Hasta La Creative!

Category: Beyond Madison Avenue
Summary: Advertising might have its roots with the working class, but the university degree has long been a requirement. Now, with rising education costs and a lack of diversity, several U.K. agencies are reassessing their reliance on graduate schemes that take in groups of recent university grads.

In January, Dentsu Aegis Network, JWT and CHI & Partners all welcomed their first non-degree candidates.

What happens to creative professionals who rise too far up the agency ranks too fast? Word is they may lose touch with their craft. Veteran copywriter Ernie Schenck weighs in: …far above the creative tree line, there’s nowhere to hide. And until that moment, there has always been somewhere to hide. But that’s not the […]

The post Achieve Amazing Things Without Flying Too High appeared first on AdPulp.

McCann London launched a new campaign promoting Subway’s new BBQ Beef Burnt Ends sandwich in the U.K. and Ireland with a look at “A More Adventurous You.”

The spot opens on a man staring inside a Subway, where he sees another version of himself ordering the BBQ Beef Burnt Ends sandwich. Taking advice from the voiceover (and his more adventurous self) he walks up to the counter and orders the new menu item, and is perhaps a bit overenthusiastic about it.

The spot made its broadcast debut today and will run through May 23, with support from print, OOH, digital and radio components. It’s part of a broader “Keep Discovering” brand platform launched last year to encourage customers to order new things.

“We had a lot of fun coming up with another concept to bring to life that ‘order-fear’ moment we are all familiar with,” McCann London co-president and chief creative officer Rob Doubal said in a statement. “This will hopefully encourage Subway customers to abandon their irrational caution and enjoy more of what’s on offer.”

Credits:
Client
Sacha Clark – Marketing Director for the SUBWAY® brand UK and Ireland

Head of Integrated Production: Sergio Lopez
Executive Producer: Sophie Chapman – Andrews
Agency Producer(s): Lois Newcombe, Michelle Prinsloo
Executive Creative Director: Rob Doubal and Laurence Thomson
Creative Director: Alexei Berwitz and Rob Webster
Creatives: Dom Butler and Liam Riddler
Business Affairs Executive Producer: Nicholas Mugridge
Business Director: Jason McNamee, Katie Morris
Account Director: Francois d’Espagnac
Planners:Nathaniel Hill, Matt Saunders

Production Company: Blink Productions
Director: Max Sherman
DOP: Stephen Keith-Roach
Production Co. Producer: Patrick Craig
Production Co. Executive Producer: Ben Sharpe
Editor: Saam Hodivala @ Work TV
Production Co/Publisher: Chris Graves @ FRUKT

Sound Studio: Craft
Composer: Adam Smyth & Andy Allen

Media Agency: Mediacom
Media Planner: Dan Sear

Perfeito pra compartilhar com aquele parente que acredita em tudo o que lê

> LEIA MAIS: Facebook lança versão brasileira de dicas contra notícias falsas

“Killers of the Flower Moon,” David Grann’s new book, recalls how Indians were killed by whites who coveted the oil under their land in 1920s Oklahoma.

Flamingo Group, the international consultancy that became part of Omnicom just over 10 years ago, has moved to close 7 of its 8 offices around the world. The reason for the move is the organization’s inability to reach unspecified revenue goals.

Omnicom acquired Flamingo in January of 2007, paying an estimated $18+ million for a network that had offices in Singapore and San Francisco beyond its London headquarters. The company, which was founded by market research veterans Maggie Collier and Kirsty Fuller ten years before the sale, was in the process of opening its Tokyo office at the time.

A holding company spokesperson provided the following statement:

Omnicom has decided to close Flamingo’s underperforming offices in New York, Sao Paolo, Shanghai, Singapore, Tokyo, Mumbai and Jakarta to focus on growth opportunities in London. The agency is working closely with its people and clients in those offices to ensure a smooth transition. Flamingo will be placing a renewed focus on its presence in London, building on its foundation of a strong agency culture and great client work.

The parties who brought the news to our attention claimed that the network was going through “serious financial difficulties,” and the statement above would appear to back that up.

As soon as Omnicom bought Flamingo, it began an Asian expansion with offices in Shanghai, Mumbai and Jakarta.

Despite the closings and aforementioned revenue problems, Flamingo’s London office announced major hires as recently as last month, when Desiree Lopez—former CEO of UK-based market research firm TNS BMRB—came aboard in the newly created role of head of behavioral and social strategy.

The company’s self-description read:

The world’s most successful businesses shape culture, enrich lives and evolve behaviours. So we work at the intersection of culture, people and brands. We draw on our specialisms – from People Insight, Semiotics, Cultural Intelligence and Digital Forensics – to provide a unique and informed lens on the world.

Flamingo was brought on to provide qualitative and other research services for Omnicom clients like Unilever and Pepsi, but also had its own client roster with a particular focus on local businesses in the regions represented by its various offices. It also worked on internal Omnicom research projects like recent initiatives regarding women in leadership positions.

According to its LinkedIn page, Flamingo employed more than 200 around the world, though we hear that most individual offices were far smaller. Some of these employees may be relocated to London in the weeks to come.

The exact reason for the larger network’s financial underperformance is unclear at this time.

Parece que a brincadeira do Burger King durou bem pouco. Poucas horas após a divulgação do comercial que provocava a resposta do assistente pessoal na casa das pessoas, o Google bloqueou o Home de responder o material publicitário. O áudio do comercial foi gravado e usado para que o dispositivo não responda mais a esse […]

> LEIA MAIS: Google cria bloqueio contra comercial do Burger King que ativa assistente pessoal

Mr. O’Brien, a man for all New York seasons, in the arts, fashion, music and media, died last week at age 70.