In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]
The post The Richards Group Keeps 7UP In the Mix appeared first on AdPulp.
Não é novidade que os filmes de ação hoje em dia, principalmente os blockbusters de Hollywood, usam CGI para criar explosões e destruições generalizadas. “Batman vs Superman“não é diferente. O vídeo acima, de quase 12 minutos, mostra quantas coisas foram adicionadas, removidas e modificadas, inclusive a capa do Superman. O vídeo foi divulgado no Twitter […]
> LEIA MAIS: Vídeo mostra todos os efeitos visuais de “Batman vs Superman”
Entre na vida de importantes artistas contemporâneos
> LEIA MAIS: Netflix estreia série documental “Abstract: The Art of Design”
Following up on Spotify’s global out-of-home campaign based on user data last year, W+K New York launched a follow-up effort celebrating some of the stranger-named playlists you’re likely to find on the music streaming service.
In addition to the OOH campaign, tackling playlists such as “root canal songs,” “sorry I lost your cat” and “DO NOT DELETE THIS AGAIN POOTY OR I WILL END YOU,” W+K New York enlisted musicians D.R.A.M., DNCE and Alessia Cara for a series of three online videos. Each spot features the artists response to the placement of one of their songs on a puzzling playlist.
Cara, for example, ended up on a playlist called “Global warming is real…let’s dance.” While she agrees, as thinking individuals tend to, that global warming is real, she’s not quite sold on dancing as the solution. DNCE, meanwhile, are a bit perplexed that their music would be played at a funeral, while D.R.A.M. might be overthinking this whole “Rap Caviar” thing.
-TGI Friday’s appointed The Richards Group as its agency of record for the second time. The agency’s first work for the brand centers around its Endless Apps, not a permanent menu fixture (video above).
-A spokesperson confirmed that CP+B Boulder “adjusted a small amount of staffing” this week while “continuing to add key creative, strategic and innovation positions.”
-If there’s one thing the world needs right now, it’s Zima. At least MillerCoors hopes so.
–George Tanenbaum thinks these times are “the golden age of bullshit.” Wasn’t this always the case, though?
-Speaking of bullshit, Bob “Ad Contrarian” Hoffman doesn’t believe your numbers about how many consumers research products before buying them.
-Orvis, “the premier outfitter of outdoor adventures,” tapped New York-based creative agency Hyperbolous to join its roster alongside Washington DC-based digital shop Chong + Koster.
-Are you under 30? Do you want to go to France for free? Then register for the Cannes Young Lions, dummy!
-There’s a reason Donald Trump‘s face keeps showing up in the Taboola trash links at the bottom of every webpage.
-Y&R Austin launched a new campaign for Reliant Energy (video above).
-Unilever rejected Kraft Heinz’s $143 billion takeover bid, claiming that it had been undervalued.
–Alex Lopez of Nike talks to LBB about the inspiration behind that W+K “Equality” spot.
-Atomic creative partner Dave Henderson thinks the brief needs to evolve. Won’t someone think of the dead trees?
-Samsung CEO Jay Y. Lee was arrested for his alleged involvement in the corruption scandal surrounding former South Korean president Park Geun-hye. Lee is being accused of bribery.
-Trump supporters are boycotting Meetup for its launch of a #Resist group.
-Business Insider’s “30 best people in advertising to follow on Twitter” listicle includes several individuals who do not work in advertising. And Faris.
-Ralph Lauren hired former Vice and BBH strategist Jonathan Bottomley as its first chief marketing officer.
-Has anyone been able to make it through Zuckerberg’s 5,500 word manifesto?
Carmichael Lynch launched a pair of new spots for Subaru which chart familiar territory for the brand.
The sentimental “Moving Out,” shows two parents watching their young child packing up his stuff into their Subaru Impreza, apparently moving out. When the spot pivots to the reveal, accompanied by the line, “We always knew that our Subaru Impreza would be there for him someday, we just didn’t think that ‘someday’ would come so fast,” it certainly doesn’t come as a surprise.
Still, the approach has worked for the brand in the past and highlights the family friendly vehicle’s durability in an emotional way.
