re very excited to have Krev join our growing team and help us push the creative bar ever higher.”
Krevolin joins Doner from R/GA New York, where he spent the past year serving as creative director and working with clients including Beats, Verizon, the NFL, E*Trade and Mercedes. Prior to that he spent two years as a group creative director with 360i, where he worked with clients such as Coca-Cola, Kraft, Checker’s/Rally’s and Canon. That followed four years with BBDO New York, working with brands such as Gillette and the NFL, and seven years with JWT New York as a vice president, creative director working with clients such as GE, Pepsi and Right Guard. Before launching his career in advertising, Krevolin was a stand up comedian in New York.
Krevolin’s hire follows the arrival of 11 new hires to Doner’s Detroit office in May.
-Academy Sports + Outdoors launched a back-to-school “Signing Day” campaign (video above).
-W+K Portland launched four spots for Nike in Australia featuring athletes going to extremes to “Just Do It” (video above).
-Chamber.Media created the first ad for Coop Home Goods pillows.
-Millennial-focused digital media publisher Donut Media signed with talent agency WME.
-Colle+McVoy executive creative director Laura Fegley says, “Being a great creative is all about endurance.”
-Y&R Thailand appointed Oliver Kittipong Veerataecha as president.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
