Jun
29
Mars seeks collaboration in global start-up initiative
Posted in: UncategorizedMars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges.
Jun
29
R/GA wins Johnnie Walker digital task
Posted in: UncategorizedJohnnie Walker has appointed R/GA London to handle its global digital advertising.
Jun
29
Ten years on: how the iPhone has changed the world of marketing as we know it
Posted in: UncategorizedIn 2007, Steve Jobs introduced the iPhone to the world, and changed everything.
Jun
29
Agencies line up for Honda Motor Europe creative brief
Posted in: UncategorizedHonda Motor Europe has opened talks with creative agencies about its advertising requirements.
Jun
29
Audi seeks digital shop ahead of marketing rethink
Posted in: UncategorizedAudi is on the hunt for a UK digital agency as the company reviews its overall marketing strategy.
Jun
29
Publicis Groupe's awards bombshell divides industry
Posted in: UncategorizedPublicis Groupe is facing continued scepticism over its decision to withdraw from awards and trade shows for a year from 1 July, with one top UK marketer warning that he is “not sure they have got it right”.
Jun
29
Pick of the week: Pride in London "Love happens here" by WCRS
Posted in: UncategorizedBrittaney Kiefer is heartened by Pride in London’s biggest-ever campaign.
Jun
29
Turkey of the week: Virgin Trains "Decision time, Valerie" by Anomaly
Posted in: UncategorizedGurjit Degun is feeling anxious after watching the latest Virgin Trains ad.
Jun
29
UK 2017 Cannes Lions haul declines by a fifth
Posted in: Uncategorized4Creative was the only UK agency to pick up a Grand Prix, down from three shops last year. State Street Global Advisors was the most-awarded brand.
Jun
29
Does the Cannes Lions festival need a major rethink?
Posted in: UncategorizedHas the ever-expanding carnival of creativity lost sight of its roots, Gideon Spanier asks.
Jun
29
M&C Saatchi brings Australian brand design consultancy to the UK
Posted in: UncategorizedM&C Saatchi has launched Sydney-born brand and design consultancy Re in London.
Jun
29
BT is the most complained-about broadband provider
Posted in: UncategorizedBT has topped a list of the broadband providers generating the most complaints, according to data from Ofcom.
Jun
29
Ancestry.com Highlights the Diversity of Descendants of Declaration Signers
Posted in: Uncategorized
Ancestry.com has a message for America this Fourth of July weekend: We’re all a lot more alike than we realize.
In the first work to come from Droga5 since it was named Ancestry’s lead creative agency earlier this month, the geneology and genomics firm shows descendants of the signers of the Declaration of Independence reciting it. They’re a diverse group ethnically and otherwise, even if they are all descended from a prototypical room full of old white men. And that’s the whole point.
“We’re all much more similar than you think,” said Ancestry Chief Marketing Officer Vineet Mehra in an interview. “And we’re using facts and data to prove it. This is not fluffy marketing. These are facts.”
Jun
29
Stylish Lifestyle Eco Yachts – The Arcadia A85S Boasts an Auxiliary Solar Power System (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Many yachts are designed with a flashy aesthetic that makes them inherently sleek to see from afar, but the Arcadia A85S takes things in a different direction by boasting a more conservative hull…
Jun
29
Home-Integrated Baby Incubators – A Conceptual Crib Was Designed to Grow Babies in Your Living Room (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Surrogacy is on the rise in the United States, inspiring students from Artez Product Design Arnhem to conceptualize home-integrated baby incubators—a controversial and futuristic envision that…
Jun
29
The future of strategy is synthesis
Posted in: UncategorizedWe can expect more breakthroughs as we synthesise more data sources and disciplines.
Jun
29
Q&A: Jane Krakowski Binges on Orange Juice — and OJ Simpson
Posted in: Uncategorized
It’s 1 p.m. in Brooklyn and Jane Krakowski just hit her weekly vitamin C intake. Between shots for her new Trop50 spot “the delicious orange juice with 50% less sugar” Krakowski sat down with Ad Age to discuss her career, media and whether she can stomach another glass of juice.
How much orange juice have you had today?
I’ve definitely drunk one bottle so far. It’s part of the job.
Jun
29
What This Year’s Box Office Hits – and Flops – Can Teach Us About Movie Marketing
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: In any given year, you’ll see theaters teeming with formulaic movies that Hollywood wisdom has decreed will undoubtedly drive huge profits at the box office. From star-powered tentpoles to franchises and reboots, there are tried-and-true formulas conventional wisdom says are ‘guaranteed’ successes.
Jun
29
Like Lions, Hard Truths Are Hard To Come By
Posted in: UncategorizedPhotojournalism is a beautiful documentary art and a much-needed pursuit in today’s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world’s best photojournalists. The newspaper’s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of […]
The post Like Lions, Hard Truths Are Hard To Come By appeared first on AdPulp.
Jun
29
Customizable Skincare Labs – The St Ives Mixing Bar is Open for Six Weeks in New York City (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The St Ives Mixing Bar is a fun activation currently being hosted by the skincare brand in New York City. The St Ives mixing bar will be open until July 30, 2017, and is located in the Soho…
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