Another spot focuses on another key brand selling point and advertising staple: its safety features. In this case, “Rewind” takes a look at how a nasty accident could have been avoided with the vehicle’s obstacle detection feature. A third spot, “More,” will rollout next week and feature both a puppy and a baby.
“The all-new Impreza advertising campaign focuses on the intimate experiences that unite us all,” Subaru of America senior vice president, marketing Alan Bethke told Adweek. “With major gains in handling performance, crash safety and ride comfort, the 2017 Impreza offers customers a smooth and trusted ride, ready for wherever the road takes them.”
Credits:
2017 Subaru Impreza Launch TV
—Spot: “Moving Out”
Client: Subaru of America
Senior Vice President-Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Sr. Copywriter: Justin Prichard
Sr. Art Director: Chris Carlberg
Head of Production: Joe Grundhoefer
Senior Content Producer: Lisa Keljik
Business Manager: Vicki Oachs
Account Management Team:Brad Williams, Adam Craw, Liz Jenkins
Sr. Project Management: Meredith Paul
Production Company: Arts & Sciences
Director: Sean Meehan
Executive Producer: Mal Ward
Line Producer: Sam McGarry
Director of Photography: Sean Meehan
Edit House: WAX
Editor: Stephen Jess
Producer: Evan Meeker
VFX House for Rewind: Framestore LA
Online Artist(s): Volt Studios/Steve Medin
Telecine: Co 3 Tim Masick
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Production Audio Producer: Annie Sparrows
On-Line Editor: Volt Studios/Steve Medin
Post Producer: Volt Studios/Amanda Tibbits
Track Title: Blue Eyed Girl
Music Company/Artist: Mikal Cronin
Music Supervisor: Jonathan Hecht/Venn Arts
VO talent: Justin Beere
OCP Talent:
Tricia Donahue: Mom
Adam Edgar: Dad
TK Weaver: Young son
Nick Costello: Teen son
—Spot: “Rewind”
Client: Subaru of America
Senior Vice President-Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Sr. Copywriter: Justin Prichard
Sr. Art Director: Chris Carlberg
Head of Production: Joe Grundhoefer
Senior Content Producer: Lisa Keljik
Business Manager: Vicki Oachs
Account Management Team:Brad Williams, Adam Craw, Liz Jenkins
Sr. Project Management: Meredith Paul
Production Company: Arts & Sciences
Director: Sean Meehan
Executive Producer: Mal Ward
Line Producer: Sam McGarry
Director of Photography: Sean Meehan
Edit House: WAX
Editor: Stephen Jess
Producer: Evan Meeker
VFX House for Rewind: Framestore LA
Online Artist(s): Volt Studios/Steve Medin
Telecine: Co 3 Tim Masick
Audio Mix: SisterBoss/Carl White
Sound Design: SisterBoss/Carl White
Post Production Audio Producer: Annie Sparrows
On-Line Editor: Volt Studios/Steve Medin
Post Producer: Volt Studios/Amanda Tibbits
Track Title: Reminiscence
Music Company/Artist: Samuel Karl Bohn
Music Supervisor: Jonathan Hecht/Venn Arts
VO talent: Justin Beere
OCP Talent:
Tongayi Chirisa: Husband
Hilary Ward: Wife
Tom McCormas: Truck Driver (in accident)
Ashley Cusato: Car Driver (in accident)
Amanda Christensen: Pedestrian
Paul Bortoli: Ambulance Driver
Deon Sams: Tongayi’s voice
Coty selected Droga5 as lead creative agency for its CoverGirl brand, following a review, Adweek reports.
“We’re excited to partner with Droga5 on the CoverGirl brand, an icon in beauty with incredible equity. CoverGirl senior vice president Ukonwa Ojo said in a statement. “Droga5’s creativity and partnership will help us bring a new perspective to beauty for this phenomenal brand.”
The appointment brings an immediate end to the P&G-owned brand’s 26 year relationship with Grey New York, who began working with CoverGirl in 1991.
