Mar
28
How automation could make us more human
Posted in: UncategorizedThe rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.
Mar
28
Britvic launches Robinson's Refresh'd brand for health-conscious on-the-go consumers
Posted in: UncategorizedBritvic is launching another Robinsons brand variant dubbed Refresh’d, a ready-to-drink squash made using 100% naturally-sourced ingredients and containing spring water mixed with real fruit and no added sugar.
Mar
28
Mother London Put a Giant Boob on Top of a Building to Make a Statement About Breastfeeding
Posted in: UncategorizedIf you spent this past Sunday–which was Mother’s Day in the U.K.–walking around the Shoreditch area of London, you may have seen a giant inflatable boob with a very prominent nipple sitting on top of a building. Said boob wasn’t there solely for shock and awe. Said boob was there to make a point. “It’s…
Mar
28
Why VR Stores Will Be a Hard Sell
Posted in: Uncategorized
The convergence of VR and commerce could transform the way we shop, but the VR store is further off than we think, and it isn’t just about the technologies current penetration among consumers. Too often, thought leaders cite VR’s lack of ubiquity as the primary reason it hasn’t yet revolutionized commerce. They’re not wrong — it’s a factor. But the barriers run far deeper.
It helps to look at the issue from a purely transactional perspective, and ask why someone would opt to purchase in a virtual store versus online, mobile, voice or brick and mortar. Practically speaking, VR can’t match the convenience of shopping online, on mobile, or with a simple voice command. Alternatively, VR technology, while rapidly improving, cannot yet match the tactile fidelity of an in-store, in-person experience. This is why the standalone VR store has, and will continue to have, trouble gaining traction.
Last year, eBay launched a VR department store in partnership with Australian retailer Myer. While a commendable effort, it offered no clear benefit to the consumer over existing shopping methods. The store’s launch video called out features like being able to get a close-up, 360-degree view of products in virtual space, a curated experience based on the user’s shopping habits and a cursor that can be controlled via head and eye movement. Cool? Sure. Valuable to the consumer? Not really. Is a close up, 360-degree view of a jacket any better in VR than in great 360-degree product photography or web videos? Are there any major online retailers that don’t leverage available data to curate the shopping experience? And is controlling a cursor via head and eye movement easier than swiping on a mobile device, or A simple voice command? Not really.
Mar
28
Technology-Focused Furniture – The Sitland 'Cell' Furniture Design Pieces Ensure Privacy (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Using technology such as smartphones, tablets and laptops is a personal endeavor, so the Sitland ‘Cell’ furniture design pieces are intended to offer a way to be secluded as you utilize…
Mar
28
Convertible German Crossovers – The Volkswagen T-Roc Will Be Put into Production and Sold Stateside (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Back in 2014, the Volkswagen T-Roc was shown off in concept form. Three years later, the convertible crossover has been given the production green light. The T-Roc, which is likely to have its name…
Mar
28
Supermercado inovador da Amazon ainda não consegue rastrear mais de 20 pessoas ao mesmo tempo
Posted in: Uncategorized
A Amazon planejava lançar até o fim de março o Amazon Go, um supermercado totalmente sem filas e sem caixas, porém algumas falhas impossibilitaram o feito. A loja, em Seattle, conta com cameras, sensores e algorítimos para acompanhar cada um dos clientes enquanto eles escolhem seus itens, assim eliminando a necessidade de uma fila para […]
> LEIA MAIS: Supermercado inovador da Amazon ainda não consegue rastrear mais de 20 pessoas ao mesmo tempo
Mar
28
Assista ao novo trailer de “Homem-Aranha: De Volta ao Lar”
Posted in: Uncategorized
A Sony liberou hoje o segundo trailer do mais novo reboot de “Homem-Aranha”, que você pode assistir acima. Intitulado em português “Homem-Aranha: De Volta ao Lar”, o longa tem Tom Holland no papel de Peter Parker e agora com o segundo trailer sabemos um pouco mais do enredo do filme e também vemos que Tony […]
> LEIA MAIS: Assista ao novo trailer de “Homem-Aranha: De Volta ao Lar”
Mar
28
Feature: Can a Former Islamist Make It Cool to Be Moderate?
Posted in: UncategorizedMaajid Nawaz has started a foundation to combat Muslim extremism — and has made a lot of enemies in the process.
