He preferred classical music, but Mr. Rascoff became a business manager and tour producer for powerhouse rock ’n’ roll acts including U2 and Paul Simon.
In order to raise awareness of the quality of their personalized service, the Résidence funéraire de Lanaudière funeral home presents unusual and unique deaths recorded throughout history.
In order to raise awareness of the quality of their personalized service, the Résidence funéraire de Lanaudière funeral home presents unusual and unique deaths recorded throughout history.
In order to raise awareness of the quality of their personalized service, the Résidence funéraire de Lanaudière funeral home presents unusual and unique deaths recorded throughout history.
(TrendHunter.com) In an effort to make the apparel industry more sustainable, a company called Last Bottle Clothing has started making ultra-lightweight shirts out of recycled materials. For conscious millennials who…
Não é que a cópia deu certo?
> LEIA MAIS: Instagram Stories ja é mais popular que seu rival Snapchat
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, April 12:
Today’s media scan brings you more more than ever before. More palace intrigue at the White House! (See No. 1.) More palace intrigue at Fox News! (No. 7.) More media lawsuit settlements! (Nos. 3 and 4.) And more outrage (arguably the most ever, which is really saying something) over Sean Spicer! (No. 6.) Anyway, let’s get started …
1. New York Post columnist Michael Goodwin is out with a Donald Trump interview in this morning’s paper, which the tabloid teases on its cover with a “We’re not going into Syria” headline next to the president’s face. But the (brief) part of their conversation, which is broken up into multiple posts online, sure to get the most attention is headlined “Trump won’t definitively say he still backs Bannon.”
Normally brands aspire to generate the most engagement with their posts in social media. But United won’t be happy with this trophy: Its now-infamous statement referring to dragging a paying passenger from a flight as “re-accomodation” was the most engaging brand post on Facebook in the week through Tuesday.
Wendy’s is also winning, more in the style that brand managers aspire to, with a pledge to give high-schooler Carter Wilkerson free chicken nuggets for a year if he got 18 million tweets. (He’s now on his way.)
Check out all the week’s most engaging posts on social-media platforms, according to FistenFirst Media, and click on the chart to see the original posts in their native social habitat.
Disney animated shorts and merchandise will celebrate female characters. The initiative comes after critics took the company to task over lack of gender parity.
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I’ll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current […]
The post Want A Participation Trophy? Fish For It. appeared first on AdPulp.
After being acquired by Deloitte Digital in late February of 2016, Heat launched its New York office last May. This January, the shop brought on executive creative director Evan Slater to lead its creative department. Now, the New York office of Heat has released its first campaign, a global effort for LG, promoting its new G6 smartphone.
“This is the first work from our New York office and for it to be a critical launch for a global brand like LG is an exciting first to have accomplished after establishing the office last year,” Heat CEO John Elder said in a statement. “It was also an incredible creative challenge for the team and allowed us to tap into the intellectual prowess of Deloitte and Deloitte Digital as we developed our global campaign thinking.”
The campaign is centered around a 30-second broadcast spot focused on the phone’s key selling point: a large screen that actually fits in your hand — whether it be a slim one or a hefty werewolf paw. Set to the Etta James song “Something’s Got A Hold On Me,” it concludes with the to-the-point tagline, “The big screen that fits in your hand.”
“Quite frankly, we were tired of all the overindulgent, often dialogue heavy and celebrity driven work that is pervasive in the industry, but forgets to focus on what’s going to work for both the brand and consumer,” Slater explained. “So, we created a campaign that is visually driven. It requires no language to convey its most important message – the LG G6 was made to actually fit into your hand.
“Our concept, our message and our visuals intended to stand out from an overcomplicated industry with a bit of human innovation, and we think we’ve accomplished that,” he added.
As for its intended audience, Slater told AdFreak, “The sweet spot for our audience is anybody who has ever had trouble using a modern smartphone because of its size. The toilet-droppers, two-handers, smash-scratch-n-denters are who we’re talking to. That’s pretty much all of us.”
A series of supporting 15-second spots put the phone to the test, whether it be a “Meatball,” “Milk” or “Astronaut.” The spots promote various features of the G6, such as its wide angle lens, water resistance, “class-leading” sound processor and full-vision display.