“This is a huge opportunity to bring a fresh point of view to a deeply loved American brand,” Droga5CEO Sarah Thompson said in a statement. “CoverGirl has always sought to defy traditional beauty conventions and break boundaries through its inclusive approach, and we’re looking forward to continuing to grow the brand’s influence in beauty and culture.”
Last year saw CoverGirl introduced James Charles as the brand’s first male brand ambassador.
Back in December, Grey New York promoted Debby Reiner, who worked on the CoverGirl account for years before becoming global president on the agency’s P&G account, to the role of CEO. Among the more notable CoverGirl efforts from Grey in recent years was 2014’s “Girls Can” campaign with Katy Perry.
Droga5, meanwhile, has added The New York Times and Sprint to its client roster since October.
Luca Pannese and Luca Lorenzini recently joined Publicis New York in executive vice president, executive creative director roles, following over a decade at Saatchi & Saatchi.
“It is terrific to welcome Luca Lorenzini and Luca Pannese – or ‘The Lucas’ – to Publicis New York…where they will be working primarily on Heineken,” Publicis New York chief creative officer Andy Bird said in a statement. “A great couple of blokes professionally and personally, they have collaborated for 16 years and have won 20 Cannes Lions between them. We know they are going to make exciting contributions to the agency and we are lucky to have them.”
Pannese and Lorenzini have worked together since 2000, when Pannese served as an art director with Ad Maiora and Lorenzini as a copywriter. After a brief divergence of paths, when Pannese went on to McCann Erickson and Lorenzini to Gruppo Roncaglia, they reunited at Y&R Milan in late 2002. Around two and a half years later they moved on to Saatchi & Saatchi Milan. After receiving promotions to creative director roles, they joined Saatchi & Saatchi New York as global creative directors in January of 2015.
At Saatchi & Saatchi New York, the creative duo worked on a reimagined “Hush Little Baby” for Pampers, “Expecting” and “Chew Treats” for Fiber One and “How Do You See Me?” for Italy’s national organization for people with down syndrome, CoorDown.
Pannese and Lorenzini’s departures are the latest in a long string of exits at Saatchi & Saatchi. Last August, Saatchi & Saatchi New York CEO Brent Smart and CCO Jay Benjamin left the agency, while global CEO Robert Senior prepared to step down last month, appointing Magnus Djaba to the newly-created position of global president. Last month, Saatchi & Saatchi unveiled its updated, open concept New York office, now located entirely on the seventeenth floor of 375 Hudson Street and also picked up global lead creative agency duties for HSBC.
Pannese and Lorenzini’s arrival at Publicis New York follows staffing cuts at the office this past October, shortly following the agency unveiling a new open-concept office of its own, with no assigned desks.
Image: Cargo Collective
Ok, nada supera fazer uma viagem de verdade por algumas das principais cidades do mundo. Mas se no seu caso isso ainda não é possível, dar um passeio usando o Google Maps pode ser interessante. Mas o estudante Matteo Archondis parece querer ter ido um pouquinho além nessa experiência de brincar com a ferramenta do […]
> LEIA MAIS: Faça um tour pelo mundo com vídeo que reúne mais de 3 mil imagens do Google Maps
This week Apple made some changes to its longstanding relationship with dedicated agency TBWAMedia Arts Lab.
According to multiple sources with direct knowledge of the matter, this amounts to a global pivot toward digital and regionally-focused work rather than a complete overhaul of the partnership. It did, however, involve a general spending cut that led to layoffs at Media Arts Lab offices in L.A. and abroad.
MAL will continue to work on the business, though Apple has produced more of its brand campaigns in-house since 2014, when a series of emails between the agency and client SVP of marketing Phil Schiller came to light.
An MAL spokesperson released the following statement:
“TBWAMedia Arts Lab is reorganizing and introducing a new operating model to keep pace with the way people consume media and content. This will result in a reduction in areas such as localization and further investment in areas such as digital, social, data analytics, content creation and a more diverse set of strategic skills. We will also have greater integration with media partners at OMD.”
Apple representatives declined to comment, and former Grey CCO/current VP of marketing communications Tor Myhren has not yet responded to our email.
