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Sep 13

Campanha #CatsNotAds troca anúncios por fotos de gatos em metrô de Londres

Posted in: Uncategorized

cats-not-ads-1

Quem passar pela estação Clapham Common do metrô de Londres nas próximas duas semanas vai ver várias fotos de gatinhos enquanto caminha. Elas ocupam os espaços antes reservados para anúncios e trata-se de um campanha criada pelo coletivo criativo Glimpse, em um projeto intitulado “Citizens Advertising Takeover Service”, ou CATS. O objetivo da campanha, segundo […]

Sep 13

Recent Trends in Women's Luxury Watches – From Decorative Dials to Stylish Smartwatches (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) When it comes to watch trends for women, there are seemingly endless features to consider. For many women, luxury watches are the go-to fashion accessory for making a statement about their…

Sep 13

TK Maxx: Motorcycle ballet

Posted in: Uncategorized

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/u0026gt;nGroup Account Director: u0026lt;a href=u0026quot;/creative/victoria_dundsonu0026quot;u0026gt;Victoria Dundsonu0026lt;/au0026gt;u0026lt;br /u0026gt;nAccount Director: u0026lt;a href=u0026quot;/creative/charlotte_evansu0026quot;u0026gt;Charlotte Evansu0026lt;/au0026gt;u0026lt;br /u0026gt;nChief Strategy Officer: u0026lt;a href=u0026quot;/creative/paul_colmanu0026quot;u0026gt;Paul Colmanu0026lt;/au0026gt;u0026lt;br /u0026gt;nPlanner: u0026lt;a href=u0026quot;/creative/alex_allcottu0026quot;u0026gt;Alex Allcottu0026lt;/au0026gt;u0026lt;br /u0026gt;nTV Producer: u0026lt;a href=u0026quot;/creative/richard_adkinsu0026quot;u0026gt;Richard Adkinsu0026lt;/au0026gt;u0026lt;br /u0026gt;nCreatives: u0026lt;a href=u0026quot;/creative/paddy_treacyu0026quot;u0026gt;Paddy Treacyu0026lt;/au0026gt;, u0026lt;a href=u0026quot;/creative/mark_shanleyu0026quot;u0026gt;Mark Shanleyu0026lt;/au0026gt;u0026lt;br /u0026gt;nProduction Company: u0026lt;a href=u0026quot;/creative/colonel_blimpu0026quot;u0026gt;Colonel Blimpu0026lt;/au0026gt;u0026lt;br /u0026gt;nDirector: u0026lt;a href=u0026quot;/creative/tom_kingsleyu0026quot;u0026gt;Tom Kingsleyu0026lt;/au0026gt;u0026lt;br /u0026gt;nExecutive Producer: u0026lt;a href=u0026quot;/creative/paul_westonu0026quot;u0026gt;Paul Westonu0026lt;/au0026gt;u0026lt;br /u0026gt;nLine Producer: u0026lt;a href=u0026quot;/creative/george_saundersu0026quot;u0026gt;George Saundersu0026lt;/au0026gt;u0026lt;br /u0026gt;nDirector of Photography: u0026lt;a href=u0026quot;/creative/simon_chaudoiru0026quot;u0026gt;Simon Chaudoiru0026lt;/au0026gt;u0026lt;br /u0026gt;nEditorial Company: Cut+Runu0026lt;br /u0026gt;nEditor: u0026lt;a href=u0026quot;/creative/julian_tranquilleu0026quot;u0026gt;Julian Tranquilleu0026lt;/au0026gt;u0026lt;br /u0026gt;nVFX Company: u0026lt;a href=u0026quot;/creative/mpcu0026quot;u0026gt;MPCu0026lt;/au0026gt;u0026lt;br /u0026gt;nVFX Supervisor: u0026lt;a href=u0026quot;/creative/jack_stoneu0026quot;u0026gt;Jack Stoneu0026lt;/au0026gt;u0026lt;br /u0026gt;nFlame Artist: u0026lt;a href=u0026quot;/creative/as_aboveu0026quot;u0026gt;As aboveu0026lt;/au0026gt;u0026lt;br /u0026gt;nVFX Producers: u0026lt;a href=u0026quot;/creative/dafydd_upsdellu0026quot;u0026gt;Dafydd Upsdellu0026lt;/au0026gt;, u0026lt;a href=u0026quot;/creative/louise_unwinu0026quot;u0026gt;Louise Unwinu0026lt;/au0026gt;u0026lt;br /u0026gt;nColourist: u0026lt;a href=u0026quot;/creative/matthieu_toulletu0026quot;u0026gt;Matthieu Toulletu0026lt;/au0026gt;u0026lt;br /u0026gt;nMusic / Sound Company: u0026lt;a href=u0026quot;/creative/menlo_parku0026quot;u0026gt;Menlo Parku0026lt;/au0026gt;, u0026lt;a href=u0026quot;/creative/wave_studiosu0026quot;u0026gt;Wave Studiosu0026lt;/au0026gt;u0026lt;br /u0026gt;nSound Designer: u0026lt;a href=u0026quot;/creative/aaron_reynoldsu0026quot;u0026gt;Aaron Reynoldsu0026lt;/au0026gt;u0026lt;br /u0026gt;nExecutive Producer: u0026lt;a href=u0026quot;/creative/rebecca_boswellu0026quot;u0026gt;Rebecca Boswellu0026lt;/au0026gt;u0026lt;br /u0026gt;nCreatives: u0026lt;a href=u0026quot;/creative/pierre_jouffrayu0026quot;u0026gt;Pierre Jouffrayu0026lt;/au0026gt;, u0026lt;a href=u0026quot;/creative/kelly_satchellu0026quot;u0026gt;Kelly Satchellu0026lt;/au0026gt;u0026lt;br /u0026gt;nDesigner: u0026lt;a href=u0026quot;/creative/kelly_satchellu0026quot;u0026gt;Kelly Satchellu0026lt;/au0026gt;u0026lt;br /u0026gt;nHead of Design: u0026lt;a href=u0026quot;/creative/karen_janeu0026quot;u0026gt;Karen Janeu0026lt;/au0026gt;u0026lt;br /u0026gt;nPhotographer: u0026lt;a href=u0026quot;/creative/michal_pudelkau0026quot;u0026gt;Michal Pudelkau0026lt;/au0026gt;u0026lt;br /u0026gt;nAgent: u0026lt;a href=u0026quot;/creative/katy_barkeru0026quot;u0026gt;Katy Barkeru0026lt;/au0026gt;u0026lt;br /u0026gt;nRetouching: u0026lt;a href=u0026quot;/creative/stanleys_post_1u0026quot;u0026gt;Stanleyu2019s 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TK Maxx: Knitwear