Credits:
Agency: Heat
Chief Creative Officer: Steve Stone
Chief Executive Officer: John Elder
President: Mike Barrett
ECD / Head of Creative – Heat NY: Evan Slater
Creative Director: JB Byrne
Creative Director: Elaine Cox
Senior Writer: Jon Korn
Art Director: Justin Hargraves
Head of Integrated Production: Joyce Chen
Senior Producer: Andy Rosenthal
Producer / Post Production: David Cardinali
Associate Producer: MacKenzie Huff
Group Account Director: Matt Huntington
Account Director: Elaine Feinstein
Assistant Account Executive: Paris Clark
Director of Strategy: Justin Cox
Senior Strategist: Apo Bordin
Director of Business Affairs: Jenn Kennedy
Advertiser: LG Electronics
Global MC President: Juno Cho
VP Global Marketing Communications: Suyoung Kim
Director Global Marketing: YH Kang
Global Senior Marketing Manager: DK Seo
Global Marketing Manager: Leine Kim
Global Marketing Manager: Hayley Jun
Global Marketing Manager: Sunny Kim
SVP Marketing, US: Chang Ma
Director US Marketing: Romi Yoon
Sr. Marketing Manager, US: Jin Choi
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Line Producer: Richard Kaylor
DP: Rebecca Baehler
Design & Animation: Gentleman Scholar
Creative Directors: William Campbell, Will Johnson, Chace Hartman
Associate Creative Director: JP Rooney
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Senior Producer: Sue Yee Hubbard
Producer: Gregory Behrens
2D Animation & Design: Dennis Go
Designer: Trish Janovic
Designer: Christina Barna
Designer: Mike Tavarez
Designer: Chris Finn
CG Supervisor: Adam Burke
3D Modelers: Adam Rosen
Rigger: Lee Wolland
3D Animator: Nick Dubois
3D Lighting Artist: Mike Papagni
3D Texture Artist: Adnan Hussain
Editorial: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Steven San Miguel
Executive Producer: Gary Ward
Producer: Tim Kirkpatrick
VFX/Finishing: Carbon VFX
Executive Producer: Frank Devlin
Senior Producer: Paul O’Bierne
Lead Flame/VFX: Kieran Walsh
Flame: Matt Reilly
Flame: Chris Wiseman
Flame: Peter Charles
Flame: Jamie Scott
After Effects: Max Benjamin
SDX + Mix: Heard City NY
Engineer: Keith Reynaud
Executive Producer: Sasha Awn
Music Production: Beta Petrol
Song: “Something’s Got a Hold on Me” by Etta James
Remix by: Fabio BOI Angelini
Executive Producer: Brent Asbury
Music Supervisor: Bryan Turcotte
Color: Company 3
Colorist: Dave Hussey
Com cenas de bastidores de “Os U?ltimos Jedis”, tributo foi exibido na Star Wars Celebration
> LEIA MAIS: Disney homenageia Carrie Fisher com vídeo emocionante
At least 100 workers walked out of roughly a dozen reality show companies in an effort to assert the strength of the Writers Guild of America.
BabyBuzz is a revolutionizing bracelet for expecting parents. When the baby kicks in the belly, the non-pregnant partner receives a buzz-signal sensation thus making him or her more involved in the earliest stage of parenthood.
The Los Angeles office of Deutsch has won the business of Tile, a Bluetooth-enabled “smart location” app created to help you find your lost keys and other items.
Tile named Deutsch as its first AOR after the shop completed a three-month brand strategy project for the company.
CMO Simon Fleming-Wood said his company is “thrilled to be working with Deutsch,” adding, “While we’re locating more than two million items every day, we’re also building a global community of people helping each other find the things that matter to them. Bringing deep experience, leadership and creativity, the team at Deutsch are the perfect partners to help bring our brand vision to life.”
What is that vision? To become “the world’s largest lost-and-found community.” Tile says it has sold more than 8 million products to date.
Fleming-Wood joined the startup late last year after serving as CMO at Pandora and VP of marketing at Cisco. Deutsch president Kim Getty called him “a visionary marketer who’s helped build brands like Flip Video and Pandora” and said the L.A. team “jumped at the opportunity to help our collegues at Tile craft a vision for their brand.”
To date, Tile has raised $34 million in two rounds of funding, according to CrunchBase. A 2015 Recode product review compared the company to its chief competitor, TrackR. Who knew so many people can’t keep track of their keys??
The exact size of the business is unclear at this time. In this past, Tile has worked with DuMont Project on direct response marketing projects, and we hear the client is planning to double its marketing spend moving into 2018. Deutsch’s work will concern creative, digital, media planning/buying, strategy and analytics. The client plans a national campaign that will run in time for the 2017 holiday season.
Less than a week after a video surfaced of a passenger being forcibly removed from an overbooked United Airlines flight, the company’s consumer perception dropped to its lowest level in at least 10 years, according to YouGov BrandIndex.
The daily brand perception research service has been tracking brands through consumer interviews since June 2007. On April 8, one day before the video went viral, United Airlines had a Buzz (or perception) score of 3, which dipped to -28 by April 12. YouGov BrandIndex’s Buzz scores can range from 100 to -100, with negative numbers indicating that survey respondents have heard more negative news about a brand than positive news.
Several weeks ago, United Airlines’ brand perception dipped slightly after the company stopped two teenagers from boarding a flight for wearing leggings because they were traveling on company “buddy passes,” which requires adherence to a specified dress code. The score at that time went from 0.6 to -4, said Ted Marzilli, CEO of YouGov BrandIndex.
To promote the 18th annual Newport Beach Film Festival, RPA floats an elusive campaign awash in dark, brooding imagery. “Go Deeper,” a short film directed by Jed Hathaway, combines live-action elements with stop-motion techniques to follow a bottled message on a strange journey through the magical, murky depths. Our story opens and closes on a…
The airline offered a refund to every passenger on the flight from which a man was dragged on Sunday, and the Chicago Aviation Department placed two more officers on leave.
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