The scale of the headcount reduction is unclear at this time. But sources close to the matter say that the “translation and transcreation” departments were most affected because, as noted in the statement above, Apple plans to create more regionally-targeted efforts rather than translating its larger brand campaigns for local consumers around the world.
Here, for example, is a new campaign from TBWA Brazil that launched this week.
According to the same sources, MAL is currently hiring for certain teams, especially on the digital front—despite the fact that some creatives laid off this week have begun interviewing at other area agencies.
In keeping with that digital shift, expect more :15s created to air on Facebook or Instagram and fewer big-story TV spots.
In other MAL news, the FOR GOOD division launched by Lee Clow to focus on purpose-driven work has moved into the TBWAChiatDay L.A. offices.
Former MAL CCO Duncan Milner took over that unit late last year as Brent Anderson was promoted to run the Apple business around the world.
Los Angeles agency Zambezi launched a new campaign for Autotrader with its 60-second “Save the Cars” mock PSA.
The spot opens with sad piano track and a voiceover describing the plight of different vehicles as they appear onscreen. “Cold, alone…parked,” she says. “Every year, thousands of cares like these go driverless,” she adds, as a raindrop streams down a car window, but viewers can make a difference and “save a car” on Autotrader, perhaps even giving one of the vehicles a forever home.
“Save the Cars” follows the agency’s “Life is the Filter” campaign, which concluded with September’s “Kick” spot, timed to coincide with the start of the NCAA and NFL football seasons. It makes its broadcast debut tonight during the opening of NBA All-Star Weekend coverage on TNT. It follows the broadcast debut of the 30-second “Goodnight Save” last week.
“Saving cars is a cause that’s very near and dear to my heart,” Zambezi creative director Nick Rodgers said in a statement. “When the team, Sean and Jedd, brought the idea to my desk, I knew it could make a huge impact on cars that have gone driverless for far too long.”
“Saving a car you like on Autotrader sets up an alert to work for you, letting you know about price drops, cash back deals, and more,” added Autotrader senior director, brand strategy, positioning and creative development Scott Thomas, Sr. “This PSA delivers a message to consumers about the Save Car option in an entertaining and shareable way.”
Credits:
Client: Autotrader
Senior Director, Brand Strategy, Positioning, & Creative Development: Scott Thomas
Agency: Zambezi
Founder + CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George & Nick Rodgers
Art Director: Sean Jackson
Copywriter: Jedd Levine
Managing Director: Pete Brown
Head of Content: Alex Cohn
Producer: Nat Bricker
Group Account Director: Chris Einhauser
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: Blink Studios/Radical Media
Producer: Nat Bricker/Colin Moran
Director: Andrew Gage/Lucy Tcherniak
Director of Photography: Andrew Gage/Lawrence Scher
Post Production: Blink Studios
Editor: Ling Ly
Assistant Editors: Dustin Mulstay
Audio: Kill The Messenger
Audio Mixer/Designer: Sean McDonald
Color Grade: Apache
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest
Colorist: Shane Reed
Autotrader “Goodnight Save” credits – TV
Client: Autotrader
Senior Director, Brand Strategy, Positioning, & Creative Development: Scott Thomas
Agency: Zambezi
Founder + CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George & Nick Rodgers
Sr. Copywriter: Brian Hallisey
Managing Director: Pete Brown
Head of Content: Alex Cohn
Sr. Producer: Cindy Chapman
Group Account Director: Chris Einhauser
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: Radical Media
Director: Lucy Tcherniak
Director of Photography: Lawrence Sher
Executive Producer: Jim Bouvet
Line Producer: Colin Moran
Post Production: Cartel Edit
Executive Producer: Lauren Bleiweiss
Editor: Edward Line
Assistant Editor: Vanessa Yuille
Audio: Barking Owl
Executive Producer: Kelly Bayett
Composer: Barking Owl
Audio Mixer/Designer: Patrick Navarre
Color: Company 3
Executive Producer: Ashley McKim
Producer: Clare Movshon
Colorist: Tom Poole
VFX: Electric Theatre Collective
Online: Blink Studios
W+K, Barton F. Graf Vet Scott Vitrone Joins Figliulo&Partners as Partner, Chief Creative Officer
Nissan Moves Its Business Away from TBWAChiatDay Los Angeles After 30 Years
Cows Enjoy VR in McCann New York’s First Work for Chick-Fil-A
Gatorade Lead Renato Fernandez Promoted to Chief Creative Officer at TBWAChiatDay L.A.