TK Maxx: Homeware

TK Maxx: Fashion

See Full Campaign

Tags

TV
United Kingdom
Retail Services
TK Maxx
Wieden + Kennedy

Sep 13

TK Maxx: Fashion

Posted in: Uncategorized

TK Maxx: Knitwear

TK Maxx: Homeware

TK Maxx: Motorcycle ballet

See Full Campaign

Tags

Outdoor
United Kingdom
Retail Services
TK Maxx
Wieden + Kennedy

Sep 13

TK Maxx: Homeware

Posted in: Uncategorized

TK Maxx: Knitwear

TK Maxx: Fashion

TK Maxx: Motorcycle ballet

See Full Campaign

Tags

Outdoor
United Kingdom
Retail Services
TK Maxx
Wieden + Kennedy

Sep 13

TK Maxx: Knitwear

Posted in: Uncategorized

TK Maxx: Homeware

TK Maxx: Fashion

TK Maxx: Motorcycle ballet

See Full Campaign

Tags

Outdoor
United Kingdom
Retail Services
TK Maxx
Wieden + Kennedy

Sep 13

Cigna: TV Doctors of America

Posted in: Uncategorized

Video of TV Doctors of America

Tags

TV
United States
Finance
Cigna
McCann

Sep 13

What Apple's Updates Mean for Your App

Posted in: Uncategorized

As of September 7, users and app publishers alike will see a gradual change in the iTunes app store. Less spammy or broken apps, shorter app names and a better search experience. Or so Apple hopes.

The majority of the planned changes were announced in an email from Apple to its developer community on September 1, to give app publishers time to prepare their apps before Apple’s anticipated event on September 7.

What do these changes mean for existing app publishers and for publishers planning to launch an app? Is Apple about to remove your app from the app store? How will the new app naming guidelines affect ASO (app store optimization) efforts? And why is Apple doing this now? Here are some things brands need to know.