Mar
28
Adjustable Posture Aligners – The 'ERGO' System Ensures Proper Posture to Relieve Pressure and Pain (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) It can sometimes be difficult to maintain proper posture during the work day or when simply going about your daily routine, so the ‘ERGO’ system is intended to offer a better way to keep…
Mar
28
Amazon enters Middle East with Souq.com acquisition
Posted in: UncategorizedAmazon has made its first foray into the Middle East online retail market after agreeing to buy Souq.com, the region’s biggest online retailer.
Mar
28
São Braz Coffee Shop: Mouth
Posted in: UncategorizedOutdoor, Print
São Braz Coffee Shop
Sometimes you need a break, not a coffee.
São Braz Coffee Shop is a roaster and retailer of specialty in the northeast of Brazil with more than 46 stores in 6 states.
Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Art Director:Eugênio Lima
Copywriter:Marcus Seixas
Illustrator:Saulo Lisias
Retouching:Ricardo Moreira
Account:Mateus Zerbone
Client:São Braz Coffee Shop
Production Graphic:Tássia Martins, Mayra Alves
Mar
28
Does Piccadilly's revamp signal a Blade Runner future?
Posted in: UncategorizedFramestore Labs’ global head of creative argues the new Piccadilly Circus ad screen could turn Blade Runner prophecies into a reality.
Mar
28
Snickers and Gay Star News tell LGBT community to 'be who you are'
Posted in: UncategorizedSnickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to “be who you are”.
Mar
28
Leagas Delaney appoints Ogilvy's Hay as CEO and partner
Posted in: UncategorizedLeagas Delaney has appointed Ogilvy Asia-Pacific’s Fergus Hay as its chief executive and partner.
Mar
28
Long Vacancy for Top Sales Post at Fox Begs a Question: What's the Role of the Modern TV Ad Chief?
Posted in: Uncategorized
The lingering vacancy for the post of ad sales chief at Fox Networks Group is surprising buyers and prompting questions about the role itself in a changing TV business.
The job at Fox Networks Group has been unoccupied since Toby Byrne left in September. While many ad executives expected a successor to emerge in time to sell commercial time in Super Bowl LI, which aired on Fox on Feb. 5, it’s now just two months until TV’s annual springtime upfront market. Buyers are wondering whether a new leader will be named in time for the negotiations.
But the prolonged search for a replacement also shows that the function of a TV ad sales chief is very different than it was even five years ago.
Mar
28
Like to Visit the Pub Sometimes? Stella Artois Uses Location History to Know (and to Show You an Ad)
Posted in: UncategorizedStella Artois has run a campaign aiming ads at people based on the predicted likelihood that they’ll stop by a bar soon.
But the increased use of historical location data to infer consumers’ drinking habits could raise some privacy questions that feel a little more visceral than when marketers decide you like donuts in the morning. And Stella is not the only advertiser recently to aim ads at people based on their fondness for imbibing.
Its ads have been targeted using data compiled by Blis, a mobile location data company that gets information through ad calls in mobile exchanges, direct partnerships with app publishers and beacon and Wi-Fi networks. The Stella campaign was handled by its agency Vizeum.
Mar
28
Grey London Renames Itself Valenstein & Fatt, After Grey’s Jewish Founders, in Call for Diversity
Posted in: UncategorizedGrey London is using the agency’s own 100-year-old origin story as a springboard for an industry-wide call to embrace diversity and acceptance via a self-branding campaign, launching today, in which it will rename itself, for more than three months, as Valenstein & Fatt, after its Jewish founders. It’s 1917. New York is booming. Two young…
Mar
28
More Big Advertisers Suspend Google Ads Over Offensive Videos
Posted in: Uncategorized
Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content.
General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon and AT&T, which earlier in the week said they’ve halted YouTube advertising over brand-safety issues.
The Association of National Advertisers also issued a statement Friday supporting “several ANA members” that “have suspended their advertising on Google websites, including YouTube, after some ads were placed near objectionable content including hate speech and terrorist-oriented websites”
Mar
28
Long Vacancy for Top Sales Post at Fox Begs a Question: What's the Role of the Modern TV Ad Chief?
Posted in: Uncategorized
The lingering vacancy for the post of ad sales chief at Fox Networks Group is surprising buyers and prompting questions about the role itself in a changing TV business.
The job at Fox Networks Group has been unoccupied since Toby Byrne left in September. While many ad executives expected a successor to emerge in time to sell commercial time in Super Bowl LI, which aired on Fox on Feb. 5, it’s now just two months until TV’s annual springtime upfront market. Buyers are wondering whether a new leader will be named in time for the negotiations.
But the prolonged search for a replacement also shows that the function of a TV ad sales chief is very different than it was even five years ago.
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