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Stella Artois has run a campaign aiming ads at people based on the predicted likelihood that they’ll stop by a bar soon.

But the increased use of historical location data to infer consumers’ drinking habits could raise some privacy questions that feel a little more visceral than when marketers decide you like donuts in the morning. And Stella is not the only advertiser recently to aim ads at people based on their fondness for imbibing.

Its ads have been targeted using data compiled by Blis, a mobile location data company that gets information through ad calls in mobile exchanges, direct partnerships with app publishers and beacon and Wi-Fi networks. The Stella campaign was handled by its agency Vizeum.

Continue reading at AdAge.com