Continue reading at AdAge.com

Sep 13

As Trump Tosses Darts at CNN, Jeff Zucker Enjoys Election Year

Posted in: Uncategorized

It’s a Friday morning two months-minus one day until the presidential election. Earlier in the week CNN debuted a two-hour documentary special that delved into the early life, family history and business dealings of Republican nominee Donald Trump. (A similar film also aired about Democratic nominee Hillary Clinton.) The documentary, “All Business: The Essential Donald Trump,” didn’t sit well with its subject. That morning Mr. Trump took to Twitter to blast the documentary, CNN and the network’s leader, Jeff Zucker.

“The documentary of me that @CNN just aired is a total waste of time,” he tweeted. “I don’t even know many of the people who spoke about me. A joke!”

He followed up with: “@CNN is unwatchable. Their news on me is fiction. They are a disgrace to the broadcasting industry and an arm of the Clinton campaign.”

Continue reading at AdAge.com

Sep 13

Tuesday Morning Stir

Posted in: Uncategorized

-BBDO Japan created this “Hiroshima Cat Street View” effort for the Hiroshima Tourism Board (video above).

-Up is down; left is right; an ad blocker company is launching an ad exchange.

-Glimpse Collective teamed up with U.K. animal rescue center Battersea to replace all the ads in a London Underground station with pictures of cats.

-Campaign asks, “Does the advertising industry have a morale problem?“

-Hello “ambitious millenials.” Under Armour is coming for you.

-Adweek talks with the co-founders and partners of content studio Portal A.

-Sex doesn’t sell stuff anymore, unless maybe it does!

-Amputees: why do we love them so much?

Sep 13

All the Ads in This London Subway Station Have Been Replaced by Pictures of Cats

Posted in: Uncategorized

It isn’t often in advertising that we get a happy ending that isn’t totally fictional and “brought to you by.“ But here one is, in all its furry glory!

In early May, we wrote about Glimpse Collective’s Kickstarter quest to replace all the ads in a London Underground station with images of cats. By the end of that month, U.K. animal rescue center Battersea joined forces with them, offering its cats up as models, in hopes that nice Londoners would experience love at first sight.

Despite that endorsement, things weren’t looking good. In the last few days of their campaign, Glimpse—which created the Citizens Advertising Takeover Service, or #CatsNotAds—had raised $17,487, just over half of its objective (£23,000, or nearly $30,500). The company appealed to agency heads to provide rescue funds, and we closed our minds and hearts, awaiting the inevitable snuffing-out of a beautiful dream.

But this week we discovered God exists, and loves us. On Monday morning, commuters passing through London’s Clapham Common Tube station were accosted by feline friends.

Sep 13

Geico Created a Quirky Web Series Made Just for Esports Fans

Posted in: Uncategorized

Everybody’s trying to get in with an esports team … even Geico.

In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. Convinced that the pro players are actually hackers, a nosy next-door neighbor named Russell drops in to investigate. (A dolly stacked with Geico swag also makes an appearance, but that’s pretty much the brand’s only imposition in episode one.)

Sep 13

The 'Oprah Effect' Can't Fix Weight Watchers' Biggest Problems — and Shares are Tanking

Posted in: Uncategorized

Category: Beyond Madison Avenue
Summary: Weight Watchers shares are crashing after the company announced CEO James Chambers is resigning.

Shares fell as much as 8% in after-hours training on the news, which comes at an uncertain time for the brand. Weight Watchers will commence a search for a new CEO.

Sep 13

Time Inc. Names Rich Battista to Succeed Joe Ripp as CEO

Posted in: Uncategorized

Time Inc., the publisher of brands from People to Fortune, has named Rich Battista CEO, succeeding the chief executive of three years, Joe Ripp.

The unexpected move represents a quick rise for Mr. Battista, who joined Time Inc. in April 2015 as exec VP at Time Inc. and president of People and Entertainment Weekly, was promoted to president-entertainment and sports group and video in January and became president-brands in July, with all U.S. publications reporting into him.

Mr. Ripp will continue as executive chairman of Time Inc.’s board of directors.

Continue reading at AdAge.com

Sep 13

Mid-Roll Commercial Breaks Are Becoming More Common in Digital Videos

Posted in: Uncategorized

The rise of mid-roll video ads is here.

With pre-roll such a widely reviled format, discouraging users from sticking around to watch online videos, and post-roll uncomfortably reminiscent of asking for a favor, media companies are finding that the answer is literally somewhere in between.

It’s not that nobody thought of it before; mid-roll is of course how TV has shown ads for decades. It’s that there are more opportunities to sell video ads that way than there were before.

Continue reading at AdAge.com

Sep 13