Hasta La Creative!

Stella Artois has run a campaign aiming ads at people based on the predicted likelihood that they’ll stop by a bar soon.

But the increased use of historical location data to infer consumers’ drinking habits could raise some privacy questions that feel a little more visceral than when marketers decide you like donuts in the morning. And Stella is not the only advertiser recently to aim ads at people based on their fondness for imbibing.

Its ads have been targeted using data compiled by Blis, a mobile location data company that gets information through ad calls in mobile exchanges, direct partnerships with app publishers and beacon and Wi-Fi networks. The Stella campaign was handled by its agency Vizeum.

Continue reading at AdAge.com

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube’s brand safety crisis.

Outdoor, Print
São Braz Coffee Shop

Sometimes you need a break, not a coffee.

São Braz Coffee Shop is a roaster and retailer of specialty in the northeast of Brazil with more than 46 stores in 6 states.

Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Art Director:Eugênio Lima
Copywriter:Marcus Seixas
Illustrator:Saulo Lisias
Retouching:Ricardo Moreira
Account:Mateus Zerbone
Client:São Braz Coffee Shop
Production Graphic:Tássia Martins, Mayra Alves

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.

Three creatives review The Rise of the Robots, The Feedback Book, and Brain Surfing.

Simon Randall, the co-founder and chief executive at start-up Pimloc, shares his lessons from the career ladder.

When the ideas aren’t coming, don’t over-direct your team. If you have the right people, step back and give them space to do their thing.

Category: Beyond Madison Avenue
Summary: Honest Company, maker of eco-friendly household products, has rolled out a line of diapers stamped with Major League Baseball (MLB) logos to kick off the start of the season.

Called “Born a Fan,” the diaper line marks the company’s first partnership with a professional sports organization.

Nike, Hypebeast and production company PUSH, launched “On The Run with Eugene Tong,” directed by XY Content’s Jonathon Lim.

The spot takes a look at the fashion director’s formative years growing up in New Jersey and yearly travels to Asia.

“I realized at an early age, like, no matter what it said on my passport, I would never fully be accepted as an American because of the way I looked,” Tong says at the opening of the spot.

But that feeling served as an inspiration to Tong, who speaks about how similar doubts about his ability to run marathons fuel his training over footage shot in both New York and Shanghai.

It’s an interesting effort for Nike, taking a look at the inspiration behind Eugene Tong‘s unique style in a way that tells a broader message. The spot is notable for Tong’s refreshing and honest take on growing up as an Asian American. It’s also a message that should resonate with anyone who has felt a sense of not fitting in and channeled that into something productive.

Credits:
Director- Jonathon Lim
Producer- Catrina Siu
DP Shanghai- Liam Gilmour
DP NYC- Frank Sun
Editor- David Murkin @Rafiki Creative
Production Assistant- Rose Yeow
NYC Production- XY Content

Music
“Rinse Repeat” Thrupence
“Pluto” Conrank
“Water From Thoughts” via 2020 recordings

Agency- Hypebeast
Client- Nike
Production Company- PUSH
Locations- Shanghai, Brooklyn, New Jersey