-TBWARaad takes a look at what happens when your Internet connection is really, really slow in a campaign for Connect Internet in Lebanon (video above).
-72andSunny vets Jay Kamath and Matt Johnson launched creative agency Haymaker in Los Angeles.
-Unilever rejected a $143 billion offer from Kraft Heinz.
-Edelman global strategy director David Armano lists “5 Types of Activism Every Brand Should Prepare for, Even If You’re Not Taking Sides.”
–Wendy MacLeod ruminates on “Name Brand Nostalgia” for The New York Times.
-Portland creative agency North became one of the first creative agencies to be declared a Certified B Corporation, which “must meet higher standards of social and environmental performance, transparency, and accountability.”
-Athletic retailer Hibbett Sports is partnering with full-service marketing agency Baesman Insights & Marketing on customer loyalty efforts. Baesman Insights & Marketing will collaborate with Hibbett’s creative AOR, Red Square Agency (RSQ), on cross-channel marketing programs which will launch nationally.
Para os amantes da arte que também gostam de action figures, aqui a peça perfeita para sua mesa ou prateleira, o lendário Van Gogh. Criado pela Today Is Art Day, o action figure do artista tem 5 polegadas de altura e uma proporção corporal, digamos, cômica. Você pode conferir no vídeo acima. Com um pincel […]
> LEIA MAIS: Action figure de Vincent Van Gogh vem com uma orelha destacável
Como assim uma marca de papinhas para bebê está fazendo um comercial sobre sexo? Ok, tudo bem associar que “mais sexo, mais bebês vindo por aí”, mas existe algo além disso. A qualidade de vida de um casal e a maneira como eles se relacionam está diretamente ligado ao sexo, indo muito além do orgasmo. […]
> LEIA MAIS: Marca de papinhas para bebê lança campanha perguntando: “Por que você não está fazendo mais sexo?”
Quem nunca imaginou K-2SO, C-3PO, BB-8 e R2-D2 vivendo sob o mesmo teto da mesma nave espacial e se envolvendo nas situações mais tragicômicas com os demais tripulantes? É isso que vemos no mashup acima, outra obra dos sempre geniais malucos do canal brasileiro Darth Blender. O clipe, intitulado “DROIDS”, une as cenas dos filmes […]
> LEIA MAIS: Mashup de “Star Wars” com “Friends” tem os robôs mais amigos da galáxia
Sim, sabemos que ainda é fevereiro e que o Dia dos Namorados por aqui ainda vai levar alguns meses, mas muito provavelmente a ação que o Facebook desenvolveu para os países que comemoram a data agora dia 14 de fevereiro, também chegue aqui no Brasil em junho. A rede social irá liberar para os perfis […]
> LEIA MAIS: Facebook promete inundar a timeline com cartões especiais de Dia dos Namorados
Mamileiros e mamiletes, bem vindos ao mamilos 97. Um mamilos estranho sem Diva Laura, mas honrado nossa ilustre host que está de férias com um temas bastante polêmicos. Relatório sobre programas de tratamos de crack que deram certo e o pixo nosso de cada dia dividindo amantes e odiadores desse ato. Como a cidade se […]
> LEIA MAIS: Mamilos 97 – Crack, Pixo e a Cidade
O Tecnicalidade fala essa semana sobre a nova atualização do Android Wear para a versão 2.0, será que agora os smartwatches vingam? E se você achou que o iPhone 7 não teve inovação, a Apple já tá planejando o ~suposto~ iPhone 8 com várias coisas diferentes. Ou iPhone 7s? Ou os dois? Ainda neste episódio, […]
> LEIA MAIS: Tecnicalidade 028 – Ouro 4 quilates
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